Cover News Reporter Guo Kexin
Combining very different industry inspirations, or opening up the circles of two brands, has become a popular way for brands to cross-border marketing. Whether it is the five bioceramic 50 watches jointly launched by Blancpain and Swatch not long ago, or the new Lumino Dur Prada Re-Nylon watch launched by Panerai joint brand PRADA at the just-concluded "Watch and Wonder" Shanghai Haute Horlogerie Exhibition, it has attracted the attention of many watchmates. In recent years, brand co-branding has become popular on major social platforms, and the cross-border creativity of watch brands has also been continuously refreshed.
Sing freely to enjoy the vitality pioneer
Breitling X Pure K crossover collaboration
The cross-border cooperation between Breitling and M Stand has just ended, and the cross-border cooperation with Pure K, a leader in the Chinese KTV industry, has appeared in front of the public. Let many cousins call it out, this cross-border diversity is overwhelming. While constantly breaking with tradition and innovating, Breitling's creations have attracted the younger generation with the same genes and pursuits due to their unique style, among which keywords such as "energetic", "cool cool" and "fun fun" have been fully integrated into Breitling's watchmaking philosophy. Pure K has become a social label for young people to "light luxury", "comfortable" and "show themselves", and the cross-border cooperation between the two brands will bring young people different experiences.
It is understood that Breitling and Pure K have cooperated nationwide for the first time to connect the public with visual communication, interactive experience and new media technology, and infinitely get close to the lifestyle that dynamic people are passionate about. During the partnership, Breitling brought the brand video to Pure K and presented it in a variety of ways, which undoubtedly became an absolute highlight in the limited-time immersive space created by the two parties.
Remembered on the wrist Warm heart
Shanghai Watch X Xuegu jointly launched "Shanghai Heirloom Gift"
As a legacy, pay tribute to the original intention. Shanghai Watch and Xuegu brand jointly created the "Shanghai Heirloom Gift" gift box, reproducing traditional Chinese design in contemporary life. Adhering to the contemporary design concept and continuing the spirit of domestic products, this joint cooperation presents a precious gift spanning more than half a century and recording the life stories of generations.
The "Shanghai Heirloom Family Gift" joint gift box contains a heirloom mini and a Shanghai Watch Tribute Creator watch, and comes with a red strap that symbolizes the good life of the East, inheriting the cultural essence of high-quality domestic products in the last century and continuing the happiness of the oriental lifestyle. The cross-border joint name of the two brands connects time and temperature, which is a tribute to the good times and the expectation of leading a beautiful lifestyle in the East. This precious gift will witness the passage of time, record the story of happiness passed down from generation to generation, and convey the values and mission shared by both brands. This is a "family heirloom" belonging to the current generation, allowing the past and the future to look after each other and accompany the new generation on their life journey.
The realm of ingenuity Cool is coming
De Bethune X ROBBi co-branded
De Bethune, with innovation as the core watchmaking concept, and the trend art IP ROBBi jointly presented a magnificent new work in the Mid-Autumn Festival. The joint Mid-Autumn Festival limited figure between De Bethune and ROBBi skillfully combines the ROBBi "Space Rabbit" image and De Bethune's signature "roasted blue" technique through the different perspectives of watches and tide play, condensing oriental feelings between ingenuity.
De Bethune, a benchmark in modern fine watchmaking, is extremely creative and unique. As the core IP of Shanghai trend art brand ROBBiART, ROBBi is a futuristic and mysterious space rabbit, TA's original design inspiration is from the lunar rover "Jade Rabbit". ROBBi is committed to combining trendy elements, street culture and art design across borders, and conveying the brand's spirit of exploration, adventure, breakthrough and innovation. The cooperation between the two parties not only fully demonstrates the ingenious collision between fine watchmaking philosophy and trend culture, but also vividly demonstrates the art of letting the trend carry art, so as to create a new symbol of domestic trend.
[If you have news leads, welcome to report to us, once adopted, there is a fee to thank you.] Report WeChat concern: ihxdsb, report QQ: 3386405712]