Organize 丨 Zhai Gengzhang
【Ebang Original】WeChat public account comment area supports jumping; Douyin denies "giving up takeaway"; Large models should be tested by Taobao Ask.
It's time to review the week's e-commerce events with Bang Xiaobai! This has happened in the retail e-commerce space over the past week.
# Platform actions #
1 Xiaohongshu launched the social function of finding a partner
A few days ago, Xiaohongshu launched a social function called Find a Partner on the APP. According to reports, users can find users with the same interests online and carry out photo activities together. According to the experience, finding a partner is currently divided into two ways: finding a single partner and building a group to find a partner. (Next Business)
2 Meituan Wine Hotel's official account has enabled digital live streaming on a large scale
Since Meituan launched a fixed live broadcast entrance on the homepage of the APP in mid-July, Meituan's local wine hotel accounts have recently begun to broadcast live in batches in the live broadcast room. Ebang Power found that local wine and tourism accounts including "Live and Play to Beijing", "Live and Play to Zhuhai", "Live and Play to Sanya", "Live and Play to Xiamen" and other local wine and tourism accounts have all started live broadcasts simultaneously. From the perspective of traffic acquisition, the entrance to the above-mentioned live broadcast room is placed in "Meituan Live", and the traffic comes from all over the country. According to the incomplete statistics of Ebang Power, at least dozens of local accounts have started broadcasting.
3 WeChat will launch a full range of consumer credit products "WeChat Installment"
WeChat will launch a new consumer credit product called "WeChat Installment", which is currently in a small-scale gray testing stage, but the official launch time is uncertain. From the perspective of WeChat installment product functions, WeChat installment is positioned as a consumer installment product, relying on the WeChat Pay scene to provide more consumption installment choices for WeChat users when consuming. It is worth mentioning that WeChat currently has "WeChat Payment" this self-operated consumer financial product, the main interest-free period, daily billing, is also in the testing stage, but many users have obtained test qualifications. Considering that both products are currently in the testing stage and have overlapping functions to a certain extent, the possibility of subsequent integration into the same service or differentiation of functions is not excluded. (Laser Finance)
4 Douyin denies "abandoning takeaway": Group buying delivery has been fully launched in 6 cities including Beijing, Shanghai and Chengdu
In response to media reports that "Douyin gave up takeaway", the relevant person in charge of Douyin Life Service said that the information was not true, and the Douyin group purchase delivery business was developing normally. The person in charge said that on the basis of the pilot in the previous three cities, Douyin's group buying and distribution business has been fully launched in Beijing, Shanghai, Chengdu, Guangzhou, Changsha and Linyi in July, and the regional agency model has been introduced, and the second batch of cities will also be expanded in September. (CaiLian News)
5 Taobao internal testing large model AI application "Taobao Qibao"
On September 8, the large-model AI application "Taobao Mobvoi" is undergoing internal testing. It is understood that Taobao Moba is a large-model native AI application, as an AI assistant for consumers, it can understand the needs of consumers across categories and fields, and can also realize the needs and scenarios of information search and creative content generation in addition to life consumption.
At present, the app can submit a closed beta application by searching for "Taobao Mobvoi" on the Taobao App, or participate in the test through the invitation code. The official has not disclosed the time when the application will be fully launched.
6 Pinduoduo Autumn Hot Sale Promotion Launched
On September 4, Pinduoduo officially launched the autumn hot sale promotion, and merchants who have signed up to participate in the autumn new sale from August 23 to August 27 and the school season promotion from August 27 to September 4 can switch to the autumn hot sale promotion without repeated registration.
7 Alimama: This year's Double 11 hand Taokai screen will support one-click additional purchase and one-click coupon collection for the first time
On September 7, at the 2023 Alimama M Summit held yesterday, Jiang Tai, general manager of Alimama All-media Operation Center of Taotian Group, pointed out that since the beginning of this year, the transaction amount brought by the brand through Alimama marketing promotion has increased by 11% year-on-year, the amount of new customers purchased by the brand has increased by 19% year-on-year, and the transaction volume of super items in the first half of this year has increased by 30% month-on-month.
8 Station B launches the supernova program
On September 7, on the basis of completing the organizational structure adjustment and infrastructure construction, Station B announced a new UP main cargo incubation plan - supernova plan. The plan will provide a series of support plans for UP owners who are interested in trying to bring goods, this plan is mainly for UP owners who have never had live streaming goods on station B, or UP owners who have had live streaming but are still in the exploration period, the platform will include product selection guidance, quality commodity pool, traffic support, 1-to-1 customer service, after-sales service and other services. （36Kr）
9 The comment area of WeChat public account supports jumping
A few days ago, the function of the WeChat official account comment area was updated, supporting switching the identity of the video account, the official account or anonymous identity to comment, and jumping to the account homepage, further opening up the WeChat ecology.
