When Apple released the iPhone 15, it didn't take long for the booking door to open.
In just one day, an e-commerce platform reported nearly 3 million orders.
Add in data from other platforms and we've seen a staggering 5 million bookings in total.
The numbers speak for themselves, suggesting that while some may say they don't like Apple, their actions say something else.
The irresistible appeal of Apple's new products has left competitors scratching their heads.
Consumer love knows no bounds
Through the data of an e-commerce platform, we found that domestic consumers have a deep fascination with the iPhone 15.
The dazzling star at the exhibition is the iPhone15Pro Max, which starts at nearly 10,000 yuan.
This suggests that a significant portion of wealthier users care less about price and more about the security of the new iPhone 15.
In the data of this e-commerce platform, we found that the iPhone 15 Pro reached a staggering 980,000 pre-orders, followed by the standard iPhone 15 with nearly 500,000.
In contrast, the iPhone 15 Plus received little attention, with just over 200,000 pre-orders.
Combined with data from the other two e-commerce platforms and Apple's official channels, it is reasonable that the total iPhone 15 pre-orders are close to the 5 million mark.
Why the iPhone 15 dominates
It's no coincidence that consumers are crazy about the iPhone 15. Apple's technological prowess puts it far ahead of its competitors.
The A-series processors designed in-house are Apple's trick. In contrast, many Android devices rely on ARM's common core or fragmented chipset.
Essentially, that means using ARM's common core assembly chips, rather than the custom architecture Apple boasts. As a result, it's hard for competitors to keep up with Apple's pace of innovation.
However, Apple's appeal goes beyond its original processing power. The company has a proven track record in photography, a strong iOS ecosystem, and a strong commitment to data security.
The latter aspect is particularly attractive to those who value privacy, especially the affluent.
The data underscores this point, with bookings suggesting that wealthier customers are more inclined to price the iPhone 15Pro Max, which is priced much higher than RMB 10,000.
The launch of the iPhone 15 was not without its challenges. Rumors about the device's fake 5G capabilities, as well as accusations that certain groups have banned its use, could cast a shadow over its sales.
Even some U.S. investment firms have expressed doubts about its market performance. However, judging by the pre-sale data, these obstacles do not seem to have affected people's enthusiasm for the iPhone 15.
Many domestic brands rely on Qualcomm's chips, resulting in relatively unified flagship products and difficult to stand out.
Without pressure from Apple, these brands began a fierce price battle shortly after the product launch, decisively affecting their brand reputation.
However, among domestic brands, there is one prominent brand that poses a challenge to Apple.
Data from the second quarter shows that a domestic mobile phone brand occupies 15% of the domestic boutique mobile phone market.
That's a huge leap from the single-digit growth in the same period last year.
While Apple's share of the boutique market has fallen from 77% to 67%, the brand's success has been hampered by its outdated chip technology, which is only comparable in performance to the iPhone 11.
In addition, the higher price point and the limitations of its unique operating system limit its impact mainly to the domestic market, limiting its potential to challenge Apple on a global scale.
Performance dilemmas
Despite the success of the pre-order, the iPhone 15 is not immune to scrutiny. One notable drawback is the modest boost in performance of the A17 processor.
It's only a 10% improvement, which isn't as good as the significant performance gains achieved by previous generations of processors.
This suggests that Apple's reputation for innovation may be waning. The A17 processor may use TSMC's advanced 3nm process, but the impact of this advanced technology on its performance seems to be minimal.
This raises questions about the practical merits of groundbreaking technologies in the smartphone space.
Apple's path to the future
While the iPhone 15 pre-order numbers herald an initial victory, the real test is to keep that momentum alive for the long term.
Last year's iPhone 14 Pro saw a similar phenomenon, with long queues at launch.
However, this enthusiasm for the beginning did not translate into sustained momentum. This year, Apple launched a smart island design that it hopes will attract budget-conscious iPhone users.
Pre-orders suggest that price-sensitive consumers are indeed flocking to the iPhone 15, which could have a significant impact on its overall sales.
In conclusion, the pre-sale phenomenon of the iPhone 15 proves Apple's continued dominance in the mobile phone industry.
Even in the face of adversity and competition, Apple's unique combination of technology, security and brand appeal continues to appeal to consumers.
As Apple tackles the challenges ahead, the world is eagerly waiting to see if the iPhone 15 can live up to its pre-sales hype and maintain its dominance in the growing smartphone market.
What do you think about the iPhone 15's pre-sale frenzy? Do you think it will live up to expectations? Share your insights below and join the conversation!