When the writer communicates with the peasants in the form of words, what kind of sparks will the two sides collide? From September 1st to 29th, during the Jingdong Agricultural Specialty Shopping Festival, JD.com joined hands with four writers, Liang Xiaosheng, Ye Zhaoyan, Mai Jia, and Zijin Chen, to compose a short film with the theme of "Good Special Products, Write for More People to See" for peasant friends. The writers used simple words to write Wuyishan black tea, Sunit mutton, Suqian king crab, and northeast corn into copywriting; With the most realistic picture record, the agricultural specialties from all over the country are displayed to more people, and agriculture and literature and art spark rural revitalization in the rice fields in the video.
Since the opening of the first Tibetan specialty hall online in 2013, JD.com has been engaged in the "three rural areas" work for a full decade. In August 2020, JD.com fully launched the "Penfolds Plan" for rural revitalization, and as of June this year, it has completed the goal of "driving rural output value of more than one trillion yuan in three years" ahead of schedule, helping millions of rural households to increase their income and embark on the "Penfolds Road". This time, JD.com joined hands with a number of Chinese writers to speak out for farmers and high-quality agricultural specialties. Through the power of words, through the influence of writers, and relying on JD.com's supply chain, origin traceability, strict quality control and other capabilities, more agricultural specialties can go out of their hometowns and be sold to the whole country.
At the beginning of the short film, letters from hometown open the story between the writer and the agricultural specialties... As Liang Xiaosheng said in the film: I haven't received a letter from my hometown for a long time, just like you may not have tasted the real "taste of your hometown" for a long time. In "Human Corn" written by Liang Xiaosheng for Northeast Corn, Sun Degui received corn from his hometown because he could not go back to the autumn harvest because he was working in the city, and the nostalgia of the workers was also comforted at the moment when they ate the corn in their hometown, and it was Sun Degui's persistence year after year that allowed more northeast travelers in a foreign land to regain the taste of childhood in their memories.
The prose is beautiful, the tea fragrance is elegant, seemingly unrelated, but connected by a touch of red, Mr. Ye Zhaoyan wrote this song "The Name of Tea is Red" with exquisite words, so that Wuyi Mountain black tea is displayed in front of more people.
Cordons, scrapped cars, abandoned large chimneys, every place left the inscription "Who was the first to eat the crab", and who is this person? After layers of reasoning by writer Zijin Chen, people who ate the first bite of Suqian king crab this autumn gradually surfaced.
In the pen of writer Mai Dong, a tense dinner table battle began because of Sunit mutton, and "Action Codename Sunit" wrote the superior deliciousness of mutton from the perspective of spy warfare.
The mainland is vast and the provinces are full of agricultural products, but in the eyes of farmers, planting is their duty, and making every agricultural specialty product have a market, which is the original intention and long-term persistence of Jingdong Agricultural Specialty Festival.
At this year's Jingdong Agricultural Specialty Shopping Festival, JD.com invested one billion yuan in cash subsidies and traffic resources to help hundreds of thousands of high-quality agricultural specialties continue to sell in more than 2,000 industrial belts across the country.
Videos are limited in length, but the power of words is limitless. During the Jingdong Agricultural Products Shopping Festival, JD.com will invite more writers to write copywriting for farmers' friends and agricultural specialties, calling on more consumers to pay attention to excellent agricultural specialties and the unknown stories behind them.
Source: Consumer Daily