Per editor: Wang Yuelong, Zhang Jinhe
Recently, the old domestic products are in the CP of the huddle business war department, bee flower sold out of goods and began to sell Hongxing Erke, Hongxing Erke anchor took shoes to wash hair with bee flower. The domestic brand Yu Meijing also finally made a move, registered on Douyin on the night communication network, and its followers rose to 613,000 in one day.
On September 14, Yu Meijing posted on the official Weibo that don't urge, don't urge, even overnight access to the Internet, after all, 44 years old, not very good at playing, everyone should not blame me, Xiaohongshu, Douyin are fully settled.
The blog post also has many comments from netizens, including many domestic brands, such as bee flower, Chen Keming food, Qiaqia and so on. Yu Meijing also ridiculed in the message area: I have fans! There are fans! This heavenly wealth has finally come to me.
On Douyin, quite a few people comment on this. China Post Shanghai Branch commented: "I heard that your Internet speed is not as fast as ours"; Kinoro replied, "You're just stupid." There are also comments from netizens: Why did you come!
According to the official website of Yumeijing, Yumeijing Group, born in 1958, is a large-scale modern enterprise group integrating cosmetics research and development and e-commerce industries, headquartered in Tianjin, the "pearl of the Bohai Sea".
In the early 80s, Yumeijing launched the first children's cream to open a new era of baby skin care in China, so far, Yumeijing children's cream has been selling well for more than 40 years, according to statistics, the cumulative sales from 1990 to 2022 have exceeded 4.5 billion bags.
It is worth noting that Yumeijing also listed a product package of 79 yuan.
In the past few days, many domestic brands have recently launched 79 yuan packages.
On the evening of September 11, in the live broadcast room of Douyin Bee Flower, the anchor put on the shelves overnight three 79 yuan washing sets, and said that "79 yuan can buy 5 and a half pounds", these three sets include the same 2 bottles of 1L conditioner and 1 bottle of 750ML shampoo with different effects.
That night, tens of thousands of people poured into the bee flower live broadcast room, and were ridiculed by netizens: "This is the most unpretentious business war" and "This heavenly wealth is finally your turn." ”
Subsequently, the price of many shoes in the Hongxing Erke live broadcast room was reduced to 79, and the three clothes were not even more than 100.
Hainan Nanguo Food, which focuses on "coconut flavor food", launched a raw coconut latte 79 yuan set; Yuhua's flagship store launched a washing and care set - "79 take away nine pieces, do you think the amount of 3 pounds is expensive";
Lotus MSG, on the shelves of Douyin Mall and live broadcast room, such as "Matsutake five bottles + MSG five bags" and other combinations of 79 yuan package - "Friends, Xiaolian 1g MSG 0.029 yuan, 79 set Do you want to buy a big gift box Mid-Autumn Festival gifts?" ”
According to Extreme News, topics such as "what does 79 yuan mean to ordinary people", "ordinary people can stock up on materials for 7 days for 79 yuan", "79 yuan can eat so much food in Hubei" have caused heated discussions in turn, and "79 yuan" has become a hot term on the Internet.
Although some people in the daily chemical industry criticized that product sales are not a good thing for the cosmetics industry, and some people even said: "This is a regression of the industry and a shame for the industry", but it still does not prevent fans from flocking to the live broadcast room of domestic brands.
Editor|Wang Yuelong, Zhang Jinhe, Du Hengfeng
Proofreading | Sun Zhicheng
Cover image source: Visual China
Daily economic news synthesized from @Yumeijing, public information, polar news
Daily economic news