When the pace of the world gradually accelerates, the education that nature gives to human beings still has lingering, and health has gradually become one of the main themes of consumption.
In the past, the public's interpretation of health was limited to the physical level, and the cognition of healthy consumption was mainly based on seeing a doctor and buying nutritional products, but in the past two years, the concept of "health" has penetrated into all aspects of clothing, food, housing and transportation.
In terms of dressing, sunscreen clothing continues to heat this summer, in addition to professional outdoor brands such as Pathfinder, Archaeopteryx, and Banana, down jacket companies Bosideng and underwear brand Ubras have entered the game to provide advice for people to resist ultraviolet rays; In the diet, the track of health care products and functional foods is full of vitality, and the representative milk tea of hedonistic consumption has gradually "abandoned the dark and turned to the light" and embarked on the road of health; In the living space, the presence of wet toilet paper is getting stronger and stronger, and the hygiene brands Deyou, Vinda, Qingfeng and Xinxiangyin continue to be filled; In the cultural tourism market, which is accelerating the recovery, health care projects are becoming a new engine to drive tourism consumption...
From the perspective of the population, the users of healthy consumption are more and more diversified subdivisions - there are silver-haired people with strong demand for health preservation, mothers and babies who need to be cared for at home, pet people, and young people who have entered the health stage in advance, according to CBNData's "Young People's Health Consumption Trend Report", 97% of respondents consciously carry out health preservation in life. From a behavioral point of view, people not only repair the parts of the body, but also reduce the burden on the mind and pursue all-round healing of body, mind and soul. From the perspective of categories, the era of "one thing for multiple uses" has gradually passed, and consumers' health needs have become more and more segmented, for example, the hair care track has derived a variety of products such as hair root care and scalp care in addition to traditional hair masks.
From body to mind, health discourse permeates every corner of the daily scene. According to data, the market size of the big health industry will reach 13.4 trillion yuan in 2025.
As healthy rivers and lakes rise in spring, what innovation opportunities will emerge in different segments? In the face of a complex market environment, how should the insiders in the healthy consumer market understand the healthy life of current consumers, follow the trend, and find their own way to win?
Based on this background, CBN Business Data Center (CBNData) launched the second "Hello Health | 2023 New Healthy Consumption Creation Plan", focusing on the new propositions of contemporary consumers' healthy life, deeply exploring the healthy consumption needs of different groups of people, and multi-dimensional linkage data institutions, brands closely related to healthy life, upstream and downstream enterprises, platforms, and media to explore the healthy life style of contemporary people in multiple forms and clarify the future trend of healthy consumption.
"Hello Health | 2023 New Health Consumption Initiative" Highlights Express
>>> innovation launched the "Thousand Votes" to find the light of the people in the healthy consumer industry
CBNData will link up with its all-media matrix to launch the "1,000 votes" activity to explore the necessary things for consumers' healthy life in an all-round way through questionnaire research.
>>> released the "2023 New Healthy Consumption Innovation Insight Report" to explore the needs of healthy life in multiple dimensions
Based on the panoramic research of the big health industry, CBNData will deeply analyze the trend of healthy consumption based on new views on health, new needs of the population, and new scenarios of category extension, and provide ideas for healthy consumption innovation.
>>> specially selected the "2023 New Health Consumption Innovation List" to see how industry pioneers can take advantage of the momentum
As a leading consumer big data research institution in China, CBNData selects benchmark and pioneer brands in the field of health based on massive databases: product sales, social voice, brand reputation, R&D capabilities, and marketing innovation.
>>> launched the "Hello Health Promoter Programme" to discuss health among the Health Consumer Bureau
CBNData specially invited a number of insiders and opinion leaders of healthy lifestyle brands to serve as "hello health initiators" to export new views on healthy consumption through interviews.
>>> to create the "2023 New Health Consumption Ideas Salon" and draw a new picture of 2023 healthy consumption offline
In mid-November, CBNData opened the "2023 New Healthy Consumption Creativity Salon" to deeply interpret the "2023 New Healthy Consumption Innovation Insight Report", and invited a number of heavyweight guests to discuss the current consumers' pursuit of healthy life.
Introduction of the "2023 New Health Consumption Innovation List"
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The "2023 New Health Consumption Innovation List" will set up six sub-lists to comprehensively select enterprises/brands deeply rooted in China's health consumption market from multiple dimensions such as industry contribution, functional innovation, user experience, and technological breakthroughs.
【2023 New Health Consumption Annual Technology Breakthrough Award】
Starting from the dimensions of R&D innovation and the application of digital technology, the most influential enterprises/brands in technological breakthroughs were selected.
【2023 New Health Consumption Annual Function Innovation Award】
Starting from the dimensions of function, taste, formula innovation and other dimensions, the influential enterprises/brands with unique functions and ingenuity were selected.
【2023 New Health Consumption Annual Scene Development Award】
From the perspective of scenario development, the most innovative enterprises/brands in the application of health consumption scenarios were selected.
【2023 New Health Consumption Annual Industry Contribution Award】
Starting from the dimensions of industry status, product strength and social practice, benchmark enterprises/brands with outstanding industry contributions were selected.
【2023 New Health Consumption Annual User Experience Award】
Starting from the dimensions of product interaction, appearance and user experience, the most user-aware enterprises/brands were selected.
【2023 New Healthy Consumption Annual Creative Marketing Award】
From the dimensions of marketing content and crossover, the most influential enterprises/brands in user communication and connection were selected.
Selection process
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Registration channel
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Registration hotline: 021-62789199
(Assistant online hours: weekdays 10:30-12:00, 14:00-19:00)
"Hello Health | 2023 New Healthy Consumption Initiative"
Partners are in hot recruitment!
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Welcome major brands to join "Hello Health | 2023 New Healthy Consumption Creation Plan", talk with us about the prospect of healthy consumption, and look forward to media partners and people of insight from all walks of life to gain insight into the new trend of the health industry with us and help the sustainable growth of the healthy consumption market. Cooperative contact
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Business cooperation
Hotline: 021-62789199
(Assistant online hours: weekdays 10:30-12:00, 14:00-19:00)
P.O. Box 1: [email protected]
Box 2: [email protected]
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Guest collaboration
WeChat added: niaW1005
Email: [email protected]
(Please add a note: name company position)
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Media cooperation
WeChat added: veeonis
Email: [email protected]
(Please add a note: name company position)
Read more: "Hello Health | The content of the 2023 New Healthy Consumption Initiative" will be released in the near future, welcome to continue to pay attention.