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Recently, Taiwan's Taoyuan Tourism Bureau invited Luo Zhixiang to serve as a tourism ambassador "dream goddess" as his women's clothing avatar "Zhu Bishi", but this move was unanimously resisted by netizens.
Not only that, this is not the first time that Luo Zhixiang has received endorsements as "Zhu Bishi", after he also received endorsements from a perfume brand and showed how to spray on the armpits, which was also boycotted by a large number of consumers.
This article will delve into the background of this incident and the reactions of netizens.
Previously, Luo Zhixiang, as a well-known artist, was boycotted and banned for cheating on his participation in the "multi-person" movement.
However, the recent announcement that he was Thailand's tourism ambassador as "Jubi Stone" has sparked widespread controversy.
Zhu Bishi is Luo Zhixiang's women's doppelganger, and has won a certain fan base with his unique image and humorous performance style.
However, the decision to make Zhu Bishi Thailand's tourism ambassador was unanimously resisted by netizens.
There are two main reasons why netizens are dissatisfied with this.
First of all, they believe that Luo Zhixiang's representation of Thai tourism with the image of women's clothing is not in line with the positioning and image shaping of the tourism image.
As the image of a country or region, a tourism ambassador should be able to represent the culture, scenery and characteristics of the place and attract more tourists.
However, Luo Zhixiang's women's clothing image does not have these characteristics, so netizens believe that this is disrespectful and misleading to the image of tourism.
Secondly, netizens expressed dissatisfaction with Luo Zhixiang's behavior of receiving endorsements as "Zhu Bishi".
In addition to his position as a tourism ambassador for Thailand, Lo Zhixiang has also received endorsements from a perfume brand and shown how to spray perfume under the armpits.
The move sparked a boycott from a large number of consumers, who believed that such advertising content was vulgar, disgusting, and not in line with the brand image and consumer aesthetics.
Netizens believe that Luo Zhixiang's endorsement of women's clothing is a complete release of self and ignoring the public's values and aesthetics.
In response to the boycott of netizens, Zhou Baiyin, director of Taoyuan Tourism Bureau, also responded.
He said that the comments from the outside world are all a reference basis for adjusting the direction in the future, and the Tourism Bureau will humbly accept everyone's opinions.
However, this did not calm the dissatisfaction of netizens, who saw it as a response rather than real reflection and change.
This incident triggered deep thinking on celebrity endorsement and image positioning, and also highlighted the public's attention and expectations for image marketing.
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