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The Mid-Autumn Festival is approaching, and the mooncakes of major universities are also being updated one after another, and the integration of national tide elements is not only high-value but also full of creativity.
One by one, mooncakes imprinted with campus scenery lead everyone to see the campus scenery.
Nanjing University's 2023 Mid-Autumn Festival gift box focuses on classical Chinese style, with elegant and soft colors, exuding silent charm and poetry.
The two new models, "Nanyong Seal Moon" and "Nanyun Streamer", symbolize the spirit of integrity and innovation respectively. The box body of "Nanyong Seal Moon" takes the North Building as the base of the picture, forming a condensed picture of Chinese style, and it is also a display of the charm of the spirit and traditional culture of Nan University, with four flavors: classic five kernels, bean paste, lotus paste and black sesame.
Wang Menglin, designer of Nanda Impression Cultural and Creative Culture, said: "For 'Nanyun Liuguang', we have made some innovations in taste, adding new flavors such as poplar nectar, Da Hong Pao and purple sweet potato. In the design, you can also see that in addition to the familiar North Building, we have also added the Duxia Library in Xianlin Campus and the Tianshu Building in Suzhou Campus, with lotus, bamboo and osmanthus as a background, wanting to express that Nanjing University has experienced various difficulties and setbacks in history, fearless of difficulties, like a broken bamboo, forging ahead, blooming and pure like a lotus, and has always had a vigorous vitality. ”
In the Mid-Autumn Festival gift box of Southeast University's "Moon Ying Southeast", four mooncakes are respectively engraved with the four archway auditorium, the school logo, the Six Dynasties Pine, and the Jiulong Lake Li Wenzheng Library pattern.
The tastes are also different, including avocado walnuts, coconut quinoa, cherry blossom cranberries, and jujube meat, making every beauty of the campus at your fingertips and even more in your heart.
Nanjing Normal University's mooncake ideas mainly come from the student team, and the packaging box selects four landmark buildings in Suiyuan Campus, including Building 100, Defeng Garden, Huaxia Library and Wisteria Garden Corridor, and depicts the main form of the building in the form of line drawings.
The pattern of the moon simulates the process of moon birth and moonset, showing the romance of the Mid-Autumn Festival.
Mei Yan, deputy general manager of Nanjing Normal University Cultural and Creative Co., Ltd., told reporters: "The Suiyuan campus of Nanjing Normal University is known as the most beautiful campus in the East, and we have hatched a cultural and creative brand from it, hoping that it is young, fresh and energetic, and can lead a young people's national trend." ”
The Liuguang Nanyi Mooncake Gift Box of Nanjing Medical University imprints the three landmark buildings of Mingde Building on Wutai Campus of Nanjing Medical University, Dexin Building and Xuehai Building on Tianyuan Lake on Jiangning Campus on six mooncakes with different flavors, and the pattern adopts the architectural lines of campus buildings with the characteristics of Southern Medicine.
The lid design of the gift box is derived from the paper carved lamp of intangible cultural heritage traditional crafts, and when the switch is opened, the lid is like a full moon, like a dream.
Li Hongbing, deputy general manager of Nanjing Medical University Asset Management Company, said: "When the full moon rises, the shadows of trees under Wutai Mountain are shining, and in front of the two rows of tall pine trees is the second building that carries the memories of generations of Southern doctors. The Southern Medicine people standing in front of the stone monument of the school motto look at the monument and think about the past and present, leaning on the tree and thinking about it affectionately. ”
In addition, the medical blind box is inspired by the handmade blind box, which prints medical terms on the box of happy "Southern Medicine Blue" in the form that young teachers and students like to see, and sets up lucky draw cards, and students can draw medical cultural creativity by scratching the prize.
Li Ang, a 2022 student of the Second Clinical Medical College of Nanjing Medical University, told reporters: "The blind box type of mooncake, the taste inside is also random, after opening this box, a pattern printed with our school Dexin Building and Xuehai Lou, and two black swans on it, that is, two very famous old seniors and elders in our school, they get together very lovingly, and there is also that atmosphere of the Mid-Autumn Festival." ”
Nanjing University of Science and Technology and Nanjing University of Aeronautics and Astronautics have also launched Mid-Autumn Festival customized gift boxes.
The school's landmark buildings and the Mid-Autumn Festival full moon and other patterns are perfectly integrated, presenting the traditional charm of the Mid-Autumn Festival, and giving the good wishes of "national prosperity and family harmony, full moon and people's safety".
Following the launch of a different solar term style mooncake last year, the Mid-Autumn Festival mooncake of China Pharmaceutical University in 2023 has once again turned over a new pattern. According to the reporter, this year, the alumni association of China Pharmaceutical University has prepared 870 Mid-Autumn Festival limited edition mooncake gift boxes for pharmaceutical teachers and students, and alumni at home and abroad.
The elegant and solemn school gate, the new experimental building full of science and technology, the cherry blossom garden full of competition, and the expression of love for the alma mater instantly evoked the best memories of the students of the pharmaceutical university in China Pharmaceutical University. It is worth mentioning that the mooncake packaging box is printed with the words sunrise, mid-day, day-in, and half-night, corresponding to the four seasons of spring, summer, autumn and winter, which means that every unforgettable day and night spent by students of China Pharmaceutical University in their alma mater, regardless of the five lakes and seas, on the night of the full moon in the Mid-Autumn Festival, gather a bright moon heart.
(Jiangsu Radio and Television Media News Center/Huang Di, Correspondent/Qi Tianhao, Li Min, Jiang Chen, Zhou Tianjian, Lu Yunyun, Tang Yu, Wang Wei, Editor/Jiang Jie)