Do you remember the Li Ziqi who recorded the pastoral life?
A few days ago, she appeared again in a short video after two years,
In the video, she said that she returned to her hometown seven years ago to pick up a camera and record everything ordinary and beautiful in the countryside through short videos, and she will bring more high-quality content in her own way in the future.
After a long farewell reunion, many netizens feel that Li Ziqi seems to have changed somewhere?
Some bloggers said that it may be caused by filters,
Fans pay more attention to the quality of the video,
Looking forward to her return,
It's more about expressing thoughts
Previously
Li Ziqi, post-90s, born in Sichuan,
I followed my grandparents since I was a child, and I started to help out early,
For family reasons,
At the age of 14, he went to the city to work,
When the waiter only has 300 yuan a month,
In order to make more money, he went to a bar to become a DJ and DJed for 6 years.
Until 2015, Li Ziqi began to create food videos,
Lanzhou Beef Noodles in 2016
It is also through this video that it has gained widespread attention,
As a creator who produces high-quality videos,
She doesn't follow the Internet hotspots,
Instead, it focuses on sharing traditional Chinese food and craftsmanship.
Focusing on the four aspects of food, clothing, housing and transportation,
Showcasing a simple and industrious lifestyle.
Her work goes something like this
Grow your own vegetables and pick them yourself,
Making snail powder starts with pulling bamboo shoots and peeling bamboo shoots,
Pickled with mountain spring water,
What is needed freshly picked and burned,
Fried bamboo,
The soup base cooked in advance,
Get a bowl of snail powder
Make silk quilts for grandma,
Starting from silkworm farming,
From a baby silkworm to the final silk quilt,
Also made warm vests,
Boil the grape skins into juice,
As a natural dye to color cloth,
Draw the design by hand,
I sewed a purple gauze dress with my own hands,
There is also movable type printing
Shu embroidery
Indigo dyeing
In the video, the quiet and real rural environment, the leisurely and simple pastoral life, and the protagonist with a cold temperament and down-to-earth work,
It satisfies the public's conception of traditional Chinese pastoral life, so it stands out in the field of short videos and wins the favor of the audience.
Not only in China, as one of the most streamed bloggers on YouTube, Li Ziqi has also achieved the export of Chinese culture.
After the fire, many people questioned that there was a team behind the marketing.
In fact, when she started shooting handmade videos in early 16, she completed the early video from choreography, camera, starring, and editing.
In 17 years, he formally formed a team to create a personal brand and Ziqi culture.
Regarding the team, the assistant said ⬇️
In 18 years, the traffic was monetized, and Li Ziqi's Tmall flagship store was opened.
Has been publicly praised by many mainstream media,
Become an ambassador of intangible cultural heritage in Chengdu
Won the "Cultural Communication Person of the Year Award" by China Newsweek
(Dong Mingzhu, chairman of Gree Electric Appliances, Wang Liming, the first doctor of civil law in New China, Wei Jianjun, chairman of Great Wall Motor, and Wang Xiaodong, a biologist, appeared in the 2019 special issue of China Newsweek, but the most surprising thing is that Li Ziqi also appeared on the cover and became the influential person of the year)
Selected as "2019 Top Ten Female Figures" by China Women's Daily
He was appointed as the first batch of ambassadors for the promotion of the Chinese Farmers' Harvest Festival
In February 2021, it set a new Guinness World Record for the "most subscribers to a YouTube Chinese channel" with 14.1 million YouTube subscribers.
Soon after, however, she stopped.
In order to deal with the distribution of benefits with the company, I had to stop at my peak.
In Li Ziqi's view, Li Ziqi's account and related IP should belong to me, and the company's Weinian has gained greater benefits with 51% of the shares, and Li Ziqi snail powder and other "Li Ziqi brand" and Taobao store related income belong to Weinian. In October of '21, she formally sued Weinian.
During this period, although it did not continue to be updated, we can still see her figure appearing in major media reports.
Interview with CCTV
In response to the topic of future development,
Because of Li Ziqi's departure, ByteDance withdrew its investment
Until December 22, Weinian and Li Ziqi reached a settlement, and Sichuan Ziqi Cultural Communication Co., Ltd. also underwent industrial and commercial changes. Weinian's shareholding ratio was reduced from 51% to 1%, and Li Ziqi's shareholding ratio increased to 99%, becoming the actual controller of the company.
This time she returned to the short video,
Become a member of the "China Rural Youth Prosperity Leaders Association",
Rooted in the countryside as the "China Farmers' Harvest Festival Promotion Ambassador"
Continuously expanding the market for agricultural products,
Promote rural revitalization.
Looking forward to the revenge update after my sister's return!
Last sentence
It's really skillful.