In the post-pandemic era, tourism is "back on the road"! According to statistics, during the Spring Festival in 2023 alone, 308 million domestic tourism trips were made nationwide, a year-on-year increase of 23.1%, and domestic tourism revenue was 375.843 billion yuan, a year-on-year increase of 30%. The recovery of the tourism market has driven economic growth, and new formats and trends need to accelerate to meet the needs of mass consumption. Zibo barbecue, windy Dali, Qiandongnan "village BA", Xi'an Tang Dynasty Never Sleeps City... "retaliatory" tourism growth has spawned one Internet celebrity hot spot after another!
Yunnan, as an "evergreen tree" of tourist destinations, will once again "fire out of the circle" with its strength in 2023, and the passenger flow and attention have ushered in a geometric increase. According to the "Yunnan 2023 Summer Tourism Market Analysis Report" released by Tongcheng Travel recently, this summer, the Yunnan tourism market has opened high and steadily, and the number of tourism orders has soared to 173% of the summer of 2019, ranking first in the southwest region in terms of average customer consumption, and tourist satisfaction has reached 95.8%. In addition, the average spending of tourists in Yunnan reached 121% of the summer of 2020, basically recovering to the level of the summer of 2019, and the growth trend continued to improve.
"The south of the clouds is Yunnan; South of Yunnan is Banna." Xishuangbanna, a world-famous holy place for escaping cold and summer in Yunnan, has unique natural scenery, brilliant and colorful national culture, and an open and inclusive urban charm; It is a popular travel destination in Southeast Asia and the only city in China to be included in Lonely Planet's "Top 10 Best Travel Places in the World 2022" list. With the hot rise of the entire tourism market, Xishuangbanna's tourism economy also continues to usher in a "blowout", tens of millions of tourists from all over the world compete to pour into this hot land, tourist attractions are full of pick-ups, song and dance performances are full, foreign tourist buses emergency aid groups, hotels and hotels are full, and holidays "high prices are not seconds" has become the norm. The unit price of a single set of guest rooms is nearly 80,000 yuan...
According to reports, during the Spring Festival in 2023, Xishuangbanna received a total of 2,717,500 tourists, a year-on-year increase of 554.51%; There were 1,229,000 visitors to the park, a year-on-year increase of 408.96%.
The 2023 Dragon Boat Festival coincides with the high school entrance examination holiday, and parent-child travel and folk tours have become popular choices for tourists to check Xishuangbanna. During the Dragon Boat Festival, the state received about 597,200 tourists, with a total tourism revenue of 496 million yuan.
As of August, Xishuangbanna has continued its popularity since the beginning of the year, and with the continuous rise in popularity of "new species" of cultural tourism such as outbound tours, study tours, and cross-border family visits, the potential of cultural tourism in Xishuangbanna has also been continuously stimulated. On August 15, Xinhuanet released an article entitled "The economy continues to pick up and improve, writing the annual "answer sheet" vigorously", showing that in the first half of 2023, Xishuangbanna received a total of 38.0747 million domestic tourists, a year-on-year increase of 95.1%; The comprehensive tourism revenue reached 52.570 billion yuan, a year-on-year increase of 112.3%.
Xishuangbanna's tourism reception and total tourism revenue have both reached record highs, once again relying on its strong strength to justify its status as the "mainstay" of tourism in Yunnan, in addition to its unique resource advantages, it is also inseparable from the underlying logic behind it.
Xishuangbanna Meitu
The "Belt and Road" national policy is an important place
Southeast Asia International Corridor Frontier
As the southern gate of the country, an important passage facing Southeast Asia, an important node hub under the national strategy of the "Belt and Road", and the Lancang River and Mekong River connecting six countries exit from here, Xishuangbanna is like a link that closely connects Xishuangbanna with Southeast Asian countries....... The future of Xishuangbanna has been favored by the national strategy.