# Business changes #
1 Alimama released two new AI products: "Wanxiangtai Unbounded Edition" and "Alimama Bailing"
On September 6, Alimama released two new AI products, the one-stop brand management platform "Alimama Bailing" and the one-stop marketing delivery system "Wanxiangtai Unbounded Edition", at the 2023 M Summit, creating a growth "dual engine" for merchants that integrates business products and efficiency. In addition, Alimama also released a new business pattern of Taoji merchants, welcoming new business opportunities of "Taoji three centers (store, live broadcast, content) increment, and frequent outbreaks throughout the year".
2 The Tencent Hybrid Model was officially unveiled
On September 8, the Tencent Hybrid Model was officially unveiled at the 2023 Tencent Global Digital Ecosystem Conference and announced that it would be opened to the public through Tencent Cloud. The hybrid big model is a general-purpose big language model developed by Tencent all over the chain, which has strong Chinese creation capabilities, logical reasoning capabilities in complex contexts, and reliable task execution capabilities. At present, Tencent has tested more than 50 of its own products and business access hybrid models.
This week, Tencent's WeChat has just launched the "Tencent Mixed Element Assistant" mini program, Tencent's Mixed Element Large Model Multimodal Dialogue Bot product, which can answer various questions and handle a variety of tasks, and is currently only open to invited users. （36kr）
3 Xiaohongshu's e-commerce platform "Little Oasis" will cease operations on October 1
A few days ago, Xiaohongshu's e-commerce platform "Little Oasis" released a farewell letter from users, saying that due to business adjustments, after serious consideration, Xiao Oasis will stop operating on October 1, 2023, the sale of goods will stop, and the small oasis will be officially closed on October 31, 2023. In response to the reasons for the suspension of operations, according to the farewell letter from the "Little Oasis" user, "Little Oasis" had been deeply engaged in sports scenes such as camping, land rushing, skiing, cycling, and hiking, but in the process of business exploration and development, it failed to achieve the expected goal of maximizing everyone's outdoor needs, so it finally decided to shut down. For the follow-up after-sales, Xiaohongshu said that consumers can contact customer service through the historical orders of the small oasis channel product page. After the store is officially closed, consumers can still apply for after-sales feedback processing through the order page, and the company will always protect their shopping rights. (Daily Economic News)
4 AutoNavi World Map was officially launched, and Beidou system was used to provide overseas route planning and navigation services
A few days ago, at the departure ceremony of the international section of the "Belt and Road Global Tour", AutoNavi announced the official launch of its "World Map" product: the global positioning capability of the BeiDou Navigation Satellite System (hereinafter referred to as the "BeiDou System") is applied to realize overseas route planning and navigation services; It can also be based on the itinerary positioning record to illuminate the countries and cities that users pass along the way.
5 Tmall Supermarket and Cainiao announced the opening of 6 more cities in half a day
On September 5, Tmall Supermarket and Cainiao announced that it will open 6 more cities in half a day, including Nanjing, Wuhan, Changsha, Tianjin, Nanchang and Jinhua. At present, the number of Kaesong cities in the country has reached 14, and the Kaesong plan will be further accelerated within this year.
Ying Xinda, the person in charge of the half-day delivery project of Tmall Supermarket, said that the improvement of fulfillment ability has a significant pulling effect on the number of orders, the number of users, and the frequency of purchases, "In the eight cities that have achieved half-day delivery, Tmall Supermarket user satisfaction has hit a new high in the past two years. "In order to allow more consumers to enjoy half-day delivery, Tmall Supermarket and Cainiao are also accelerating the opening of the city, and the pace of opening the city exceeds expectations.
6 Shanghai Aisen cooperates with Hema to prepare dishes
In May this year, Freshippo reached a cooperation with Shanghai Aisen Meat Food Co., Ltd. and successively launched a series of fresh prepared vegetable products with pork loin and pork liver as the main materials. Within 3 months of its launch, the monthly sales of the "Pig Launch" series of prepared dishes increased by 20% month-on-month.
At the same time this year, Hema reached strategic cooperation with more than 10 agricultural enterprises, central kitchens and universities to establish an ecological alliance of "production-learning-research-marketing" integrated prefabricated vegetable industry, which will take "delicious" as the core and develop more prefabricated vegetable products that meet the current consumer demand around "fresh, novel and new scenes", and in order to strengthen the advantages of fresh prepared dishes, Hema continues to strengthen the construction of fresh food supply chain, and Hema has built more than 300 "ultra-short" supply chains like Shanghai Aisen around the city where the store is located.
