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Late at night, the warmth of takeaway
The wind is cold, the night is deep, the neon lights of the city are twinkling in the dark night, and life in the streets and alleys sways between sleeping and waking up. It was an ordinary night, however, at this inadvertent moment, an idea was born, and an idea to change the landscape of the food delivery industry germinated in the hearts of a group of young people.
The original intention of starting a business
Once, a young man named Zhang Xuhao stepped into the gate of Shanghai Jiao Tong University, and his heart was full of expectations for the future. However, the trivial matters of life gradually became his troubles, especially the problem of dining at night. Although his family is wealthy, he is not willing to lose his independence because of this, and this challenging idea has become his goal.
Youth who are not willing to be mediocre
Zhang Xuhao's upbringing environment destined him to be different. Nurtured by a business family, his sensitivity to the market and his insight into business opportunities are constantly cultivated.
His family has achieved remarkable achievements in their respective fields, but this does not make him satisfied with the label of "rich second generation". He believes that opportunity is always reserved for those who are prepared, and he strives to be the "prepared" person.
The hardships of starting a startup
Time flies, and in 2009, Zhang Xuhao and a group of like-minded roommates established the name "Ele.me", which means that everyone can call takeout when hungry. With full enthusiasm and perseverance, they turned this idea into a reality step by step.
The eclectic delivery method also made this platform spread rapidly among college students, and Ele.me gradually emerged.
Innovation
However, the challenges never stop. The scarcity of delivery workers on rainy days made Zhang Xuhao think. They tried to partner with nearby restaurants to book delivery in advance, but the results were not ideal. Until one time, roommate Kang Jia suggested "pay twice as much", and the delivery staff responded. This inspired Zhang Xuhao, who began to envision a more complete food delivery platform that could meet people's needs at any time.
From challenge to opportunity
Ele.me gradually emerged, but competition followed. The emergence of Meituan has made the market competition more and more fierce, and Zhang Xuhao feels the coming crisis. However, instead of reacting reactively, he adopted a proactive strategy to further expand Ele.me's market share and consolidate its leading position by expanding its partners.
In times of strife, the road to a turning point
However, the situation has changed dramatically in just a few years. The merger of Meituan and Tencent became a major challenge for Ele.me's development, forcing Zhang Xuhao to quickly seek a partner.
In this context, Alibaba became the best choice, Ele.me was acquired by Alibaba, and Zhang Xuhao also made a major decision to achieve the new development of his business.
Business legend
Selling his own Ele.me, Zhang Xuhao officially ended his journey with it. Despite his mixed emotions, he did not regret his choice. With this decision, he gained enough capital to devote himself to the field of sports and education to continue pursuing his ambitions. His life is both a business legend and a story of relentless pursuit, showing us that opportunities are reserved only for those who are prepared, and that courage and determination are equally indispensable.
Summary:
Great undertakings often contain wisdom and courage. Zhang Xuhao used his young shoulders to shoulder one challenge after another and create one miracle after another. His story tells us that no matter what circumstances we face, as long as we have faith and keep pursuing, we can set off our own storms in the business sea. Under his insistence, the takeaway platform has changed from a prototype to a giant, bringing convenience to people and interpreting the true meaning of entrepreneurship.
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