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In today's film market, celebrities have joined the ranks of online movies, which has become a clear trend. Compared with traditional theatrical films, online films have lower production costs, wider creation scales, and relatively low difficulty in returning to the cost. A clear example is the recent hit tomb robbery movie "Coffin Mountain Ancient Tomb". The film only went online for three days and set a staggering box office record of more than 9 million on major video websites.
The protagonist of "Coffin Mountain Ancient Tomb" is the much-loved action actor Yuan Biao. The storyline of the movie is as follows: Zhang Sanye, the heir of Guanshan Taibao, went to Longtang Township with his apprentice at the invitation of He Laodao. Their goal is to find the legendary Ma Gu's tomb in order to stop the evil plans of the warlord Luo Manzi and prevent him from making a comeback. However, the way forward of the group was full of obstacles, and finally they found the tomb, but at the last moment they discovered that this tomb robbery turned out to be a trap carefully planned by He Laodao and Luo Manzi. Behind the treasures in Magu's tomb lies a larger conspiracy.
After the movie was launched, there were various comments on Douban. Some viewers criticized the plot of the movie for patching together, fusing together ghost blowing lamp elements such as Wuxia Coffin Mountain, Dixian Village Ancient Tomb, Guitu Sea Eye, King Sacrifice Meat Tree, Exquisite Queen, Corpse Incense Konjac, Searching for Mountains and Dragons, Tianxing Feng Shui, and Dahei Sky Thunder Mountain Timing Device, which appear chaotic. But some viewers believe that the film's service road performance is quite excellent, although the storyline is a bit old-fashioned, but it is very complete and suitable for watching at leisure.
In response to this situation of "Coffin Mountain Ancient Tomb", we can foresee that due to the different aesthetic standards of the audience, if it is positioned as a theatrical film, it will obviously be considered that the quality is not high enough. But in the category of online movies, as long as they can be watched for free, the audience's requirements are relatively low, as long as they can kill time, most audiences will feel good. According to the current popularity, the film is expected to get 20 million points at the box office, and this figure is already a considerable return for investors.
In stark contrast, another kung fu star's film performance is quite unsatisfactory. The actor is Donnie Yen, and the disaster film "Search and Rescue" starring him far surpasses Yuan Biao in popularity. Donnie Yen is considered one of the most box-office appealing kung fu actors in the eyes of the audience. However, "Search and Rescue" caused investors to suffer huge losses. When the movie was released, the cumulative box office was less than 20 million, and the box office was only more than 6 million, which is in sharp contrast to the film's investment cost of up to 200 million. There are many reasons behind the dismal box office of "Search and Rescue", including the old-fashioned plot, Donnie Yen's unsuitability for this type of role, and the impact of many factors such as the epidemic.
Therefore, those actors who lack box office appeal can learn from Yuan Biao's experience. In the film and television industry, there are no small roles, only small actors, as long as they can play the roles in small-budget movies well, they can also gain reputation and wealth.