7 Hema has reached strategic cooperation with 17 top fruit giants
Recently, Freshippo reached strategic cooperation with 17 top fruit giants. Garces Fruit, Chile's largest cherry planting and export company, Niran International Company, China's largest durian distributor, Sunkist, the world's largest fruit and vegetable cooperative, Chilean Fruit Exporters Association, Northwest Cherry Growers Association, and China Eastern Logistics Fresh Port signed in-depth cooperation agreements with Freshippo. (Lianshang.com)
8 Douyin green peach renamed Douyin selection
A few days ago, Douyin's mid-length video app Qingtao changed its name to Douyin Selection. It is reported that Qingpeach is an interest knowledge video platform belonging to young people, and the medium and long video association version officially produced by Douyin, but in the latest 2.0.0 version update, it has been officially renamed Douyin Select, and the icon has also been replaced with Douyin official logo + selected lower corner logo. (Next Business)
9 TikTok: Posting specific content requires active identification
On September 8, Douyin added an announcement that "posting specific content requires active identification", saying that for specific information, sufficient explanations should be provided in the form of "content identification". Content identification is added to provide additional information to the content and reduce the cost of understanding for users. In order to standardize the use of content identification, provide users with comprehensive and effective information supplements, and create a good community environment, Douyin has formulated the "Specifications for the Use of Content Identification" in accordance with relevant laws, regulations and platform rules such as the Provisions on the Management of Internet User Account Information and the Douyin Community Self-Discipline Convention. The above specifications have been implemented since September 8, 2023.
10 Taobao opens exclusive traffic pool for new merchants and new products and provides shipping subsidies
On September 8, Taobao's "Million New Business Star Making Program" upgraded 9 major rights, in addition to 0 deposit to open a store, 2,000 yuan traffic promotion subsidy, more than 20 business tools free use and other rights, Taobao also increased the support measures for new merchants, opened up a cold-start exclusive traffic pool for new merchants and new products, and provided 600 yuan Cainiao logistics delivery subsidies. （36Kr）
11 Weimob officially accesses Douyin group buying
On September 8, Weimob's smart retail and micro-mall solutions were officially connected to Douyin group buying. After the cooperation is implemented, Weimob can realize information association based on the connection with the Douyin visitor platform, and the group purchase coupons created on Weimob can be displayed on the Douyin mini program for consumers to purchase and receive coupons and verify them in stores. After Weimob connects to Douyin group buying, it will focus on empowering merchants in the retail, bakery, and catering industries. It is understood that there are already head food companies as the first batch of test merchants to access this function.
12 Kuaishou released the Novel Mini Program Support Program
On September 8, Kuaishou Business Ecology Open Platform Salon Short Story Industry was held in Beijing, with the theme of "Open and Win-Win, Release New Opportunities", relevant responsible persons of Kuaishou Business Ecology Center and industry ecological partners attended the salon, focusing on the development of Kuaishou short story industry, jointly exploring the growth path of the industry, and empowering short stories to take root and grow in the Kuaishou ecosystem. At the salon, Kuaishou released the novel mini program support plan, announcing that it will take out 160 million traffic to support short stories in the next six months, with lower rates and stronger incentives, to promote the further explosive growth of the short story industry. (E-commerce News)
13 Taobao Live launches "Content Inspiration Center"
On September 8, Taobao Live announced that in order to help anchors and potential creators better grasp the creative direction of content-based live streaming on the platform, the platform launched the "Content Inspiration Center", which has been opened to all content-based live streaming accounts on the platform, and anchors can view it on the homepage of the "Taobao Anchor App". The "Content Inspiration Center" includes four modules: popular activities, inspiration ideas, anchor weather vanes, and live broadcast small classes.
14 JD Daojia released Hongtu system to launch the "Double 10 billion brand plan"
On September 8, JD Home held the "JD Home Brand Cooperation Strategy Sharing Meeting". At the meeting, JD Daojia officially launched the "Double Ten Billion Brand Plan" for brand owners, announcing that it will help more than 10 brands with sales of more than 1 billion yuan in 2024 and create a brand benchmark with sales of more than 10 billion. In addition, JD Daojia officially released the "Hongtu System", which is the first LBS grid operation tool in the instant retail industry that integrates business diagnosis, opportunity insight, strategy output, and solution landing functions for brand owners. （36Kr）
15 Jingmai POP merchant order outbound function upgraded online
On September 7, Jingmai Merchant Center announced that in order to improve the efficiency and experience of merchants' order delivery, the POP order outbound page/batch outbound page will be upgraded, and the volume will be gradually cut from September 4, and it is expected to be fully covered on September 20.
16 Trial operation of the new version of "Health Points" on Douyin Live
On September 8, Douyin Live launched Health Score, which measures the health of live streaming behavior through health scores, and adopts ladder management measures for anchor accounts according to different scores, advocating anchors, especially high-popularity anchors, to play a positive guiding role and carry out hierarchical and categorical management of live broadcast accounts. Before the official effect, the new version of Health Score will be run in a trial operation state for a period of time; The trial operation will start on September 7, 2023, covering all content anchors by the end of October, and the official launch time and method of the new version of the health sub-platform will be notified separately, and it is expected to be completed before the end of the year.
17 JD Alliance supports Zhihu creators Cash incentives are given according to the amount of goods
On September 6, Ebang learned that a few days ago, Jingdong Alliance launched exclusive incentive policies for creators of Zhihu Good Things in September, all of which are cash incentives, ranging from 2,000 yuan to 40,000 yuan. Among them, Zhihu Good Things creators need to register to have the opportunity to receive incentive support, and the registration period lasts until 12:00 noon on September 10.
18 Taobao adjusts the entry requirements for sellers
On September 6, in order to ensure the healthy development of the "Taobao Foodie" market and improve the shopping experience of Taobao consumers, Taobao will change the "Taobao Foodie" Market Management Specification and adjust the entry requirements for sellers. Main changes: Delete the requirement that "store quality is graded to S, A, B, C"; The requirement of "Taobao Merchant Growth Level" was revised to Lv.1 and above, and the requirement for illegal sales of counterfeit goods was revised to "no penalty record for selling counterfeit goods in the past 365 days". These Rules were published on September 5, 2023 and will take effect on September 12, 2023.
19 Kuaishou issued the Code for the Management of Brand Discount Business, which came into effect on September 11, 2023
On September 6, Kuaishou released the "Brand Discount Business Management Specification" to standardize the "brand discount" related business and improve the shopping experience of users on the platform. The rules were published on September 4, 2023 and came into effect on September 11, 2023. The brand discount business is standardized from three aspects: store name/account name naming convention, brand discount merchant operation specification, and brand discount business adjustment impact.
20 Alipay Releases 3 Major Creation Incentive Programs to vigorously support original and high-quality content
On September 5, Alipay released three cash incentive plans to encourage high-quality creators to settle in and vigorously support original high-quality content. Including "Alipay Creation· MCN Invitation Program" and "Alipay Creation Talent Invitation Program", as well as "Alipay Creation and Sharing Program" that provides cash incentives based on the effective number of short videos.
21 Douyin Life Service opens regional service provider business
On September 5, the Douyin Life Service Regional Service Provider Business Kick-off Conference was recently held in Beijing, which also indicated that Douyin Life Service will open a new chapter in the operation of "merchant + service provider" and upgrade to a new model of "one city, one policy" city characteristic marketing. Douyin said that after the meeting, the regional service chamber will receive more support, and the platform will successively promote the marketing model of "commercial service cooperation" to hundreds of cities across the country, and create a number of life service cities integrated into the new format through the operation mode of "one city, one policy".
22 Kuaishou E-commerce Introduces "0 Yuan Second Store" Policy New merchants are free of deposit for 90 days
A few days ago, Kuaishou E-commerce launched the "0 yuan second store opening" policy for new merchants to settle in, according to the policy, new merchants cancel the deposit within 90 days, quickly review the settlement within 4 hours, and complete the store opening in 1 hour at the earliest. Further reduce the entry threshold of merchants and reduce the cost burden of merchants, and during the trial operation, merchants' income can also be transferred into deposits to prepare for subsequent operations.
# Brand message #
1 Anta Amer Sports listed
A few days ago, it was reported that Amer Sports, a subsidiary of Anta, plans to go public early next year to seek a valuation of $10 billion, in which Anta Group said that it "does not comment on market rumors." (CaiLian News)
2 Jia Lan Group was listed on the Hong Kong stock market
According to market sources, cosmetics manufacturer JALA is reportedly considering listing in Hong Kong, China, as early as 2024, raising no more than $500 million. (Sina Finance)
3 Banu Group: The mutton rolls in the Chaodao store did contain duck meat, canceled the independent purchasing right of Chaodao and compensated customers 8.354 million yuan
On September 4, blogger "Monkey Big Wrist" posted a series of videos on social platforms, saying that the "Chaodao Self-selected Hot Pot" Beijing Hopson Hui store sold "fake mutton". "Monkey Big Wrist" said that it spent 98 yuan to buy 6 boxes of meat ingredients at the store, of which 4 boxes of high-calcium lamb rolls were detected by the testing agency as duck ingredients.
