"Take a walk?"
"Not going."
"Citywalk?"
"Go!"
One
What are young people playing now?
If you want to glimpse the new lifestyle of young people from social platforms, there are a few words that must be avoided.
Find a weekend morning, meet two or three friends, stroll through the city streets, see the old buildings, visit the special shops, order a Chinese Taco to taste... The young people vying to be "special forces" all started Citywalk overnight.
Citywalk means city walk, city walk, refers to a random stroll in the city or explore some characteristic landscape routes, but many people prefer to understand it as "walking on the street". Some netizens said: "This casual, slow, curious way of walking is like something that people in my mother's generation would do, it seems that fashion is really a circle." ”
After the citywalk in the morning, we will return home in the afternoon, accompanied by green mountains and green waters, listen to the familiar rural sound, order a cup of iced American style at the "village coffee", drink coffee while chatting idly, and the puppy on the side falls asleep in the sun and reveals its belly... Coffee labeled "trendy" meets the "earthy" countryside, and almost everyone in the circle of friends has this question: "Is this a countryside or a city?" ”
From the popularity of Citywalk to the prevalence of "village cafes", from urban to rural, young people seem to be leading a fashion "revolution": this generation of young people has increasingly learned to "slow down" outside of their busy daily lives. Around the element of "healing", a new way of self-healing is becoming popular among young people.
Two
Explore the charm of the city at a slow pace, feel the temperature of the city up close, and enjoy the "poetry and distance" of the city in a different way.
Behind the traffic of Citywalk and "Village Cafe", some attribute these phenomena to consumption downgrades.
This is because, they say, "some young people run out of money and desperately need mental satisfaction, so Citywalk, which costs little, is welcome."
But this view does not also explain the explosion of rural tourism: the price of ordering a cup of coffee deep in the mountains is not low, and the "comfortable" experience may not be comparable to enjoying high-speed WiFi while sitting in an office café blowing air conditioning. But young people are still so fascinated, reflecting the young people who are struggling in the city, with high work pressure and fast pace of life, so they pursue spiritual and cultural enjoyment even more.
Today, when various travel methods are becoming more and more abundant, the model of conventional tour groups can no longer satisfy everyone, and young people who advocate "brave people enjoy the world first" have begun to seek more personalized and differentiated travel experiences, hoping to penetrate into the corners of cities and villages in a more immersive way.
As more and more people are fascinated by "city walks", we can't help but ask, what makes cities more fascinating?
When a steady stream of tourists poured into the mountain village to "find home", we are more curious, what is worth nostalgic in the countryside?
Three
A walk is a walk after all, and the final foothold of this walk is still in the city.
The city is the people's city, the city is objective and massive, and the walking is mobile and subjective.
Each city has its own unique historical memory, cultural heritage, customs and folklore; Every city is full of people and stories...
In recent years, shaping urban IP has become the focus of exploration in the development of cultural tourism industry in various places. With the popularity of Taijiang rural basketball, Shandong Zibo barbecue, Chongqing Hongya Cave, etc., all places want to taste the sweetness of becoming popular, and behind it is an exploration of using urban renewal to attract tourists and stimulate consumption.
In practice, many cities have made great efforts to repair and update old neighborhoods and factory areas. For example, in Beijing Shougang Park, the ironmaking raw material area has been transformed into the Beijing Winter Olympics Organizing Committee station, and the industrial style and modern fashion are perfectly integrated; In Chongqing Shancheng Alley, designers and Shancheng brand craftsmen jointly participate in the transformation of landscape and indoor space, making the century-old alley a check-in point for Internet celebrities...
This series of measures to carry out "small but fine, small and beautiful" transformation in public spaces has improved the hardware environment of urban streets and alleys, greatly improved the quality of life of ordinary residents, made the city more beautiful, and made people's lives happier.
As participants in a Citywalk, they walk freely in the city, explore unique surprises, dig out those streets and shops that they have not visited, touch the fabric of the city with their own footprints, and feel the renewal and development of the city through immersive "reading" of the city, and achieve "deep dialogue" with the city.
Four
The fire of the city is inseparable from the opening of urban renewal to the cultural context of the city.
It makes every space, every building, and every destination in the city a cultural scene and space that can be read, immersed and experienced. Let people use City walk and other forms to shuttle through the context of the city, read the city more deeply, and feel the integration of historical memory and modern life.
The fire in the countryside is not only fueled by the wind of entrepreneurship, but also inseparable from the grand picture of rural revitalization.
The "village coffee" and "village chao" born in the Chinese countryside are like the ripples stirred up by the spring water of urban life into the spring water of rural revitalization. However, "village coffee" is not the only bright color on the picture of rural revitalization, the integration of agriculture and tourism, art research and so on are also emerging.
This shows that the foundation of today's rural development is becoming more and more solid, the countryside has gradually become a hot land for investment, culture, tourism, etc. can collide with the spark, the industry is more diversified, the factors are constantly circulating, the public services are more perfect, more people go to the countryside, and more subjects look at the countryside.
In the context of comprehensively promoting rural revitalization, the rapid flowering of "village coffee" is surprising, and at the same time, it also sees people's increasing attention to the countryside. On the road to rural revitalization, we must continue to turn attention into action, empower and complement each other in each of their own characteristics and beauty, equally serve the needs of people's better life, and turn potential into vitality.
In fact, whether it is Citywalk or "village coffee", we can see the charm and vitality of urban renewal and rural revitalization. Urban renewal and rural development are not only economic prosperity, but also cultural inheritance.