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Baidu He Junjie: Plug-in ecology equips Wen Xin's words, so that the big model "integrates knowledge and action"

author:Acorn Business Review
Baidu He Junjie: Plug-in ecology equips Wen Xin's words, so that the big model "integrates knowledge and action"

With the full release of Wen Xin's words, the large model has ushered in an important landing at the application level. On September 13, He Junjie, Senior Vice President of Baidu Group and General Manager of Baidu Mobile Ecosystem Business Group (MEG), released the "Spirit Matrix" plug-in ecological platform "Lingjing Matrix" at the Baidu Alliance Conference, opening invitations to the majority of developers, and providing incentives such as tens of billions of traffic and 100 million yuan funds to support the construction of plug-in ecology. "If the big model is a smart brain, then the plug-in is the hands and feet of the big model, allowing the big model to read ten thousand books and travel thousands of miles," He Junjie said.

It is reported that the plug-in mechanism is the key to expanding the capability boundary of large models and building a large model application ecology. Baidu Lingjing matrix platform greatly reduces the cost of large-model plug-in development, whether it is all kinds of service providers, professional data owners, or even just ordinary people with creative ideas, they can become plug-in developers. In the future, plug-ins will become the standard configuration of large models, better solving the personalized and complex needs of users.

Baidu He Junjie: Plug-in ecology equips Wen Xin's words, so that the big model "integrates knowledge and action"

At this meeting, Baidu Alliance also ushered in "reconstruction", through the release of a series of measures, broaden the boundary, form a larger alliance with developers in the era of large models, and explore the "new continent" of new traffic and new monetization. "The growth of any new thing needs a suitable climate and a good environment, and Baidu Alliance hopes to provide more help for these developers in the new era, or developers who want to transform and upgrade," He Junjie said.

The "Spirit Matrix" platform was released, equipping Wen Xin's words with "hands and feet"

Even cutting-edge technology also needs to be drilled into the soil of application. The plug-in ecosystem created by Baidu will reduce the cost of large-model application development, so that "everyone can AI" and jointly build a large-model application ecology.

Baidu He Junjie: Plug-in ecology equips Wen Xin's words, so that the big model "integrates knowledge and action"

According to He Junjie, the "Spirit Matrix" will provide developers with three core capabilities: production empowerment, distribution and commercial symbiosis. In terms of production empowerment, the Lingjing Matrix platform provides low-cost platform access capabilities and productivity tools for all developers; In terms of distribution, it provides channels for traffic distribution within and outside Baidu, so that good plug-in developers can stand out; In terms of business symbiosis, ToC and ToB business and operation capabilities will be packaged to coexist with developers.

In the plug-in ecosystem, as long as you focus on doing a good job in plug-ins, developers do not need to spend too much energy on traffic and monetization. With a rich and diversified plug-in ecosystem, users can get more AI convenience and benefits from Baidu.

Baidu He Junjie: Plug-in ecology equips Wen Xin's words, so that the big model "integrates knowledge and action"

It is reported that after the "Spirit Matrix" opened the internal beta invitation on September 1 this year, the first batch of nearly 100 partners was quickly full. Among them, the China Judicial Big Data Research Institute settled in the first time and helped Baidu upgrade its industry assistant "Legal Intelligent Assistant". When users encounter small legal problems, such as the legal basis for tickets not allowing refunds, the large model can give the most correct legal and regulatory basis through the automatic scheduling of the legal intelligent assistant plug-in; Ctrip also released a demonstrative plug-in and helped Baidu launch a "travel intelligent assistant", which can quickly and intelligently recommend three different customized itineraries to meet users' travel demands in different demand segmented scenarios. As a result, Baidu has also become the first plug-in development platform in China to realize the automation of the whole process.

He Junjie said that in the future, plug-ins will be the standard configuration of large models, and it is also an opportunity for developers to share the dividends of large models with low thresholds. At this conference, Baidu announced that it will open tens of billions of traffic, tens of millions of computing power and 100 million yuan funds in the whole network scenario to support and encourage more partners to build a plug-in ecosystem.

Baidu Alliance has been comprehensively restructured to build a new AI ecosystem with ecological partners

Since the Baidu Vientiane Conference in May this year, the "reconstruction" of Baidu's mobile ecosystem has continued to deepen, in addition to launching a series of AI native applications, B-side ecosystems such as Baidu Alliance have also ushered in reconstruction.

He Junjie said: "This time, Baidu Alliance will broaden its boundaries through reconstruction, form a larger alliance with AI plug-in developers and AI native application developers, and explore the 'new continent' of the big model era." It is reported that Baidu Alliance also released the AI component store at the meeting, which is the landing of the plug-in ecosystem in Baidu Alliance, which will provide alliance partners with AI Native development support, supporting commercialization capabilities, and application training three services. Through one-stop access to the AI component store, alliance partners can achieve one-stop output from model to product development stage, and the overall link is more efficient.

This means that content-based native application developers can use the AI component store to call the AI generative capabilities of Wensheng Pictures, Tusheng Videos, and Video Dramas to develop "AI novel short dramas" and open the monetization of this new scenario. Plug-in developers can develop the capabilities they are good at, and through the AI component store, Baidu Alliance will distribute it to other developers who need it, and plug-in developers will get benefits. In the new ecosystem built by AI component stores, everyone can enhance their original capabilities or choose new roles, expand business boundaries, and jointly open a new AI ecosystem.

Baidu Alliance also launched the "AI Step-by-AI Plan" to provide three major benefits: AI training, AI capability output and special incentives, to help alliance partners quickly familiarize themselves with and start alliance ecological cooperation and create new growth.

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