On September 22, the 2023 Meixian Kiwifruit Internet Celebrity Live Festival was held in the Convention and Exhibition Center of the National (Meixian) Kiwifruit Industrial Park. This event aims to promote kiwifruit in Meixian, put kiwifruit publicity and exhibition activities on the "cloud" through live broadcast, share the details of the exhibition through real-time online live broadcast through diversified media channels, so that kiwifruit in Meixian can form "explosive" and "explosive products", further promote the integrated development of Shaanxi's e-commerce industry and local goods, and build a new development pattern of product market and consumer market.
In the live broadcast activity on the same day, Internet celebrity anchors from all over the province went to the industrial park to check in and carry out Meixian kiwifruit live broadcast recommendations through the live broadcast room of Meixian Rong Media Center, the official video number of the Yaguo Club, and the official Weibo of the Yaguo Club. At the scene, the major anchors showed their own talents, the live broadcast room was popular and full of interaction, and netizens placed orders one after another. The live broadcast trading volume exceeded 7400 orders within three hours on the same day!
As a new form of e-commerce, Meixian has seized the opportunity, integrated online and offline resources, solved the difficulties of sales supply and demand, vigorously cultivated e-commerce talents, and broadened the sales channels of agricultural products. This live broadcast festival, through the way of the government setting up the stage and the market singing, will continue to promote the exhibition and sales of kiwifruit in Meixian, expand the online sales of agricultural products, promote economic development, and help rural revitalization. (Cao Le, Wang Fengjiao)