After Manchester United signed striker Hoylund for £72 million this summer, the club's official shop was unable to sell the shirt with his name for a month because the Red Devils did not have the Danish letter "Ø" printed on it! The fans lashed out, which showed the club's amateurism and incompetence.
The O, with diagonal strokes, is a unique vowel letter used in Danish, Norwegian, and Faroese and is short for oe ligature.
Hoilund, who joined United from Atalanta in early August, missed three Premier League games due to a potential back stress fracture. The club did not release his shirt number until the game against Arsenal that he was confirmed to wear the number 11 shirt.
However, until last Friday, fans who wanted to buy the Hoilund jersey were still told that the printing was not yet available and would not be available until Wednesday. While some may dismiss the issue as irrelevant, one Manchester United fan said it showed club officials were unable to do the most basic things well, something unacceptable as a world-class giant.
One fan said it was United's incompetence that prevented him from getting a shirt with Hoylund's name on the back as a birthday present for a relative. In this regard, Manchester United officials explained that in fact, the letter arrived on Thursday, and now Hoylund's jersey can be sold normally.
Buying a bespoke Hoilund shirt at the official club store at Manchester United certainly doesn't come cheap, with a fan version selling for £95 and a player version for £125.
At the same time, the British media revealed that because the club acquisition continued to make no progress, Manchester United not only plummeted in share price, shrinking its market value by £600 million to 3.3 billion, but also exceeded the £1 billion mark for the first time.
According to the Daily Mail, Manchester United's total debt has now reached a record £1.005 billion. The third quarter results showed an increase of £31 million in the club's outstanding monies.
This is the result of a combination of debt, loans and unpaid transfer fees. Of that amount, United also owe other clubs £279.8 million, a figure that could rise as this does not include this summer's signings.
Of course, there is some good news for Manchester United, as annual revenue is expected to rise to an all-time high of £630 million to £640 million. Manchester United recently signed a new £900 million sponsorship deal with Adidas. In addition, Manchester United's loans fell from £206.2 million to £203.7 million and principal debt decreased by £14.2 million due to changes in the exchange rate between the US dollar and the pound.