On September 20, during the 19th China Information and Communication Industry High-level Forum, Xu Da, Chief Strategy Officer of China Radio and Television Network Group Co., Ltd., attended the meeting and delivered a keynote speech entitled "Digital Intelligence Pilots, Innovation Momentum, and Seeking a New Chapter of Common Development".
As China Radio and Television 5G enters the commercial operation period, radio and television networks are accelerating the formation of a new pattern of integrated development of "wired + wireless + content". On the first anniversary of the 5G release of radio and television in June this year, China Radio and Television's national fixed voice service network, Internet backbone network (CBNET), and content integrated broadcast control platform have also been opened, marking that the radio and television network officially has the ability to carry the national cultural network, which will better meet the diversified and multi-level spiritual and cultural needs of the people.
Since the opening of the 5G network of China Radio and Television for more than a year, under the guidance of the Ministry of Industry and Information Technology and the support of all walks of life, the business development of radio and television 5G has officially entered the right track and achieved many results. In recent years, the Party Central Committee and the State Council have attached great importance to the development of the digital economy, especially paying close attention to the development direction of the future industry, and on the basis of actively building the international and domestic competition qualification bureau, it has been elevated to a national strategy, and has continued to devote itself to the high-level top-level design of the development of the digital economy, guiding and ensuring the forward-looking layout and target positioning of the overall economic development.
The "14th Five-Year Plan" for the development of the digital economy proposes to create new advantages in the digital economy, accelerate the development of the digital economy, and build a "digital China". The report of the 20th National Congress of the Communist Party of China pointed out that it is necessary to promote the deep integration of the digital economy and the real economy. As a strategic, basic and pioneering industry for building new national infrastructure, providing network and information services, and supporting economic and social development, the digital information and communication industry has accelerated the transformation of the modern industrial system and has become an important engine for the high-quality development of modern industry.
As a large-scale central cultural enterprise integrating media, information and science and technology, China Radio and Television deeply implements the spirit of the 20th National Congress of the Communist Party of China, conscientiously implements the spirit of the important instructions on "developing smart radio and television networks", and earnestly undertakes the corporate mission of the main channel for public opinion dissemination and guidance in the mainland, the main position of digital cultural services, and the main force in the construction of a digital and intelligent society. Accelerate the integration of national cable TV networks and the integration of radio and television 5G to deepen development, build new media communication networks, national cultural networks, and new national infrastructure networks, optimize network bearers, strengthen media communication, refine private network services, and achieve inclusive connections, lead the high-quality development of radio and television networks in the new digital era, and meet users' new expectations for digital life with high quality.
The main work that China Radio and Television has carried out includes the following:
1) Strengthen the fixed network foundation and consolidate the digital infrastructure
Network construction is the foundation of digital development, China Radio and Television is committed to building a new type of converged network with the characteristics of publicity culture and comprehensive information services, manageable, controllable, safe and reliable, and will accelerate the construction of four national service networks in 2023: radio and television 5G service network, fixed voice service network, CBNET backbone network and radio and television service network. Through the joint construction and sharing with China Mobile, the 700MHz 5G network has achieved continuous coverage above the township level, and regional coverage of hot rural areas. In June this year, the fixed voice service network, Internet backbone network, and content integrated broadcast control platform were officially launched, injecting new momentum into the digital development pattern of radio and television.
At present, the radio and television network is integrating cross-regional and cross-platform computing power resources in the direction of IP, cloudification, intelligence, and integration, and building a new computing power foundation that integrates data center, cloud computing, and big data. Accelerate the construction of basic capabilities of digital comprehensive digital information, accelerate the application of a new generation of information technology such as AI and big data, promote the joint construction of the computing power brain of radio and television, realize the sharing of computing power, algorithm, and model industries, promote the underlying design of the intelligent audiovisual computing network brain, and accelerate the optimization of the cloud resource operation strategy and intelligent scheduling of the radio and power grid.
2) Innovate business formats and explore characteristic development paths
China Radio and Television actively implements the national cultural digitization strategy, relying on cable TV network facilities, radio and television 5G networks and interconnection platforms to build a national cultural network. Build a digital cultural service platform, deepen the combination of culture and science and technology, the superposition of content and network, aggregate the content resources of the publicity and cultural system, rely on the capabilities of the two-level broadcast control platform, realize the management and operation of unified content resources nationwide, build the core competitiveness of radio and television network and radio and television 5G differentiation, and empower publicity and cultural work with digitalization.
On the one hand, make use of the access advantages of the cultural private network, fully aggregate scarce resources such as radio, film and television, online audio-visual, cultural relics and museums, news and publication, cultural tourism, and public digital culture, strengthen the mining of cultural digital content resources, and promote content quality. On the other hand, adhering to the attributes of radio and television, building an experience in the digital cultural scene present, constantly innovating and developing a variety of new audio-visual formats and consumption scenarios, using characteristic content to drive business upgrading, and through the innovation of new forms, new formats, new businesses and new models, in order to better meet the new requirements of the Party and the country and the new needs of the people's diversified and multi-level spiritual culture.
3) Integrated development to empower industry transformation and upgrading
Under the wave of digitalization, China Radio and Television has been reborn, looking for new opportunities in three major fields and ten major industries, China Radio and Television has vigorously implemented smart radio and television rural projects with the purpose of "keeping the right innovation and walking hand in hand", expanding the comprehensive energy efficiency of advantageous resources such as emergency broadcasting and "Xueliang Project", giving full play to the advantages of the integration of "media, information and technology", bringing together the forces of all walks of life, and joining hands with the industrial chain and ecosystem to create a digital society.
In Sichuan's "Disaster Early Warning" project, China Radio and Television Sichuan Company implemented dynamic early warning services based on 5G emergency radio and television resources, and built zero-delay network monitoring, dynamic analysis and early warning capabilities, which can monitor risk areas in real time and provide real-time early warning to crowded areas, including earthquake early warning, flash flood warning, flexible early warning and other services, realizing the power of smart radio and television to provide safety protection for the people.
In the "Learning and Strengthening the Country + Rural Big Speaker" project of Anhui Company, a provincial-level "Learning and Strengthening the Country Rural Big Speaker" integration platform has been built, using emergency broadcasting as a transmission channel and transmission carrier for learning and strengthening the country, helping the party committee and government to transmit the voice to the field, effectively strengthening the information ability of the party committee and government to serve the three rural areas, and opening up the "last mile" of "learning and strengthening the country" to serve the three rural areas.
In the "smart mine" project between Heilongjiang and Liaoning, based on the 5G capabilities of radio and television, legal mining, cross-border monitoring, emergency management and other work are achieved in real time and accurate, and scientific supervision has improved the safety level and economic benefits of mine operations.
Finally, Xu Da said that mutual benefit and win-win is the main theme of the development of the information and communication industry, and China Radio and Television adheres to the development concept of "reform, innovation and integration", and is willing to cooperate with all forces inside and outside the system and upstream and downstream of the industrial chain to jointly promote the development of the communication industry and the innovation of application scenarios in the digital era, and jointly create a new prosperous ecology of mutual benefit and win-win.