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Ten years later, TFBOYS can still bring some shocks to domestic entertainment.
Since the news of the 10th anniversary concert came out, until yesterday's concert was held as scheduled, all related winds and grass during the period have successively appeared on the hot search and occupied the headlines of major social platforms.
Some people feel that this is "the last fit before the dissolution" and feel sad about the ten years they have witnessed;
Some people hold the mentality of eating melons and run to the "battlefield" among fans;
More people are looking forward to and questioning at the same time, lamenting "Where will the next decade of the first group of domestic entertainment go?" ”
The topics have been read by billions of people
Even if it has been a long time since there has been a fit activity, anyone who has heard "follow my left hand and right hand in slow motion, right hand and left hand slow motion replay" is already about to expose their age;
However, as the founder of domestic cultivation idols, TFBOYS is still the "iron brand".
Many of the people who came to this concert have even been chasing stars for ten years.
Where does the charm of being able to have the love and trust of fans for ten years come from?
The concept of cultivating idols is mainly "starting from nothing".
Idols who take the cultivation route, unlike artists who debuted in the draft, generally do not look too stunning at first, and are more simple and simple in their unpackaged state.
Wang Yuan and Wang Junkai first entered the mainstream field of vision, because of the chorus "One Like Summer and One Like Autumn", the video of the two children next door singing seriously on KTV was forwarded by the original singer Fan Weiqi.
It may be difficult for people who have not felt the joy of nurturing to understand where fans first became interested in these children.
Children who are destined to turn from amateurs to stars, from blank paper to eighteen martial arts given by the agency, no matter which direction the shining points will be infinitely magnified, becoming the basis for fans to confirm their good vision.
"Cultivation" is more like process-oriented entertainment - continuous attention is the first step into the pit.
This idol mode originally originated in Japan.
In 1985, producer Yasushi Akimoto launched the girl group "Kitten Club", the members are all amateurs, who appear with the show as assistant hosts, and the members change from time to time.
As an "after-school interest group", this first-generation female idol group relies on amateur level members to subvert the traditional model of "finished" idols for girls in the performing arts industry.
Although young and imperfect, everyone has a personalized color, which fits the charm of youth.
The more ordinary, the more surprised, and the growth process from weak to strong is the most attractive to fans.
In the era of Internet and social media popularity, the shining points of future idols are not yet clear, and there are more opportunities for fans to "hunt for treasure" by themselves.
Taking the domestic cultivation head company Times Peak as an example, the birth of TFBOYS in 2013 opened the era of cultivation of China's idol industry.
There is no myth of overnight fame, TFBOYS has not been too much splash since its debut, and the combination of three "soil children" is not attractive.
In order to cooperate with the publicity and gain popularity, the company let the members of the TF family shoot the online variety show "TF Junior GO" together, and regularly shared the daily life and practice videos of the group on official channels.
Among them, small short dramas frequently dominate the home page of the screen B station.
More and more audiences began to pay attention to this small idol group, and under the contrast of "finished idols", they were attracted by the "cultivation of happiness" that can continue to pay attention and track feedback in time.
In order to support the debut road of the "Three Little Ones", they began to frantically create momentum for new albums and new songs, and the "Youth Cultivation Manual" exceeded 10 million hits within two days of its release, breaking a number of records.
Then on the star road, the roadshow meeting, "Happy Camp", singing the theme song, and going to the CCTV Spring Festival Gala, TFBOYS' road to popularity once made other idol groups of the same type unmatched.
Fans can see the brilliance on stage, and they have witnessed the bitterness and suffering under their stage.
Meticulous as when Wang Junkai committed hypoglycemia, when Wang Yuan cried when he pressed his legs in pain, and the teenage Yi Yangqianxi was sent a horror express by black powder...
One by one, the training and daily life of the three were observed and recorded without dead ends, and they have also become memory points for fans to accompany idols to grow together.
Source: Station B @TF family
Such a "bottom-up" star-making route does not seem to require the cultivation of idols with strong abilities.
On the contrary, the foundation of idols is the support of fans.
Whether or not the idols of the cultivation department have works and the quality of the works does not seem to be the most important, and the fact that they are still growing up itself satisfies the functional entertainment needs.