On September 5, Chaodao released a relevant explanation on its official WeChat public account, saying that it was actively cooperating with the market supervision department to investigate, and the mutton dish was temporarily removed from the shelves until the results came out.
On September 6, Banu also issued a statement on its official WeChat public account, saying that Banu Group has unshirkable responsibility for supervision and management of Chaodao, "The situation reported by this blogger makes us also realize that there may be some problems with our supervision of Chaodao." If the final result is true, the Banu Group will absolutely pursue it to the end and will not tolerate it. ”
On September 7, Banu Group issued an announcement on Weibo saying that recently, Banu noticed the public opinion on the Internet about the "lamb roll ingredient problem" in the sub-brand Chaodao store, and asked the Chaodao team to take the initiative to send it for inspection, and the latest report results showed that the lamb roll did contain duck meat. Banu said that the Chaodao Hopson Hui, Fengke Wanda Plaza store, Longde Plaza store, and Shijingshan Wanda store will all be closed for rectification and comprehensive investigation from now on. Banu will pay RMB8.354 million to customers who have consumed lamb rolls at Chaodao stores, covering 13,451 lamb rolls sold since the opening of Chaodao Hopson Hui store on January 15, 2023, involving a total of 8,354 tables. From September 8, customers who have consumed the product can collect 1,000 yuan in cash compensation from Chaodao Hopson Hui Store from 10:30 to 22:00 based on their payment records. In addition, the Banu Group abolished the independent procurement right of Chaodao, and the Banu Group was solely responsible for future procurement. Banu Group decided to leave the general manager of the Chaodao brand, the person in charge of product research and development of Chaodao and the person in charge of operation of Chaodao without pay, and took up the post after re-studying, competing and evaluating. During the period of store closure, the salaries and benefits of front-line staff in the 4 stores of Chaodao will be paid as usual.
4 Xiaomi Motors has been in trial production for almost a month, producing about 50 prototypes per week
According to people familiar with the matter, Xiaomi cars are now in the trial production stage, and this work has been carried out for less than a month. At present, Xiaomi produces about 50 prototype cars per week, and there are few night workers. People familiar with the matter said, "Xiaomi Automobile has obtained the approval of the Ministry of Industry and Information Technology in the past two months, and it can be approved at the end of the year at the latest, and the approval can immediately increase the full horsepower of the whole line of mass production of Xiaomi Auto." At present, Xiaomi Auto Yizhuang Factory is recruiting workshop workers on a large scale, with a recruitment scale of about 100 people, an average salary of 6,000 to 7,000 yuan, a daily working time of 8 hours, weekends off, and employment at any time. (Interface News)
5 The sales volume of sauce latte exceeded 5.42 million cups on the first day, and the sales of single products exceeded 100 million yuan on the first day
According to Luckin Coffee's official Weibo, the sales of sauce-fragrant lattes exceeded 5.42 million cups on the first day, and the sales of single products exceeded 100 million yuan on the first day.
