The low-key sale of Huawei Mate 60 Pro continues to ignite the enthusiasm of the mobile phone market, after August 29, Huawei announced that the Mate series mobile phones have shipped a total of 100 million units, opened the "Mate 60 Pro Pioneer Program", and started selling Mate 60 Pro mobile phones before the official conference, and simultaneously opened 1,000 yuan deposit sales. The market view is that due to the suspected "return" of 5G, it is not surprising that the Mate 60 series caused a sensation for a while, but its boost to the mobile phone market may need to appear in a longer period of time.
The new machine was snapped up
On September 4, a reporter from Beijing Business Daily came to the Huawei Smart Life Hall in Wukesong Huaxi LIVE, and a couple booked Huawei Mate 60 Pro and are checking the machine in the store. Ms. Wang (pseudonym) said that she booked two Huawei Mate 60 Pros on August 29, she ordered Nannuo Zi, and her companion ordered Yachuan Qing.
The staff said that on September 3, a large wave of consumers who booked Huawei Mate 60 Pro picked up the goods, and the store is currently out of stock, and there is not even a prototype. The staff also said that although online and offline sales have been fully opened, but when it will reach consumers still need to wait, optimistic expected to arrive on September 10, as for the specific arrival quantity, the clerk said that he could not give a clear answer, and there was no clear date when he could get the new machine after booking.
The Beijing Business Daily reporter saw that on Jingdong Mall, Taobao and other platforms, the Mate 60 Pro series has been shown to be out of stock. It is reported that on the day of the sale of Huawei Mate 60 Pro, some color Mate 60 Pro mobile phones in Tmall and other channels were sold out in a few seconds, and the various color Mate 60 Pro mobile phones in the official flagship stores of other channels were also sold out in one minute. On September 4, Huawei's new machine was also an instant "second light" on Tmall and Huawei's official website.
Some users who grabbed the mobile phone told the Beijing Business Daily reporter that Huawei Mate 60 Pro feels better than expected, the weight of 225 grams is just right, the fuselage is slim, the touch of plain leather and metal materials is also great, it is very comfortable to hold in the hand, and the color matching of this new machine is mainly elegant, looks quite advanced, and does not look cheap.
From the current market news, although the product is popular, but Huawei does not seem to want "hunger marketing", on Weibo and other platforms, a number of bloggers said that the overall supply of Mate 60 series is relatively sufficient, not in a hurry to buy at a higher price, almost after September 17 will be released in large quantities. Although on the second-hand trading platform, many Huawei Mate 60 Pro are traded in amounts exceeding the official guidance price of more than 1,000 yuan, but according to industry chain sources, Huawei Mate 60 series has been fully stocked, and the first batch of stocks has reached millions of units, far exceeding the previous products.
Huawei also seems to be interested in making way for new products, before the release of Mate 60 Pro, many mobile phones in Huawei Mall have significantly reduced their prices, of which Huawei P60 has a price of 4388 yuan; Huawei P60 Pro has a maximum price reduction of 800 yuan, and the price starts from 6188 yuan; Huawei Mate 50 Pro is directly reduced by 800 yuan for a limited time, and the price starts at 5999 yuan. In response to questions related to the release of new machines, a reporter from Beijing Business Daily interviewed Huawei, but did not receive a reply as of press time.
Chips are in the spotlight
The reason why Mate 60 Pro has such a high degree of attention is largely related to the "return" of 5G, which has not been able to access 5G communication due to Huawei's sanctions. Although Huawei is officially secretive about this issue, from the current disclosure of the running data, its communication capabilities are already comparable to 5G products on the market.
Industry observer Hong Shibin told the Beijing Business Daily reporter that although the current mobile phone ecology is still based on 4G communication, the embodiment of 5G in personal applications is not obvious, but because 5G communication has become the industry standard, the lack of 5G is undoubtedly a short board for mobile phone companies.
Comprehensive online evaluation video, it can be determined that the Kirin 9000S chip equipped with Mate 60 Pro is 8 cores and 12 threads, and the third-party platform shows that the CPU part of the Kirin 9000S adopts a 12-core design, which is a 2+6+4 architecture, including two A34 cores, 6 customized A78AE cores and 4 A510 cores, with a maximum frequency of 2.62GHz; the GPU model is Maleoon 910.
The so-called hyper-threading technology, which simulates two logical cores inside a multithreaded processor into two physical chips, can make full use of idle CPU resources and get more work done in the same amount of time.
Compared with chip performance, Huawei's new products in the photo, system improvement is also the reason for many people to buy, it is understood that Huawei Mate 60 Pro equipped with full-focal ultra-clear images, in flash shooting, portrait, macro and other scenes in the shooting experience is good, the new product is equipped with super light change main camera, 10 stops of physical aperture, you can adjust the depth of field range and bokeh degree at will, more convenient to use.
In addition, equipped with the newly released HarmonyOS 4, intelligent functions such as AI air control, smart sense payment, and gaze without turning off the screen, it is fully returned on Huawei Mate 60 Pro, and after accessing the Pangu artificial intelligence large model, Mate 60 Pro can provide users with a smarter interactive experience.
Whether it can boost the market
With the advent of Huawei's Mate 60 series, is Huawei's terminal business really like Yu Chengdong said, "The light boat has passed ten thousand mountains?" ”
According to IDC data, in the second quarter of 2023, Huawei's mobile phone shipments in the Chinese market soared by 76.1%, tied with Xiaomi for fifth in China, with a market share of about 13%, which is Huawei's return to the top five of China's smartphone market after many quarters. In addition, with the performance of the P60 and Mate X3 folding screen flagship series released in March this year, Huawei's shipments in the high-end market of more than $600 ranked second only to Apple.
More market views believe that Huawei's return may once again shape its "double hegemony" pattern with Apple, and after Huawei is suppressed, Apple has almost no rivals in the high-end market. According to data released by market statistics agency Canalys, in the second quarter of 2023 Chinese mainland among the top 10 models in high-end smartphone shipments, Apple occupies half of the country, and only one Android model in the top five is on the list, Huawei P60.
Even if Huawei has been absent from 5G for a long time, the enthusiasm of followers has not diminished, especially in the second-hand market. According to the data of the second quarter of Zhuanzhuan Group, the transaction volume of Huawei mobile phones accounted for the largest increase in the second quarter, which was 0.59%. Among them, the strong recovery of Huawei mobile phones is mainly due to the increase in the transaction volume of 5G mobile phones. For example, Huawei Mate 40 Pro, Mate 30 Pro and other 5G mobile phones ranked high on the top 10 list of domestic mobile phone trading volume.
If the "double hegemony" really comes, can it become a booster in the mobile phone market? In this regard, industry analyst Zhang Shule believes that if the mobile phone market is expected to be released on the new machine is too optimistic, in the short term, new products do have a boost to mobile phone shipments, but in the long run, the downturn of the mobile phone market is still due to the absence of major innovation, and consumers' enthusiasm for switching phones has retreated.
But at the same time, experts also pointed out that such market conditions are also the inevitable result of the development of the mobile phone category, any product, track will not grow indefinitely, in this context, mobile phone brands, especially the head enterprises have already changed the way of play, the mobile phone from communication, entertainment tools to intelligent life digital terminals. In the future, who can better establish and expand their own ecology, who can have great development.
Beijing Business Daily reporter Tao Feng Wang Zhuli