The personality charm displayed in the process of growing up is even more "delicious" than professional quality.
The cultivation plan of the peak of the era has been carried out to the fourth generation
The song "Imperfect Child" released by TFBOYS in 2017 perfectly expresses this state of mind:
"When I have to be like a perfect child and meet everyone's expectations, you seem to appreciate me very much, I make mistakes and make stupid appearances."
The entertainment industry is changing rapidly and full of uncertainty, fans protect idou in the storm, the more they give, the stronger the sense of participation and pride.
The emotional bond with the idol for many years has made it a joy that belongs exclusively to the cultivation of groupies.
At the end of the day, idols sell dreams, and the realization of dreams comes at a cost.
Where does the cost come from?
It is inseparable from the fans' power generation for love.
In addition to emotional companionship and connection, the provision of real money is the core part of "powder certification".
According to a report by CCTV Finance in 2019, the size of groupies in China exceeds 500 million, of which 36% are willing to spend 100~500 yuan per month for idols, and the market size is as high as 90 billion.
Fans have to give their idols their debuts, and let ta stand tall enough to go further than others.
Meaning and actual value are not the most critical factors, what must be done is the layout.
Relying on strong support, TFBOYS won the "2nd Yinyue V List Annual Ceremony" Mainland Most Popular Singer Award only 8 months after its debut.
Fans even gave the winning date "415" as the code name, and to this day, fans will have self-edited videos every year to celebrate this "place where the dream began".
Perhaps tasting this wave of dividends, the era youth group of the second-generation cultivation plan of the peak of the times adopted rules similar to the talent show "playing the position".
The amount of support received by the idol directly determines the order, position and amount of shots exposed after their debut.
Team member Ma Jiaqi, after seven million fans, was able to stand in the C position and become the captain.
However, such a real money effort does not only exist on the debut stage.
Every appearance before the debut and every activity after the debut will open up such competition.
In the team voting for the anniversary concert of the Times Youth Group on time, fans began fierce competition to get two of the members to form a team.
In the end, members Yan Haoxiang and He Junlin won with 6 million shots and performed the double stage that fans wanted.
Fans cast a successful two-person stage
In addition to group activities, solo fans will also invest blood in idols' personal performance, birthday support, etc.
Wang Junkai is 18 years old, fans have bought 18 stars for him, and also sponsored 18 endangered animals in the ocean;
Not only did it package LED screens all over the world for publicity, but also arranged 5 jet planes to write birthday greetings 10,000 feet above Hollywood.
Fans know that the agency is using their wallet, idou knows that their career development needs to use the fan's wallet, and the brokerage company knows that fans are willing to open their wallets for idou——
The fan economy is fully exerted in the cultivation of idols.
Brushing data, doing tasks, voting for lists, buying endorsement peripherals, and how many fans can support idols directly determines how high idols can stand and the business resources that can be shared by their subsequent development.
Detailed to the order of the team's official blog @ artists, the position of the promotional photos, the number of words and the length of the lyrics assigned...
All the movements of idols have fans who spent money to "defend their rights" at all times.
The daily life of the rights protection of the fans of the Times Youth Group
From which idol can release an album, how many lyrics can be distributed, to which list the album can be on, fans now have more and more power to speak.
The sense of control over the fate of idols is a collection of contradictions in which fans are subject to the power of capital and at the same time rebel against the cultural industry with their own strength.
The economic cost of crowdfunding piles up the status of idols in the rivers and lakes, which is ostensibly competition between idols, and behind the scenes is the ability of fans to raise funds and invest.
For the cultivation department, such competition takes more than several years from the first meeting to the stage.
Under the sunk cost, the cultivation idol fans who need to pay for a long time are more tolerant.
The lyrics sing "Love is a superstition of the right time and place", and the same is true for star chasing.
Whether it is for passers-by fans, girlfriend fans, or mom fans, this "cultivation" journey of mutual achievement is not so simple as you and I will.
Cultivating an idol nourishes the realization of fans' self-worth and also makes them gain self-efficacy.
A fan of Yang Chao said in an interview, "I myself am an introvert, and I rarely take the initiative to talk to classmates and friends in real life. Later, I came into contact with Yang Chao through "Creation 101" and other 'