In 2023, the game market has ushered in a wave of new games, as if welcoming the New Year. Mihayou's "Honkai: Star Dome Railway" hit a turnover of 4 billion in the first month, and NetEase's "Against the Water and Cold" mobile game was not to be outdone, with a turnover of 2 billion yuan in the first month. However, the game market is so competitive, it is not only necessary to look at the number of new games, but also to pay attention to the performance of each game company.
In the first 8 months of 2023, 22 listed companies launched a total of 48 mobile games in the domestic market. In this fierce competition, Tencent stands out with the number of new tours, followed by NetEase, while Station B, 37 Interactive Entertainment, and CMGE are tied for third. Not only are there a large number of new games from these companies, but most of them are heavyweights or games adapted from blockbuster IPs.
Of these 48 new games, four have never made it to the top 200 best-selling iOS games. Among them, Giant Network's "Space Action", the game-greedy "Honor War", Dream World's "Beware of the Candle" and NetEase's "Three Kingdoms" performed the worst. However, "Space Action" has performed relatively well, and has been firmly ranked in the top 150 of the iOS free list.
According to the financial report of Giant Network, as of July 31, 2023, the cumulative number of new omni-channel users of "Space Action" reached 28 million, and the DAU exceeded 2.5 million. This game is also the focus of Giant Network's promotion product in the second half of the year. However, the other three games performed relatively poorly, and in addition to the mediocre product quality, there was also a direct relationship with the operation of the game. After the launch of these three products, they have been cleared or removed from the Apple Store, especially "Honor War" and "Beware of the Candle", and have not yet resumed their shelves.
In addition, about 40% of the products fell out of the iOS game best-selling list, and 35% of the products fell out of the best-selling list only 2 months after launch, indicating that the competition of Xinyou is very fierce. Some games even fell out of the iOS best-selling TOP200 in the first week of launch, such as Mango Supermedia's "Longing for Life", Kai Ying's "Dragon God Hachibu no Westward Journey" and Gibbit's "New Manor Era". However, "New Manor Era" may re-enter the best-selling list at a later stage, due to the high fluctuation in the ranking of the game at the beginning of its launch.