Hot discussion! It was revealed that IQOO beauty product manager joined Ideal Auto
The beautiful product manager joined the ideal car, and this news instantly aroused strong attention in the market.
On September 15, market news said that Song Ziwei, product manager of iQOO, a sub-brand of vivo, confirmed her departure and had joined Li Auto, but it is not clear what position she holds. However, whether Song Ziwei joined Li Auto has not been officially confirmed by Li Auto.
On September 7, Song Ziwei posted a Weibo about the ideal L9, with the text "I can't go back tonight, but fortunately there is still an L9." Feeling the rainstorm in the car and listening to music is also a different experience. Some bloggers commented that it was, "Is it to warm up to the ideal?" ”
At present, Song Ziwei's original top IQOO 11S promotional content has been canceled, the official certification has changed from "IQOO product manager" to "digital blogger", and the latest Weibo does not have the small tail of IQOO mobile phone. On the whole, it can be basically determined that Song Ziwei has left IQOO, but whether she joins Ideal Auto needs further official confirmation.
According to public information, Song Ziwei graduated from Shanghai University and jumped from Huawei to vivo in 2019 to become a product manager of its sub-brand IQOO. It should be noted that when Song Ziwei was serving as the product manager of IQOO, the IQOO brand had just been launched, and it can be said that she witnessed the development of the IQOO brand. It is understood that the IQOO brand was released in February 2019, and the first model IQOO was released in March 2019. In July of the same year, Song Ziwei presided over the second model of the IQOO brand - iQOO Neo press conference, which received a lot of attention in a short time with its high appearance + long legs. In March 2020, iQOO officially released iQOO 3 mobile phone, also hosted by Song Ziwei, with "I am responsible for shaking, it is responsible for stability" completely detonated the market, at this time Song Ziwei has become the soul of IQOO brand conference, the number of fans continues to increase, IQOO brand has also won unprecedented attention, becoming one of the fastest growing mobile phone brands in the Chinese market.
In this regard, some netizens said that if Song Ziwei joins Ideal Auto, I am afraid that he will never see Chairman Li Xiang again.
The integration of the digital circle and the automotive circle has become a trend, and the most obvious change is that the senior management of the mobile phone circle has begun to enter the automotive company, and the most iconic figure is Yu Chengdong. Since Cialis and Huawei cooperated to launch the AITO brand, Yu Chengdong has almost become the "spokesperson" of the AITO brand, presided over almost all the launch of AITO new cars, and has become an iconic slogan in the automotive industry with "far ahead", bringing continuous heat and discussion to the AITO brand. In addition, through the acquisition of Meizu, Geely also launched the Flyme Auto vehicle system on Lynk & Co and Zeekr models, and carried out more in-depth cooperation with brands such as Volvo and Polestar.
At the same time, a number of mobile phone-related companies have joined the car company. Li Wenzhi, the current head of the CFO office of Li Li Auto, is responsible for the transformation of processes, organizations, and finance, and reports to CFO Li Tie, who was the director of Huawei's global HRBP management department. In April this year, Zou Liangjun joined Li Auto and served as the head of the MKT (marketing) department of Honor Terminal, responsible for MKT business at home and abroad, reporting directly to Honor CEO Zhao Ming.
This may also be a change in the automotive market, under the trend of intelligence and electrification, how to change and innovate has become a special concern of new forces, and business executives in the digital circle may be able to provide more different views and suggestions when joining automotive companies.
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