There is a saying circulating in the mobile phone market: "People who know buy Apple Huawei, people who know half buy Xiaomi, and people who don't understand buy OV." This sentence seems simple, but it actually covers consumers' cognition and evaluation of major brands of mobile phones.
Knowledgeable people buy Apples and Huawei
Apple and Huawei, the two tech giants, have always been recognized for their high product quality. The stability of Apple's iOS system, whether it is the smoothness of the application or the security of the system, provides users with an excellent experience. At the same time, Apple's brand value is also difficult for other brands to shake. Huawei has won the trust of consumers with its advantages in hardware, especially camera technology, and its Hongmeng system has been in the leading position in the industry, which is an important reason why many knowledgeable people choose Huawei.
Half-understood people buy millet
Xiaomi has a rich product line, from entry-level to flagship-level, with suitable products to meet the needs of different consumers. This is also one of the key factors for Xiaomi's rise in a short period of time. However, although Xiaomi's products are cost-effective, there are still some shortcomings in the processing of some quality control details and after-sales service compared to Apple and Huawei.
People who do not understand buy OV
OV is OPPO and vivo, two brands of products have always attracted consumers with their appearance design and selfie ability. Especially among young consumers, OV's mobile phones are popular because of their stylish design and excellent selfie ability. However, these two brands of mobile phones may be deficient in system stability and hardware configuration compared to Apple, Huawei and Xiaomi. Although OV's mobile phone does a good job in appearance design and camera effect, it may not be comparable to the three major brands in terms of system stability and hardware performance.
In general, the phrase "knowledgeable people buy Apple Huawei, half know how to buy Xiaomi, do not know how to buy OV" reflects consumers' cognition and evaluation of major brands. But it should be noted that the needs of each consumer are different, so which brand of mobile phone to choose will ultimately be decided according to their actual needs.