Celebrity endorsement products are thundering again! According to Hong Kong media reports, the cryptocurrency trading platform JPEX's fraud case continues to ferment, and Hong Kong star Cheung Chi-lin, who once endorsed the platform, was summoned to the Wan Chai Police Station to assist in the investigation and has now been allowed to leave. After the news was made public, it quickly sparked heated discussions.
The virtual asset trading platform has invited a number of celebrities and influencers to endorse the publicity, and Cheung Zhilin has filmed advertisements for him and served as a brand ambassador in Hong Kong. Previously, Zhang Zhilin's agent responded that he had not participated in any investment and monetary losses, and had notified JPEX in writing after filming the advertisement last year that if the company failed to obtain a license, it could not use his likeness for publicity, and would reserve the right to pursue and try to dissociate the relationship.
After being summoned for investigation, Zhang Zhilin himself was interviewed by the media and said to the outside world: "I was just invited, I have contacted the police two days ago, and I am currently in contact with the lawyer team, should I issue a solemn statement, thank you for your concern, everything is fine!" ”。 From his wording, it can be seen that his attitude is more relaxed, even if he cooperates with the police investigation, he does not make any response to whether the fraud is involved, but says that he is discussing with the legal team to see whether to issue a solemn statement, and also emphasizes that everything is fine.
After JPEX was named by the SFC as operating without a license, it suspected fraud and received reports from members of the public that it was unable to retrieve assets from JPEX. After investigation, a total of 11 people have been arrested so far, including artists Lin Zuo, Chen Yi, Zhu Gongzi and JPEX employees. It can be said that this wave of blows is not small. At present, artists such as Zhuang Simin can also be seen on the Internet vigorously promoting virtual currency.
After some netizens saw Zhang Zhilin being summoned for investigation, they said that Zhang Zhilin was asked by the police to assist in the investigation, which can be regarded as being deeply involved in the case, and the situation is not clear. Moreover, many stars in the entertainment industry are also playing this, and they directly roll call one by one, and Yi Nengjing and others have been affected.
Let's start with a small group, which includes Li Shengli, Lin Junjie, Fang Zuming, Wang Continent and other artists, who attended the Singapore cryptocurrency industry dinner together last week, and the financial news specifically reported that Lin Junjie is the founder of a certain project, a cryptocurrency enthusiast, and a personal investment in virtual real estate.
Then came the more unexpected Stephen Chow, the netizen moved out of the relevant media reports that Stephen Chow had announced his entry into web3, and also posted articles on social platforms to recruit people. If the non-knowledgeable netizens look at it, they probably think that the movie project is recruiting, and the slightly knowledgeable ones point out that the online meeting pictures he showed have great connotation, and the logo of the old cryptocurrency exchange appears in it, probably suggesting that the two sides are about to start cooperation.
Comprehensive Lin Junjie and Stephen Chow's keyword "web3", which refers to the meaning of "decentralized network", which runs like a Ponzi scheme is the effect of drumming and passing flowers, and being complained by netizens is fraud. Most people don't understand the specific gameplay of virtual currency, some netizens take the star small card as an example, saying that recognition can be crazy price speculation, not recognition is garbage, the two have similarities, but virtual currency is expressly prohibited behavior.
Many netizens saw the celebrity propaganda, saying that all of them were black-hearted representatives, mocking them for not having enough 2.08 million, and also publicizing the flickering and cutting leeks, which is really bad. And Lin Junjie, Stephen Chow, was also directly complained that it was not good to be late and not guaranteed.
Finally, I still hope that stars can carefully select endorsements and not smash signboards for temporary interests. I also hope that the relevant stars involved will respond in time, so as not to have a negative impact.
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