6 Moutai denied that it would launch Moutai chili sauce, but Moutai Wine Heart Chocolate would be available
After the fire of "sauce latte", it was rumored on the Internet that Moutai developed Moutai chili sauce and will be launched soon. In this regard, many Moutai company people denied it. "Based on official information, no relevant news has been released, just no." A Moutai company source said. However, it is understood that Moutai does have chili sauce products inside, and they have been available as early as 2019, but they are mainly used in employee canteens, and the raw materials for chili peppers are mainly from counterpart counties. It is also understood that Moutai will launch Moutai wine heart chocolate products in the future. (CaiLian News)
7 Shanghai Disneyland Zootopia Park will open by the end of the year
On the morning of September 5, Shanghai Disneyland held a creative launch event at Zootopia. At the press conference, I saw that the stage was also arranged in a full zootopia style, and the background wall was attached to Glacier Town, Sahara Square, Rainforest Area, and Zoocity Center. Shanghai Disney Resort President and General Manager Yijun Xue said the theme park will open by the end of this year. According to the on-site staff, the story line of the theme park is placed after Nick and Judy become police officers, and visitors can experience the "Zootopia Heat Tracking" project in Zootopia. It is worth mentioning that visitors in the project will experience the world's leading trackless riding system, which can seat about 10 passengers in one car. In addition, a "Reuters map" of the main road of Zootopia was also published at the scene. (The Paper)
8 73 years old, Japan's richest man, Masa Yanai, stepped down as president of Uniqlo
On September 1, Daisuke Tsukakoshi officially succeeded Yanai Masa as president of Uniqlo, the first change of president since UNIQLO's founding, and an important step taken by Fast Retailing to cultivate the next generation of leaders. Daisuke Tsukakoshi is considered one of Yanai's most trusted and valued cadres, responsible for UNIQLO's marketing, brand strategy, e-commerce and other businesses. Under his leadership, UNIQLO's overseas business continued to expand and grow, even achieving profitability in the insurmountable market of the United States. Fast Retailing explained the reason for the change of president, "We will accelerate the establishment of a new generation management team jointly established with managers in various countries and regions, and a group-integrated management system in which various departments cooperate with each other, and improve management quality." (Daily Economic News)
9 Nestlé announces the spin-off of its peanut allergy treatment business, Palforzia
Nestlé announced that it has spun off its peanut allergy treatment business, Palforzia, following a strategic review of the business. Nestlé said it had sold Palforzia to Stallergenes Greer, a biopharmaceutical company specializing in allergy diagnosis and treatment. (Interface News)
10 Baoli Food and Yum China's subsidiary intend to jointly increase the capital of Zhejiang Baoli
On September 8, Baoli Food announced that Huansheng Information Technology (Shanghai) Co., Ltd. (hereinafter referred to as "Huansheng Company") intends to increase its capital by 143 million yuan, Zhejiang Baoli Food Technology Co., Ltd. (hereinafter referred to as "Zhejiang Baoli"), a wholly-owned subsidiary of the company, and will directly hold 40% of the equity of Zhejiang Baoli after the capital increase.
According to the data, Huansheng is an indirect wholly-owned subsidiary of Yum China, which is the largest catering enterprise in China. By introducing external investors, Zhejiang Baoli can increase its own financial strength, better upgrade the automation level of production lines and build a digital production construction system. This capital increase and share increase will help the company enter the central kitchen business. (New Consumption Daily)
11 Nai Xue's tea is invested in Sharon Forrest Gump Fresh Meat Burger
Tianyan investigation shows that recently, Henan Mulanshan Catering Management Co., Ltd., an affiliate of Sharon Agan Fresh Meat Hamburger, has undergone industrial and commercial changes, and the shareholders have added Shenzhen Meiji Self-owned Power Investment Co., Ltd., a subsidiary of Naixue's tea, and the registered capital has increased from 10 million yuan to about 11.11 million yuan.
Henan Mulanshan Catering Management Co., Ltd. was established in September 2008, the legal representative is Shen Meng, the business scope includes catering services, food management, takeaway delivery services, brand management, etc. The equity panorama shows that the company is jointly held by Shen Meng and Zhengzhou Jiashunxin Management Consulting Co., Ltd. (New Consumption Daily)
12 Beauty brand Fomomy officially announced its closure
Recently, a domestic makeup brand called Fomomy suddenly announced its closure. Fuqi said that in the process of constantly trying to find new ways to survive, its debt has reached nearly 10 million, and it has to choose to stop.
Founded in 2018, Fomomy has launched the Mustang series and checkerboard series products that are influential in the market, and a number of items have ranked first in the sales list of Tmall and Douyin, and have also entered the live broadcast room of head anchors such as Li Jiaqi and Luo Wangyu. (New Consumption Daily)
13 Good shop invested in coffee brand "Coffee Connoisseur"
Tianyan investigation shows that a few days ago, Wuhan Leading Coffee Brand Management Co., Ltd., an affiliate of Wuhan's local coffee brand "Coffee Connoisseur", underwent industrial and commercial changes, adding Ningbo Guangyuan Juyi Investment Co., Ltd., a subsidiary of Liangpin Shop, as a shareholder, and the company's registered capital increased from 2.7174 million yuan to 3.3548 million yuan.
Wuhan Leading Coffee Brand Management Co., Ltd. was established in May 2022, the legal representative is Ding Liang, and its business scope includes Internet information services, catering services, food sales, brand management, etc.
14 Leisure snack brand Tongue completed a round of financing of nearly 100 million yuan
A few days ago, Tongue completed a series A financing of nearly 100 million yuan.
Tongue is a leisure snack brand, mainly engaged in light food meal replacement and healthy snacks, committed to product development, sales and brand operation in the field of family snack food. The company has three major brands: Tongue, Loulan Silk Road and Rough Time. (iBrandi)
15 Digital Intelligence Gravity, a home fitness equipment provider, completed tens of millions of RMB Series A financing
Recently, Digital Intelligence Gravity completed a series A financing of tens of millions of yuan, and the financing funds will be mainly used for the research and development of intelligent fitness technology and technological innovation of Digital Intelligence Gravity's products.
