The 19th Asian Games in Hangzhou is approaching
As the mascot of the Asian Games
The "Jiangnan Memory" group is also frequently updating its own dynamics
Traffic lights flashing ↓
Become a passenger of the "Asian Games Limited Edition" Fuxing ↓
Passing torches on the streets ↓
And of course emoji ↓
How was the "Jiangnan Memory" group born?
What are their meanings?
Designer Zhang Wen reveals the secret for you
Designer of the mascot of the Hangzhou Asian Games
Young teacher of China Academy of Art
Zhang Wen and Yang Yihong couple
In April 2019, Hangzhou Asian Organizing Committee
Calls for designs for mascots from around the world
In July of the same year, Zhang Wen's team submitted a paper to the Asian organizing committee
He remembers vividly
In October, I received a job call from the Asian Organizing Committee
Learn that your design was selected from more than 4,600 works
They were very happy
"We designed the mascot in the first place
I want to pass my professional ability
Add energy to the Asian Games event in Hangzhou"
△ Zhang Wen (left) and Yang Yihong
The name of the "Jiangnan Memory" group
A verse from the Tang dynasty poet Bai Juyi
"Jiangnan Yi, the most remembered is Hangzhou"
Zhang Wen said that he thought of poetry first
Then draw a sketch of the mascot
"Hope image of mascot
It can be highly integrated with the city image of Hangzhou
Can leave the mark of Hangzhou"
△Chenchen design drawings
In order to highlight the characteristics of Hangzhou's digital city
and Zhejiang's water culture
The team of designers designed the mascot as a fish-shaped robot
Its appearance has the characteristics of a fish
For example, the ears are designed according to the shape of the fins
The legs are also decorated with fish scales
They also focus on digging
Hangzhou's cultural heritage and characteristics
Three mascots
They represent the three cultural heritage of Hangzhou:
Beijing-Hangzhou Grand Canal, Liangzhu Ancient City Ruins and West Lake
In the choice of the color and shape of the mascot
The team drew inspiration from Song dynasty porcelain
The name Chenchen is derived from
The landmark of the Hangzhou section of the Beijing-Hangzhou Grand Canal is the Gongchen Bridge
The head is covered with Qian Jiangchao, and the forehead is embedded with the pattern of the arch bridge
The water wave pattern on its head and the silhouette of the arching bridge on its forehead
Reference is made to the Song Dynasty porcelain flower mouth wash
△ Song Dynasty Ru kiln azure glaze mouth washing
And the Qianqian comes from the ruins of the ancient city of Liangzhu
The most representative ceremonial vessel
The face pattern of the god and man on the jade
It symbolizes the faith of the Liangzhu people
When designing the face pattern of the god and man on the top of the head of the chancellor
Zhang Wen's team refined the lines of Aoi Kou wash
△Southern Song Dynasty Longquan kiln celadon kwai mouth wash
The lotus represents the World Heritage West Lake, topped by the Three Pools of Seal Moon
The colors are bright and soft
It reflects the sparkling water waves
It also continues the texture of Song Dynasty porcelain
Its main color is taken from azure porcelain
In addition to this, lotus leaves on the head of the lotus
It retains the shape characteristics of the Song Dynasty porcelain flower mouth bowl
△Northern Song Dynasty Ruyao flower mouth bowl
In order to better show the mascot's dynamics and expressions
Zhang Wen's design team also referred to it
Figures in Song dynasty paintings
"The children in "Hundred Sons Song"
There are a wide variety of movements, demeanors and dynamics
The graphics are very powerful
You can feel it when you see that picture
Creator of art from thousands of years ago
The vitality I want to express is the same as we are now."
△ Part of "Hundred Sons Song Chart"
Zhang Wen said that they designed a total of 6 drafts
It has undergone 6 major revisions and more than 20 minor revisions
The prototype of the first draft is already available
The waves of the Qiantang River, the jade of Liangzhu, the West Lake and other elements
Subsequently, the discussions of the expert group were taken into account
Modifications to mascot shapes, element refinement, etc
The final product puts the details of the sixth draft
It was integrated with the first and second drafts
Zhang Wen said that he is most proud of
The name "Jiangnan Yi"
"From the very beginning, it was designed as three mascots
The name hasn't changed either."
He introduced the Zhu Zhu representing the ruins of the ancient city of Liangzhu
As soon as it comes out, it is the C position
"The biggest change is the 'lotus' representing West Lake
It is green from the original pink willow
Now the whole body is green and green
Turning spring into the poetic beauty of lakes and mountains"
How to aestheticize in the masses
and find a balance between the creator's individual aesthetic
It is a difficult point in the creative process
"We used to have some innovative ideas
Like hands and feet can not be separated by magnetic levitation
But this would be similar to a misreading of broken hands and feet
Another example is wanting the face to be robot-like
It is a screen, and the facial features are mosaics
There will be another problem with this
Looks dark and not enthusiastic enough"
For the size of the three mascots
Zhang's team has also had other plans
"Mascots can be big or small
For example, the lotus is particularly strong, and the lotus is particularly slender
Chen Chen is relatively short and concise
But considering Jiangnan's restrained and subtle aesthetic
In the end, we chose to open the gap in a small area."
In the final design
It does look stronger
Full of strength and wisdom
Demonstrate cultural assertiveness
△ Qiangqian design draft
Lian Lian looks a little more feminine
Its shape has a "pigtail"
Delicate and beautiful like a little girl
△Lian Lian design draft
Chen Chen looked like a fashionable and cool little boy
Full of adventurous spirit
△ Chenchen design draft
Zhang Wen said
Three mascots of "Jiangnan Yi" were designed
It felt like three more little babies
"From the perspective of 'parents'
Hopefully, they can have a better growth process
Give them the best"
He hopes that the "Jiangnan Memory" combination
Be able to show at this Asian Games
The most unique charm of the city of Hangzhou
"The mascot serves as a visual image of the Asian Games
It is a cultural messenger who transmits friendship
It is also the "atmosphere group"
Let everyone feel the joy of this grand event
More importantly, it also transmits
A common vision for a better life"
Producer丨Wang Yuan
Editor-in-chief丨Wang Xuan
Reporters from the main station丨Han Yuting Lin Xiangyu
Editor丨Lin Xiangyu
Some of the materials come from Zhejiang News, Chao News, China Academy of Art, and the 19th Asian Games in Hangzhou
Responsible editor: Jia Hongwei