Liu Genghong's family bucket gymnastics, sports baby walking, parent-child fitness competition... Family sports have entered thousands of households, and many enterprises and brands are also calling for sports and promoting health on the road to continue to practice, among which the "China Wine Healthy Run China" large-scale public welfare run activity Family fun run has attracted public attention, which transmits the concept of healthy life through family running, bringing a happy health journey to more families.
From "Liu Genghong" to "Sports Baby Walking" Family sports are all the rage
"The fat oil on the waist clicks off, the mermaid line vest line I want!" As a "celebrity" who triggered a national fitness boom, Liu Genghong has more than 100 million fans, and he leads tens of millions of people to dance with his wife Wang Wanfei in the online live broadcast room every week, making the concept of "family sports" more familiar to more people.
In the live broadcast room, the interaction between Liu Genghong and Wang Wanfei was full of joy and encouragement. After giving birth to a child, Wang Wanfei's figure was deformed and she once gave up on herself, but Liu Genghong has always encouraged his wife to exercise to restore her health and self-confidence, and he also encouraged more families to exercise together. In his opinion, parents should lead by example and set a healthy example for their children, and every family member can change for love and a better life.
In addition to indoor sports, more and more families have begun to go outdoors, and "sports walking" has become a new way for many families to relax and entertain. At the same time, the improvement of community fitness facilities, the completion of characteristic fitness parks, the popularization of Frisbee, camping, running and other sports-friendly to parents and children, as well as the implementation of the double reduction policy, have created a larger space for "the whole family to exercise together", and there have also been phenomena such as "cold cram school, hot sports field" and "full stadium on weekends" in the society.
According to survey data conducted by iiMedia Research in June 2023, parent-child sports have become one of the main parent-child activities that Chinese parents and children have participated in. Among them, the post-90s generation has become the main force of a new generation of parent-child consumption, and they have a strong willingness to carry out high-quality companionship of "immersive sports walking", and like to play and learn with children.
Instead of participating in countless cram schools for higher scores, it is better to take the baby to a rock climbing and skiing trip to cultivate children's psychological quality and stress resistance; On weekends, a family nestles on the sofa and plays with mobile phones, it is better to go to the sports field to have a happy frisbee game and secrete dopamine to sweep away the pressure; Revenge consumption in the shopping mall walking and recreation area, it is better to cultivate sports hobbies together as a family, and the parent-child relationship is closer... Behind the popularity of family sports, it reflects the new understanding of parent-child relationship and the strong yearning for a better and healthy life of the new generation of parents.
Family Fun Run: Expanding the new paradigm of family sports
In many family sports, running has the natural advantages of "novice-friendly" and "low consumption", providing more emotional value in addition to sports value.
If the adult marathon is to hone people's physiology and psychology, then the meaning of family-based running is more about companionship and fun. This form of running together that focuses on the companionship of family members has become a new paradigm of family sports, providing opportunities for families to communicate and enhance their emotions, and also making full warmth a "key word". During the running process, children inevitably stumble, parents use loving support and companionship, encourage children to run the whole distance, which not only allows children to exercise physical and mental health, but also enhances the awareness of the concept of happy family.
For example, the family fun run in the recent large-scale public welfare run of "China Wine Healthy Run China" called on more families to live a healthy lifestyle in the form of family sports. In the strong competition environment of running circle comparing pace, running volume, and obsessed with PB, runners who have fun running at home slow down, jog freely with their families, and enjoy the fun of exercise in a relaxed running atmosphere. Outside of the track, fun and fun game interaction will be full of fun.
Mr. Wang brought his lover and son to participate in this family fun run. Mr. Wang said that running alone brings the joy of being alone, but the joy of running together as a family is doubled! The family fun run was crowded and lively, and he felt everyone's enthusiasm for pursuing a healthy life. "Family fun running not only strengthens our physique, but also allows us to release stress from heavy work, feel the happiness brought by dopamine secretion, and enhance the emotional communication of the whole family."
Mr. Wang was impressed that in this event, as a long-established brand in China, Jinjiu still burst out full of vitality and vitality in the turn of the years, and its value concept of healthy exercise and healthy life meets the needs of the current family, "This is not only a good opportunity to exercise, but also an inner baptism, which makes me get closer and closer to Jinjiu." ”
At the event site, Jinjiu also set up many interactive games related to health and wellness, including "Jinchai Nine Flavors", "Work Together", "Vigorously Select Its Materials", etc., interspersing the health connotation and concept of Jinjiu in the game, and many participants said that this way was entertaining and impressive.
After participating in the on-site activities, Ms. Li said that this time she brought her children to participate in the family fun run, she and her children said goodbye to mobile phones and tablets, fully enjoyed the fun of outdoor sports, and the family relationship was more harmonious. Children not only gain physical growth, but also increase their health knowledge. In the joyful and relaxed atmosphere of the scene, everyone was very active and actively participated in the game, and the children's performance was no less. "Parents can learn about sports, health preservation and other knowledge in an immersive atmosphere with their children, and experience the fun of happy wellness."
Use a relaxed and lively form of exercise to activate the body full of positive energy; Work with the whole family to build a healthy and healthy body with invigorating exercise; Enjoy the rhythm of life while running and work hard for a healthy life. The "China Vigorous Wine Healthy Run China" activity is not only an individual and family running activity, but also a public welfare activity with long-term significance, and a new journey for Vigorous Wine to serve the healthy life of the public.
Deliver a healthy and "energetic" lifestyle through family sports
Staying healthy is the best way to express your love for your family. Everyone is the first person responsible for the health of the family, and more and more people are realizing that physical health and family company are the most important thing. Through family fun running, parents subtly, teach each other, implant a "sports complex" in the hearts of children, and grow up with their children, which is not only beneficial to the body, but also a very valuable spiritual wealth, a positive and enterprising attitude to life - creating a better life with a healthy body.
This attitude to life is perfectly in line with the quality of life of "healthy, energetic and enterprising" that Jinjiu has been committed to pursuing, and advocates a healthy, "energetic" and positive life.
As an advocate, leader and transmitter of a healthy lifestyle, for 70 years, Jinjiu has always maintained its insistence on innovation, health watch, consumer concern and social responsibility.
In addition to holding a series of activities to provide sports opportunities for families, Jinjiu also implanted the love for consumers into the brand genes, and proposed a new corporate brand strategic positioning - "innovative herbal technology to create a healthy life", which means that Jinjiu will not only adhere to the inheritance and continuation of health, technology and quality, but also explore a new height of human healthy life.
A series of familiar advertising slogans such as "Although strong wine is good, don't be greedy for a glass" and "drink less for health" are full of strong wine's humanistic care for consumers, reflecting the green consumption concept of "drinking healthy wine and healthy drinking" and the core values of "righteous, responsible and sustainable", and vividly interpreting the wisdom, self-confidence and strength of the Chinese nation in the long river of history.
The liquor is still on the way. It is following the path of specialization that takes human health as the foundation of its life, running with determination and shining brightly. "Tree a century-old brand, be a century-old enterprise." This goal has become the most basic, deepest and most enduring spiritual strength and inexhaustible driving force to promote the development of strong wine.
epilogue
The joy of sports, the power of perseverance, the happiness of companionship... More and more families are crossing the scenery in sports and running, and it has also become a landscape; Feel the companionship while running, and also discover growth.
Keep running, love it endlessly! This is not only a call and appeal for every family, but also the strongest voice of China Jinjiu to accompany more families to a better and healthier future. Based on healthy running, Jinjiu will lead the new trend of healthy life for families, promote the high-quality development of national fitness, and help the construction of "Healthy China" to a new level.