Digital Intelligence Gravity is a home intelligent fitness equipment provider, focusing on professional fitness hardware, software and content integration services, and is committed to providing fitness enthusiasts with home intelligent fitness equipment. The company's business integrates R&D, sales and service, and the IMBODY home smart fitness mirror developed has "1+N" mode multi-entity supporting equipment. (iBrandi)
16 Häagen-Dazs co-branded Shuijingfang launches Mid-Autumn Festival ice cream gift box
A few days ago, Häagen-Dazs announced that it has joined hands with Shuijingfang to jointly launch a joint Mid-Autumn Festival ice cream gift box. It is reported that the gift box contains three flavors of ice cream: macadamia nut flavor, strawberry flavor and classic milk flavor. The macadamia nut ice cream is infused with a mango flavor, the classic milk flavor uses a mango-flavored ice crust mixed with white wine, and the strawberry flavor is combined with wine and strawberry fruity notes. (Snack Generation)
17 Lele Tea launched the joint milk tea of the Haisi Museum
A few days ago, the joint milk tea of Lele Tea and Haisi Museum was officially launched. It is reported that this joint product adopts a new and upgraded tea base, and selects five selected tea bases from the East and West with pure milk, including Jasmine Bai Hao Milk Tea, Amber Ceylon Milk Tea, Fengqing Dian Red Milk Tea, Wuyi Tobacco Cavity Milk Tea, and Creamy Plum Milk Tea. （TOPBRAND）
18 DJI enters the field of E-Bike electric bicycles
Recently, DJI is shifting from its iconic drone category to focus on a new product line. The company is rumored to be secretly developing a high-end e-bike. It is reported that the company is currently silent about this product because it is still in the secret stage. The project was led by Alex Jio, a senior engineer who was previously in charge of DJI's backpack stabilizer. (Brand Ark)
19 Hailan Home's revenue in the first half of the year was 11.199 billion yuan, and the number of offline stores exceeded 6,000 for the first time
A few days ago, Hailan House released its 2023 semi-annual report. In the first half of the year, the company achieved operating income of 11.199 billion yuan, a year-on-year increase of 17.7%; The net profit attributable to the parent was 1.679 billion yuan, a year-on-year increase of 31.6%. In terms of offline channels, Hailan Home adjusted and optimized the location of commercial pedestrian street stores, and continuously increased the proportion of directly operated stores such as shopping malls and department stores, and as of the end of the reporting period, the number of offline stores of Hailan Home exceeded 6,000 for the first time. (Brand number reading)
20 GAP After GAP, Baozun E-commerce held hands with Hunter
Recently, Baozun E-commerce Co., Ltd. announced that it has established a strategic partnership with ABG Group, an American brand management company. It is reported that Baozun E-commerce will be responsible for operating the Hunter brand Greater China business of ABG Group, and Baozun will also establish a joint venture with ABG Group to acquire 51% of the intellectual property rights of the Hunter brand in Greater China and Southeast Asia from ABG Group. (Lianshang.com)
21 Genki Forest opens its first live house
It is reported that Yuanqi Forest has opened its first Live house store in Shanghai and plans to prepare a Beijing store, which is expected to open in the near future. According to Wang Fei, incubator of Yuanqi Forest Asset and CEO of LIVE, one of the original intentions of the brand to hold music festivals and live houses is to allow core users and products to have a better combination and experience. (IBrandi)
22 Garman apparel acquires Hush Puppies China IP assets for over $400 million
A few days ago, domestic high-end children's clothing Jaman apparel announced that it intends to acquire the IP assets of all categories of American brand Hush Puppies in China, with a total consideration of 58.8 million US dollars, or about 426 million yuan. According to the agreement, the subject of the transaction is the ownership of 155 related trademarks and 2 patents, 4 copyrights, 6 domain names and other IP in the Chinese market, such as the core trademarks of Hush Puppies and Hush Puppies. (Next Business)
23 New Dream Catering received $50 million in financing
New Dream Catering is a modern chain brand of snack catering, positioned as a public catering and community canteen, closely related to the lives of the people, providing customers with fresh, delicious, healthy and hygienic, high-quality and inexpensive home-cooked dishes. A few days ago, New Dream Catering completed a new round of financing of 50 million yuan, and the investor was Guozheng Capital.
