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TV commercials haunt reality
Back in time, televisions were a rarity, not a luxury item that everyone could have. At that time, families with television sets became almost the focus of the village, and people gladly moved the TV to the yard and gathered together to share the joy of the TV set.
However, the TV was black and white, the signal was unstable, there were no ads, and I had never heard of the need to pay to watch TV programs. But now the situation is different, although TV has a color picture and a stable signal, but there are more boot ads and various charging items, this model is accelerating the loss of TV consumers.
TV commercials are so pervasive that people can't stop watching. Do you still turn on the TV after work to catch up on the hot TV series?
But just a few minutes after you turn on the TV, you may already have a hoarse voice, because there are so many TV commercials, and even more unpleasantly, you can't turn off the TV in the middle of the commercials.
It's like if you live in a high-rise elevator room and spend a few minutes waiting for the elevator every day commuting, and although it is not long, you will feel irritated because these few minutes are wasted in useless waiting. Unlike the usual TikTok or playing games, those activities can at least bring happiness and relaxation, while waiting for the elevator is a pure waste of time and nothing in return.
TV boot ads are similar, although they are not too long, but they are a waste of your time just to make the TV manufacturer earn advertising dollars.
And, whether you're walking down the streets or immersed in all kinds of electronic gadgets, advertising is everywhere. Although roadside ads can't be turned off manually, many people are willing to pay for memberships to skip in-app ads, which shows how averse people are to ads.
In addition to bootstrap advertising, TV manufacturers have other ways to increase revenue.
Have you ever encountered this situation? When you watch CCTV5 or CCTV6, a window pops up on the TV screen asking you to purchase a membership to continue watching. This practice is infuriating, even ridiculous.
CCTV13 also adopts a similar method, requiring you to purchase a membership to continue watching, otherwise you can only listen to the sound, and the picture is covered by pop-up windows.
Televisions were bought with hard-earned money from hard work, and it's hard to accept that watching TV now costs extra.
Some netizens laughed and said that now they even have to pay to watch the news network!
In addition to watching shows on TV channels, you may want to watch movies on TV. It's understandable that you need to pay for a movie that is being released, but why buy extra to watch a movie from a few years ago?
What is the rationale for this?
Many movies and TV series that were popular a few years ago also need to be purchased when viewed on TV. There are only a few works that were unpopular many years ago and have low ratings.
In addition, buying a membership on a TV is relatively expensive, much more expensive than buying a membership on a mobile phone.
In the multi-screen era, TV has become an ornament
In this multi-screen era, people don't care much about TVs anymore, and many homes have dust on their TV sets.
Some seniors have also turned off their TVs and switched to using Kuaishou for live broadcasting.
Not to mention young people, some newlyweds do not even consider buying a TV, opting instead to buy a projector to watch movies. Although in bright light, the projector may not be as good as the TV in terms of picture quality, it has no ads, does not require the purchase of a membership, takes up a small space, and has a huge screen, providing an excellent viewing experience.
Compared to black-and-white TVs of decades ago, modern TVs do well in terms of hardware, with color pictures, extremely thin bodies, and even curved screen TVs to enhance the viewing effect, which are all advantages of TVs.
However, the phenomenon of arbitrary charging in the TV industry and the rise of other electronic products are driving the TV industry downhill.
TV manufacturers' revenue mainly comes from four areas: hardware sales revenue, pre-installed software sales revenue, boot advertising sales revenue, and membership fee revenue.
If operators continue to make money in such a disregard for user experience, TVs are likely to be replaced by other devices such as mobile phones, tablets, computers and projectors are formidable competitors to TVs.
People's Daily's point of view
People's Daily has been charged on TV commercials and matryoshka members
The charging method criticizes the operator. Many netizens expressed their voices to the relevant departments in the comments, hoping that the relevant departments would intervene, because this phenomenon has been going on for a long time.
Take Xiaomi TV, for example, which is the pioneer of the boot advertising model. Xiaomi sells TVs at extremely low prices, and it can even be said that it single-handedly lowers the price level of the entire market to attract customers to buy Xiaomi TVs.
However, on the other hand, Xiaomi harms the user experience with TV advertising to obtain huge advertising dollars.
In fact, the low price of TV sales does not reduce costs, but is only passed on to consumers through advertising costs. It is the consumers who spend money, and it is the consumers who watch the ads, and for Xiaomi, this is definitely a good deal.
However, in the long run, this shakes trust in merchants and may even undermine the foundation and model of paid viewing.
It is understandable that TV manufacturers want to make money, but the way they are charged should at least be reasonable. In today's highly competitive market, TV manufacturers must be acutely aware of their unreasonable charges and consumer dissatisfaction. They need to change quickly and eliminate unreasonable fees in order to retain consumers and compete for greater market share.
What are your thoughts on the various charges and advertisements for TV?
Welcome to share your thoughts and opinions in the comment area!
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