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text|WikH
Editor|fish balls
preface
Following the Oriental Selection anchor Li Zhongcan's "ridicule 918" incident, Dong Yuhui single-handedly turned things around and soared the number of online people in the live broadcast room of Oriental Selection to more than 200,000.
It has conquered tens of millions of people, broken people's prejudice against appearance, and opened up a new path for live broadcasting.
We can't help but wonder, how can he succeed? What kind of efforts have you put into along the way?
In the 918 incident, Dong Yuhui was furious
On September 17, Li Zhongcan, another anchor selected by Oriental Selection, shouted "918" in the live broadcast.
"918" should be a day that every Chinese deeply remembers, and Li Zhongcan, as a Chinese, as an anchor, and a public figure, actually openly said that "918" is a good day in the live broadcast room, because what, it will be sent ~.
That kind of pretending gestures and tone is deeply uncomfortable, and this behavior will undoubtedly be resisted by netizens today, when netizens are gradually increasing their awareness of national honor and disgrace. Because of this, Oriental Selection and the anchor were put on the cusp.
Although the anchor also apologized and posted a thought-provoking article in the later period, netizens did not buy it, believing that no matter what, "918" can never be used for entertainment, but any initial Chinese will not make such a mistake, and Oriental Selection has suffered heavy losses.
Until the day before "918", Dong Yuhui, the former head anchor of Oriental Selection, suddenly appeared in the live broadcast room of Oriental Selection, as soon as he appeared, the number of live broadcast viewers climbed step by step, and after seeing 100,000, there was still no intention of stopping, and an hour later, it directly doubled. And these audiences don't just come to make fun, but really buy things.
After the whole live broadcast, the official account of Oriental Selection even increased by tens of thousands of fans, and Dong Yuhui created more than half a day's income in two hours, which can also see Dong Yuhui's ability to turn the tide and his important role in Oriental Selection.
Perhaps it is heaven that rewards hard work, takes every step steadily on the road of life, and conquers the "mountains" with hard work.
Dong Yuhui's magnificent counterattack
Dong Yuhui graduated from Xi'an University of Foreign Chinese and was born on March 4, 1993 in a peasant family in Tongguan, Weinan City, Shaanxi Province.
His family conditions have not been good since he was a child, because he tasted the warmth and coldness of the world at a young age, resulting in precocious personality, but he never complained, studied hard, and walked out of the countryside with his own grades, and in 2011, he was admitted to Xi'an Foreign Chinese University.
This result may not be bright in today's 985/211 education, but it is already the best result that a rural child can achieve at that time.
After arriving at the university, Dong Yuhui gradually saw the wonders of the outside world, and those gaps caused by family reasons finally had the opportunity to make up.
Dong Yuhui was like a sponge, soaking in the library to frantically absorb the knowledge in the book, and this time also laid the foundation for Dong Yuhui's full talent and export chapters.
At the same time, in foreign Chinese universities, the learning of English also includes the oral part, but Dong Yuhui speaks with a Shaanxi accent, and how to speak unconsciously has a dialect flavor.
In the face of such a problem, Dong Yuhui is not discouraged, he seizes various opportunities to exercise his speaking ability, find the right direction and work hard will make progress, one semester later, Dong Yuhui's oral ability has improved a lot.
He used to work as an English teacher at New Oriental, which naturally makes people think that his English level is very good. But behind the scenes, who knows how much effort he has put into his back.
There is no English class in elementary school, and English is only introduced to in junior high school, and unfamiliar languages are always unapproachable. In the first English test, he was the last in his class, which was tantamount to a thunderbolt for Dong Yuhui, who has always been a top student.
He was ashamed of his penultimate grade, and since then, he has never left the book, tirelessly asking teachers and classmates for advice, and memorizing the textbook roll. By the second year of junior high school, he suddenly became the first in his grade.
After the results came down, Dong Yuhui was very moved, but he also did not relax, and continued to swim in the ocean of knowledge with an indomitable attitude.
God will not disappoint the hard-working children, and sure enough, in the final middle school entrance examination, he ranked second in the school. Perhaps the English subject was never his weakness, but he needed to go up the ladder.
Perhaps it is the simple temperament and sincere soul that touches people's hearts. Dong Yuhui came from the countryside, with that simplicity and kindness, with an understanding of the ups and downs of life, with the east wind of success, and finally he succeeded.
