With the development of the craft brewing industry in full swing, people like to rush in, and doing craft brewing agents has become a hot thing in recent years. In every industry there are people who make money and people who lose money. All those who make money are nothing more than stepping on the rhythm and finding the doorway. Even being a beer agent has some pitfalls to circumvent. FENDI CLUB gives a guide to avoiding pits if you want to be a craft brewing agent.
1. Analyze the market. In any case, the market is constantly changing and developing. Beer agents are different from craft beer agents, and regular beer is aimed at ordinary consumers. Consumers of craft beer are young people who have high requirements for quality of life. Therefore, learning to analyze the market to find the target consumer group is the first step to the success of being a craft brewing agent. The FENDI CLUB brand concept is mainly young, fashionable and free, so it is more in line with market demand and has taken the lead in branding.
2. Choose the right brand. There are a variety of beer brands, and the characteristics of an excellent agent must be to shop around, depending on whether the brand has a complete range of categories, excellent quality, stable supply, market strategy and training support are mature.
In the FENDI CLUB category, there are both German wheat beer, Belgian wheat beer, and fruity craft beer, and it belongs to a sub-category of Yuncang Winery, with a strong supply chain and online and offline promotion and marketing platforms, which is a mature and stable brand.
3. Publicity and promotion. Conduct planning activities and brand promotion for specific groups of people in craft beer, and do a good job of attracting traffic and fixing customers. Online takeaway platforms and offline taverns should expand customer marketing at the same time. FENDI CLUB adopts celebrity endorsements, and each David sees advertising, saving many agents the cost and energy of their own publicity, which has become the reason for many agents to choose.
4. Crossover mashups. Now is an era of borderless competition, and unrelated brands can spark and mix and match to new heights. Craft beer is no exception. Distributors who have their own main business can achieve second profitable growth in craft beer. With the advantages you already have, it will be safer to expand craft brewing agents and make craft brewing the best "supplement".
5. Operate with heart. Whether you represent a well-known brand or a small brand, you must carefully manage what you love in order to make achievements. What can continue to develop is never a taste, but a profession. Cost performance, compared to service, details, quality. Doing something with your heart often leads to success.