There is a well-known "Big Bang" theory in cosmology - the universe was born from the explosion of a "singularity" and then accelerated expansion. Similar phenomena have occurred in the technology industry, such as laser display, known as the "next generation of display mainstream", which is experiencing a "big bang".
In 2014, Hisense released the world's first 100-inch laser TV, and while opening a new track for laser TV, the laser display industry began to rise rapidly in China and even the world.
Hisense's "chasing light" for ten years, not only laser TV has embarked on the road of industrialization, laser display has continued to expand in the fields of home, cinema, outdoor, cultural tourism, engineering and other scenes, and an era belonging to the "big explosion" of the laser display industry is coming.
At the 2023 Global Laser Display Technology and Industry Development Conference (hereinafter referred to as the "Conference"), the author observed four signals that the laser display industry is about to "explode":
First, the ecology is more prosperous.
At this conference, in addition to the leading enterprise Hisense, Changhong, Jimi, Fengmi, Nut and Hualu and other domestic laser display major enterprises came to participate in the conference and participate in the exhibition. In addition, the German optical giant Leica camera also brought its first laser TV Leica Cine 1. Of course, there are also upstream technology giants in the laser display industry such as TI and Nichia, which are also actively involved. According to the "2023 White Paper on the High-quality Development of Laser Display Industry" released at the conference, the number of core enterprises in the global laser display industry chain has increased from more than 50 in 2015 to more than 200 in 2022. Expanding the circle and strengthening the chain has become a dominant development trend of the laser display industry ecology.
Second, the scene is richer.
From focusing on products to focusing on scenarios, the transformation and upgrading of the consumer electronics industry in recent years has been an important starting point. The scene innovation of laser display is also constantly evolving. At this conference, focusing on the home scene, Hisense exhibited lifting curly laser TV, top embedded laser TV, and a new foldable laser TV, bringing a new paradigm of home integration. In addition, it can also be seen from the conference that the application scenarios of laser display have also shifted from indoor to outdoor, from individuals to groups, and accelerated in industrial, commercial, educational, automotive, AR and other application scenarios with the best carrier. For example, in the conference exhibition area, Hisense exhibited a laser vehicle HUD, which can realize head-up intelligent display and window immersive image display; The 4K laser engineering projector brought the audience a beautiful light and shadow art exhibition. Richer scenes open the door to the future for laser display.
Third, the technology is more high-end.
Today's display industry is full of flowers. At the conference, laser display, as the mainstream of "next-generation display technology", showed strong high-end attributes. In the Hisense exhibition area, in addition to the scene innovation lifting curl, top embedded, foldable laser TV, the world's first 8K laser TV has also attracted a lot of attention; In addition, Hisense, Changhong, Nut, Zhongke Laser and other participating enterprises exhibited basically three-color laser display products representing the high-end development direction. It can be seen that in the two major elements of ultra-high-definition display - clarity and color expression, laser display shows strong high-end competitiveness. The continuous emergence and commercialization of high-end technologies such as 8K and three-color make laser displays full of innovative vitality and user appeal.
Fourth, confidence is more abundant.
Any industry needs flagbearers. For example, the new energy vehicle industry BYD is leading the way, and the smartphone industry Huawei is leading the way. In the laser TV industry, Hisense is not only the pioneer of the industrial track, but also the core force of industrial prosperity. However, in the face of a complex and severe external environment, can Hisense stick to its original intention in the field of laser display industry?
At the conference, Li Wei, president of Hisense Vision, solemnly said that from the pathfinder of laser TV to the revolutionary of laser scene display, Hisense will adhere to three unwavering: the positioning of laser display as a strategic industry of Hisense Group will never waver, Hisense's determination to promote the laser display industry in the world will never waver, and adhere to the investment in laser display scene innovation will never waver. Li Wei's firm statement not only shows Hisense's attitude, but also gives the entire industry stronger confidence.
Hisense's "three unwavering" has been implemented in action. The author learned that in terms of research and development, Hisense will establish four laser display R&D centers in Qingdao, Shenzhen, Japan and the United States, and set up three major scene research centers in the home, commercial and automotive to break through the plane and move towards holography; In terms of marketing, as a sponsor of Euro 2024, "Laser TV" will continue to become a global hot IP.
The market is also signaling that a "big explosion" is coming. In the living room scene, laser TV has become the first choice for the replacement of large screens in the living room, with a compound annual growth rate of nearly 70% from 2015 to 2022; In the cinema scene, nearly 60% of China's 80,000 movie screens use laser light sources; In outdoor scenes, laser projection has become a new partner for young people to watch movies and outdoor camping, ranking first in the sales growth rate of the home smart projection market; In the broader office and public space, the growth rate of laser commercial projection shipments that provide creative solutions for space display is more than 25%...
Hisense, the flag-bearer, is also "full of momentum" in the laser TV market: in the first half of 2023, Hisense's global shipment share of laser TV reached 41.8%, ranking first in the world; Overseas sales surged 62% year-on-year, and in European countries such as Germany and Italy, laser TVs priced at around $5,000 maintained triple-digit growth.
From the observation point of view, the "trend" and "city" of the laser display industry are in an excellent state, and a "big outbreak" is coming. On the eve of the industrial "big outbreak", the localization of devices, the globalization of the market, the scene of products, the high-end of experience, etc. will bring huge development opportunities, and China's display industry and national display brands are expected to complete a beautiful butterfly change and historic transcendence in such a historic opportunity. (Ding Science and Technology Network original, reprinted must indicate "Source: Ding Science and Technology Network")