Whether as an English teacher or the anchor of tens of millions of fans today, he has not forgotten his original intention of returning to the public from the public, whether it is his speech and behavior or some stories shared with everyone, he is aware of suffering in subtlety, and it is easier to resonate with everyone.
Whether it is Dong Yuhui himself or his colleagues who are also anchors, we can always understand that he is a helpful and willing to achieve others, he will recommend other anchors in the live broadcast, and he will also sponsor students from the same difficult family situation he encounters.
There is a good saying: because you have been in the rain, you always want to hold an umbrella for others. I heard the story of a girl whose mother left her after her parents divorced, and then her father died in a car accident, leaving her with her grandmother.
Dong Yuhui once sponsored this girl, let her take her own classes for free, and provided her with some help within her ability. Even if the girl is already in college, she still remembers to send him messages every year.
Dong Yuhui said to her: "Don't remember me, remember what you want to be." "I still remember that on the first day of the new year, the dumplings that the girl's grandmother personally wrapped, with simple thanks, brought the warmth of the world without a trace.
Dong Yuhui's unique brilliance
He is also a very righteous and courageous person, under the wave of "double reduction", New Oriental has encountered an unprecedented crisis, and everyone does not know where to go.
Dong Yuhui also said that during that time, people kept leaving, and everyone left after hugging with red eyes. And after much deliberation, he decided to stay, decided to take the risk that he would lose his job, just to hold on a little longer, in case he saw hope.
Yu Minhong, one of the founders of New Oriental, decided to change New Oriental's business and started the road of live broadcast to help farmers with the rich experience of teachers.
However, due to entering the live broadcast industry for the first time, Oriental Selection simply cannot kill the siege. During that time, Dong Yuhui could only drift in Beijing with a basic salary of 3,500 per month, and as the days passed, the live broadcast still did not get better.
Until one night, Dong Yuhui looked at the 1,000 viewers in the late-night live broadcast room but could not sell anything, and suddenly thought, and asked in the tone of chatting with everyone: "Why don't you sleep so late." ”
Instantly opened the chatterbox, and the replies in the live broadcast room were varied, perhaps seeing the difficulty of everyone's life, and understanding the hardships of life in simple terms.
Dong Yuhui gradually thought about it, and with his full talent and noble soul, he served as a human healer and healed one audience after another in the live broadcast room.
The gears of fate began to turn, and his fans slowly grew from 1,000 to tens of millions of fans today.
Perhaps people are always attracted to people with noble personalities, which is the pursuit of beauty by human beings themselves. Dong Yuhui seems to be not very close to beauty, in fact, his three views are beautiful, his personality is also beautiful, and his talent is also beautiful.
There is no doubt that Dong Yuhui's three views are very correct, probably because he was a New Oriental English teacher, and he has a relatively high moral threshold for himself.
As a teacher, we should not only preach and teach and solve problems, but also lead by example and lead students to be positive with noble morality.
He buys agricultural products in the live broadcast room, even under the aura of tens of millions of anchors, he can not forget his original intention, and always insist on doing more for farmers as much as he can, which is very valuable.
Once, when he was selling rice live, some people felt that the price of rice was too expensive to consume. He just explained sincerely:
If it is another product, I will definitely fight for the best price for everyone, but if it is in agriculture, if it is agricultural products, he will not, because the grain hurts the farmers.
One sentence not only highlights Dong Yuhui's pattern, but also can be understood by everyone. Later, the audience will no longer lament that rice is expensive.
Just said: while listening to Teacher Dong's lecture, you can also receive a bag of rice. He will also tell the audience not to buy what he sells because he likes an anchor, but to buy it because he needs it.
If other anchors rely on their looks under beauty, they attract fans. Perhaps it is the superficial favorable price, which is more attractive.
Dong Yuhui is definitely a clear stream among the anchors, he is not flattering, not kitsch, just simply sit there, share and chat with the audience, and someone will buy it.
In the final analysis, it is precisely because he can soothe people's hearts, in this impetuous era like a clear stream can wash away people's inner exhaustion and anger, which is exactly what those anchors can't do and are not willing to spend time doing, which is why Dong Yuhui stands out.
Finally, I would like a quote from Dong Yuhui that I like:
"When you memorize words, Alaskan fish are jumping out of the water; When you do the math, the seagulls of the South Pacific are skimming the coast, and when you study late, the polar circle of the earth is colorful, but young man, the dream wants you to realize it yourself, and the world you have to see the future in person and do your best. When you make solid efforts for the future, those people you feel you can't see and scenery you can't encounter will eventually appear in your life. ”