Location of Xishuangbanna
High-speed rail + airport double strength upgrade
In April 2022, the Yunnan Provincial Development and Reform Commission approved the upgrade and expansion of Xishuangbanna Gasa International Airport into 4E Airport, which will bring a huge tourism market to Xishuangbanna, bring more people and high-net-worth people, and broaden the tourism and consumption market. According to the statistics of Xishuangbanna Airport, from the beginning of 2023 to July 16, Xishuangbanna Airport has achieved 30,000 flights and 4 million passenger throughput.
Xishuangbanna Airport
As a landmark project of the "Belt and Road", since the opening of the China-Laos Railway on December 3, 2021, the "Golden Channel" effect has become increasingly apparent, bringing major development opportunities to Xishuangbanna. As of August 2, the China-Laos Railway has been in operation for 20 months, sending more than 19 million passengers and more than 23 million tons of cargo.
Image source network
RCEP free trade zone, the blue ocean of future trade
On January 1, 2022, the Regional Comprehensive Economic Partnership (RCEP) came into force. Under the layout of the strategy of major countries and above the tide of development of the times, Xishuangbanna, a strategic hub connecting ASEAN countries, will give priority to seizing the blue ocean of trade rich in RCEP resources, forming a development highland backed by 1.4 billion (domestic) and facing the dividend of 1.7 billion people in Southeast Asia, becoming the forefront of international corridors and accelerating the pace of Xishuangbanna's regional internationalization development.
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Sunac Xishuangbanna Tourist Resort
Relying on the dividends of the times, seize the core of the city
Tourism is a beautiful business card of Xishuangbanna. With its unique geographical location, rich tourism resources and high-quality ecological environment, Xishuangbanna is driving a new engine of tourism consumption and writing a new chapter of local tourism that "elephants" go to.
Taking advantage of the "Belt and Road" policy, Xishuangbanna has achieved unprecedented interconnection between the cultural tourism industry in China and even countries along the route, ushering in a new period of development opportunities, win-win cooperation and deep integration.
Xishuangbanna Tuyuan Network
Under the general trend of urban development, seizing potential sectors and advantageous areas has become the consensus of more and more people. Sunac Xishuangbanna Tourist Resort is located in the north of Jinghong City, Xishuangbanna, occupying the "excellent" core area in the urban development strategy, the project is about 5.5 kilometers away from the Jinghong Station of the Pan-Asian High-speed Railway and about 5 kilometers away from the international airport.
In addition, Sunac Xishuangbanna Tourist Resort is only about 3 kilometers away from the Lancang River, the longest river in Southeast Asia, and only about 4 kilometers away from the old city, and is rich in surrounding tourism resources, which is indeed a good choice for Xishuangbanna's 15-minute resort circle. Of course, the three bus routes in the resort area directly connect to Jiazhuang, Dafo Temple and Riverside Avenue, which can meet customers to enjoy a prosperous one-stop life nearby.
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Steady and excellent
Development continues to improve
As the premier large-scale cultural tourism comprehensive project in Xishuangbanna, Sunac Xishuangbanna Tourist Resort covers a total area of about 5.3 square kilometers, accounting for about 40% of the main urban area, with a total investment of about 50 billion yuan, of which about 16 billion yuan to build seven self-sustaining supporting facilities, has been fully opened on September 26, 2015.
Source: Resort Guanwei
Since its first entry into Banna in 2013, Sunac Cultural Tourism has combined the advantages of Xishuangbanna's tourism resources to gradually release the potential of the cultural tourism industry. Deeply integrate the operation mode of travel + health care + vacation, build a large supporting system, construct a full-season and full-time experience, create a health industry system such as health and wellness, cultural tourism and vacation, connect consumer demand, and lead the era of diversified vacations.
