Recently, Hong Kong star Cheung Zhilin has become the focus of attention because of his involvement in digital currency fraud. He personally went to the Wan Chai Police Station on September 21 for questioning by the Police. The case has reportedly led to the arrest of 11 people, while the police investigation is ongoing. Lin Zuo, known as the "godfather of the currency circle", was also arrested on September 18 this year, and he admitted in August that he had worked with JPEX and was arrested on charges of conspiracy to fraud. At the same time, Zhang Zhilin was also implicated for serving as an ambassador for JPEX. In connection with this incident, he has informed JPEX in writing that JPEX will not use his photograph as advertising unless Hong Kong obtains the appropriate documents.
Some netizens once met Zhang Zhilin and Yuen Yongyi at a Hermes store in July, and jokingly called them "horse breeders". In the photo, the three are wearing the noble clothes of Hermès, which looks extraordinary. Zhang Zhilin's son Yao Tong even revealed that there are Hermès sheets at home, which undoubtedly shows how much they love this luxury brand. However, JPEX's recent involvement in a scam case has caused the company's stock price to plummet, and many of the victims' families have suffered huge losses, and they have faced a lot of difficulties in making claims.
As a celebrity spokesperson, Zhang Zhilin has a greater responsibility and needs to take on more responsibility to the public. This incident once again reminds all celebrities to be cautious when participating in endorsement activities, to lead by example, and to maintain the trust of the public. Celebrity endorsement is not only a business behavior, but also a social responsibility and responsibility. Their influence and exposure directly affect the sales of advertised products and consumer trust. Therefore, before accepting an endorsement offer, celebrities should conduct sufficient due diligence on the participating companies to ensure that the company's business practices are legal and compliant.
The JPEX company's alleged digital currency fraud case with Zhang Zhilin as the spokesperson not only dealt a serious blow to the company's own reputation, but also made the spokesperson Zhang Zhilin have to face the doubts of public opinion and the pursuit of the media. Such negative events will undoubtedly have a huge impact on his career and image. The power of celebrity endorsements is huge and precious, but it also carries more responsibilities and risks. Celebrities need to take their role as spokespeople seriously, not only to conduct a true assessment and understanding of the endorsement products, but also to review the credibility and business practices of the endorsement company to ensure that the company they endorse is legal and compliant. Only in this way can we better maintain the public's trust in celebrity endorsements, and also protect our image and career.
In short, Zhang Zhilin's negative incident as a well-known celebrity spokesperson once again reminds all celebrities of the importance and responsibility of endorsement activities. Only when celebrities take it seriously, choose the right endorsement products and companies, and always lead by example can they protect the rights and interests of the public, maintain their own image, and also promote the healthy development of the advertising industry.