24 Chayan Yueshi invested 520 million yuan to build a R&D and production base, and the raw material supply will cover 5,000+ stores
On September 7, the construction of the R&D and production base of Chayan Yueshi began, with a total investment of 520 million yuan, will make efforts in tea deep processing technology and other aspects, and is expected to be put into trial production in 2025. After full production, the production capacity will cover the supply of core technology raw materials in more than 5,000 stores.
It is understood that the R&D and production base of Chayanyue is invested and constructed by Hunan Chayue Cultural Industry Development Group Co., Ltd., with a planned land area of more than 100 mu, which is undertaken by China Construction Fifth Bureau. Chayan Yueshi will build a tea brewing automatic production line, an automatic tea product production line and its supporting and auxiliary production facilities, build an innovative R&D and production center for tea deep processing technology and tea finishing technology, and simultaneously introduce the research and development of coffee deep processing.
25 Tianzi unmanned vending store received 12 million angel round financing
News on September 4, Anhui Tianzi New Retail Co., Ltd.'s brand "Tianzi Unmanned Store" announced the completion of an angel round of financing of 12 million yuan, and the investor is Tianzi Supply Chain. According to public information, Anhui Tianzi New Retail Co., Ltd. has been committed to production, research and development, brand promotion, terminal market development, and online promotion and other services.
In addition to focusing on the unmanned vending market, the company combines the model of unmanned retail to expand more new consumption scenarios. Its brand "Tianzi Unmanned Vending Store" is a new retail vending machine independently designed and developed by Anhui Tianzi New Retail Co., Ltd. In terms of the use process, users can use mobile phones to scan the code and pay the corresponding amount to obtain daily necessities, and the main equipment currently cooperates with is Tianzi beverage retail machine and Tianzi adult store.
# Other #
1 Pilot new social insurance for takeaway riders in many places: pay according to the order, and the premium will be borne by the platform
A few days ago, Li Zhong, vice minister of the Ministry of Human Resources and Social Security, said that since the pilot of occupational injury protection for new employment forms of employees, 6.15 million people have been covered in seven provinces and cities since the pilot on July 1, 2022. The pilot platform includes seven enterprises, including Cao Cao, Meituan, Ele.me, Dada, Flashdelivery, Lalala, and Kuaigou Taxi, and groups such as ride-hailing drivers and takeaway riders in the pilot area can enjoy occupational injury protection. It is reported that occupational injury protection adopts single payment, and the premium is borne by the platform where the employee is located, which is free of charge for the employee. (China Youth Daily, Labor Daily)
2 The National Development and Reform Commission has established the Private Economic Development Bureau, with the goal of promoting the development and growth of the private economy
On the morning of September 4, the relevant person in charge of the National Development and Reform Commission said at the State Council press conference that recently, the Central Committee officially approved the establishment of the Private Economic Development Bureau within the National Development and Reform Commission, as a special working body to promote the development and growth of the private economy, strengthen the overall planning and coordination of policies in related fields, and promote the early landing of various major measures and achieve practical results. (CCTV News)
3 Ctrip Group: Q2 revenue of RMB11.2 billion, up 180% year-on-year
Recently, Trip.com Group announced its unaudited financial results for the second quarter ended June 30, 2023. According to the financial report, Ctrip's net operating income in the quarter was 11.2 billion yuan, a year-on-year increase of 180%, exceeding the 29% in the same period in 2019. The net profit was 650 million yuan, compared to 43 million yuan in the same period last year. During the Reporting Period, Ctrip's domestic hotel bookings increased by 170% year-on-year, an increase of more than 60% over the same period in 2019. Outbound hotel and air bookings recovered to more than 60% of pre-pandemic levels in 2019.
4 Dingtone Grocery Shopping: Achieved revenue of 4.84 billion yuan in the second quarter
A few days ago, Dingtone released its 2023 second quarter performance report. According to the financial report, Dingtone achieved revenue of 4.84 billion yuan in the second quarter; the net profit margin under the non-GAAP standard was 0.2%. In addition, the quarter achieved positive operating cash flow after excluding the full-year year-end bonus issued in Q2.
5 Sequoia China reduced its stake in Meituan by 26.35 million shares
According to the disclosure of rights and interests of the Hong Kong Stock Exchange, Sequoia China reduced its shareholding in Meituan shares from 2.32% to 1.86%, with an average trading price of 129 Hong Kong dollars, a total of 26.35 million shares, involving about 3.4 billion Hong Kong dollars.
Sequoia China is a long-term investor in Meituan, which has been invested for 17 years, and the reason for the reduction is to return the investment principal and profits to investors, not to look down on Meituan's fundamentals.