Since the epidemic, the mainland's stable economic growth has been under pressure, the real estate industry has been hit hard, and Sunac Xishuangbanna Tourist Resort is also on the cusp. Under the background of the policy of "ensuring delivery and protecting people's livelihood", the resort actively coordinates the general contracting of the project, promotes the entry of materials, and actively applies for relief funds from the relevant government enforcement departments.
According to the information released by the project, the resort has obtained government relief funds for project construction twice, and held the resumption ceremony of Manzhang Villa, Mandolshanti plot and Mansha courtyard plot on August 28, 2022 and September 28, 2022 respectively. After the full resumption of work in early 2023, many groups were delivered in the first half of the year, and a number of plots under construction were announced to be completed in the middle of the year, which proved the responsibility and mission of the enterprise with actions.
Resort delivery
A new highland of cultural tourism
Usher in a new era of sojourn and real estate
Sunac Xishuangbanna Tourist Resort has super industrial and supporting scale advantages, relying on the unique natural environment and healthy ecology, planning tourism, vacation, play, life and pension, medical treatment, business and other all-round supporting facilities, integrating colorful ethnic customs and exotic experiences in Southeast Asia to create a beautiful travel destination.
The seven self-owned properties in the resort include Sunac Paradise, Sunac Mao, Daixiu Theater, mountain hotel group, bar street, one-stop education system for primary and secondary children, and Xishuangbanna Hospital Branch, etc., which have been put into use, like a holiday kingdom in the rainforest. Living here, vacationing here, you can enjoy the life enjoyment brought by the full-dimensional package.
Source: Resort Guanwei
It is worth mentioning that on September 5, 2023, the Peacock Princess Grand Theater (formerly Dai Show Theater) ushered in a shocking premiere after its restart. Relevant personnel revealed that on the first day of ticketing, there was a hot scene of movie tickets sold out, with 1,200 tickets sold, and many tourists and owners were unable to find a ticket. The return of the Peacock Princess Grand Theatre marks a key step for Sunac Xishuangbanna Tourist Resort on the road of steady operation and development of the project, and it can also be seen that Sunac's strategic determination has strong resilience.
Source: Resort Guanwei
In terms of vacation product types, Sunac Xishuangbanna Tourist Resort sells products including high-rises, bungalows, villas, apartments, etc., and a variety of health and wellness products can be selected, which also adheres to Sunac's consistent product power and brand power tone, and is suitable for self-occupation and investment. In terms of product power and cashing power, Sunac Xishuangbanna Tourist Resort is indeed an ideal choice for living in the elderly.
Real shot of the resort
It is reported that on September 23, 2023, Sunac Xishuangbanna Tourist Resort is about to celebrate its 8th anniversary, in the inclusive and eclectic Banna land, the resort has achieved a leap from breaking the ground to thriving and growing, and has gone through an extraordinary development process in this land, and we are also looking forward to the next eight years of development of the resort!
After three years of dormancy, the world's attention is once again focused on Xishuangbanna. Xishuangbanna Cultural Tourism leverages national policies to develop the tourism industry, empower health and cultural tourism, and gradually move towards an international travel and living city.
What is certain is that Xishuangbanna, which rose from the east wind of the times, is now becoming the place where the world wants. Sunac Xibanna Tourist Resort seizes the opportunity of the new era of travel, closely follows the pulse of the city's future development, shares the growth dividend with the region, and carries the mission of Xishuangbanna Travel from "traffic" to "retention" with a unique large-market operation model, becoming a pivotal new business card for global travel.
Just after the summer vacation, there are only a few days left before the Mid-Autumn Festival and National Day small long holidays, and in the face of this traditional tourist season, all parts of the country are gearing up for action. About to enter the winter, a large number of "migratory bird" sojourn elderly people have successively opened the "annual migration" to escape the cold for the elderly, as China's warm capital Xishuangbanna will also usher in a wave of travel and pension home ownership peak, and Sunac Xishuangbanna Tourism Resort such a cover-level cultural tourism market will undoubtedly be the best choice under the wave of travel and real estate.