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Tesco Fenggang Carnival launched, "Yang Cup" high-burning return!

Chess meets opponents, tides to the future. On the evening of September 21st, the launching ceremony of the 9th "Yang Guanxuan Cup" National Xiangqi Open Tournament and "Chao Future" Tesco Fenggang Carnival was successfully held in Fenggang Town People's Park. The event combines the cultural business cards of "International Manufacturing City" and "Trendy Dongguan" cities, and strives to create a grand carnival of "chess + culture + technology + consumption" in the form of character dialogue, man-machine game, literary performance, enterprise excellent product exhibition, trend concept exhibition and other forms.

Tesco Fenggang Carnival launched, "Yang Cup" high-burning return!

Five years away

The "Yang Guanxuan Cup" sounded the rallying call again

According to reports, the "Yang Guanxuan Cup" National Xiangqi Open has been successfully held for eight sessions, and is one of the Xiangqi brand events with international influence, known as the "Xiangqi Small World Cup". The event was originally held every two years, but due to the impact of the epidemic, it has been suspended since 2018.

Tesco Fenggang Carnival launched, "Yang Cup" high-burning return!

According to Dongguan City's "Opinions on Promoting the Construction of a Strong Cultural City", in order to further revitalize the hometown of Xiangqi and create a famous tournament brand, Fenggang Town has restarted the preparation of the "Yang Cup Tournament" this year. The 9th "Yang Cup" is strongly supported by the Chinese Xiangqi Association, Guangdong Xiangqi Association and Dongguan Culture, Radio, Television, Tourism and Sports Bureau, with professional groups, open groups, overseas groups and youth groups, with a total prize fund of 580,000 yuan, a total of 124 chess players registered to participate, and will carry out five days of wonderful and fierce chess skills competition through online and offline methods.

Tesco Fenggang Carnival launched, "Yang Cup" high-burning return!
Tesco Fenggang Carnival launched, "Yang Cup" high-burning return!

Meet Fenggang

Cultural tourism has great potential

As a cultural symbol of Fenggang, Chinese chess contains rich urban memories. The launching ceremony of the event focused on the integration of regional and local city resources by "Xiangqi", creating a two-way rush between "event" and "city".

The guest host Tian Yanyou, founder and chief planner of Guangdong Humble Culture, and Xiong Yun, member of the Party Committee and deputy mayor of Fenggang Town, held a dialogue with "chess encounter and cultural tourism" as the core, and talked freely about how Fenggang uses chess as a medium to promote the exchange and collision between sports and trends, culture and consumption, intelligence and intelligence, further polish the city's cultural brand, empower high-quality development with culture, and realize the cross-border linkage of "chess + culture + technology + consumption".

Tesco Fenggang Carnival launched, "Yang Cup" high-burning return!

The theme poem recitation "Fenggang, Fenggang" highlights the beauty of Fenggang, and the affectionate model between the lines conveys the charm of Fenggang.

zestful

The possibilities are endless

Smart genes, town kinetic energy. Du Yu, a doctor of technical economics from the Chinese Academy of Social Sciences and a best-selling author of artificial intelligence, launched an interesting competition between brain intelligence and artificial intelligence through interactive experiences such as chess masters and robot games and human-machine challenges. As a comprehensive integration demonstration area, a Guan-Shenzhen innovation integration zone, and an innovation town in the Bay Area, Fenggang, a "chess town of chess", fully demonstrates the urban characteristics and industrial advantages of "scientific and technological innovation + advanced manufacturing".

Tesco Fenggang Carnival launched, "Yang Cup" high-burning return!

Yu Anding, Vice President of Tian'an Digital City Group and Managing Director of Fenggang Tian'an Digital City, and Chen Yu, Executive Vice President and General Manager of Guangdong Tokyo East City Intelligent Industry Innovation and Development Co., Ltd., took the stage to promote one after another. With the theme of "chess ability, carrying business", combined with the current industrial layout of Fenggang, explore the new model of "chess + industry" in the future, and form exclusive cultural and commercial tourism products.

That night, a chess-themed cultural and creative intelligent product display show displayed Fenggang's famous and excellent products in a trendy way. The Jingdong intelligent logistics vehicle placed on the side of the stage is full of science and technology, reflecting the phased results of Fenggang in creating an artificial intelligence town in Guangdong Province.

Yang Ziping, president of Dongguan Chess Association, and Mo Zijian, a chess master from Fenggang, shared the story of "Chess Traces and Reach" with their own experiences. From the inheritance of a generation of grandmaster Yang Guanxuan, the inheritance and innovation of Chinese traditional culture is extended, and the development and charm of Fenggang intangible cultural heritage are extended.

Tesco Fenggang Carnival launched, "Yang Cup" high-burning return!

Tide to the future

Rush to the sea of stars

On the night of the launching ceremony, the original innovation of the band, the theme song of "Chess Wisdom Fenggang", "Zhizi Ding Jiangshan", was released. Tian Yanyou, the lead singer and lyricist of the band, and Wu Huan, the lead singer and composer, sang that they had no regrets about the fall between the square inches of the game, and expressed their ambition and pride in traveling thousands of miles and mountains. "Time and space flow with you and me, in Fenggang, another plate!" Original music is rejuvenated and sings the new trend of traditional culture.

Tesco Fenggang Carnival launched, "Yang Cup" high-burning return!

This launching ceremony is also the first "Tide Future" Tesco Fenggang Carnival event, through immersive scene experience, trendy cultural interaction, local food tasting, to provide the audience with a fun, trendy and affordable enough consumer meal.

It is understood that from this year's National Day Mid-Autumn Festival to next year's Lantern Festival, Fenggang will create a new scene of commercial and cultural tourism consumption in the stadium square and on both sides of the river, bringing together Fenggang enterprise excellent products, special snacks, Internet celebrity catering, trendy cultural creativity, leisure and entertainment and other elements, and strive to create a grand carnival of "consumption + sports + culture + technology" to detonate Fenggang's "night economy" consumption.

Next, Fenggang will continue to actively explore and tap the "tide" energy of traditional culture, polish the business card of "Xiangqi Hometown", show diverse cultures, create a core area for overseas Chinese cultural experience, and promote the construction of a culturally strong town. Little Fenggang, big dream. Start the "chess" to win and rush to the sea of stars!

【Text】South + Reporter Zhu Jin

【Photo/Video】Huang Zhengzheng

【Author】 Zhu Jin; Huang Zhengzheng

【Source】 Southern Press Media Group South + client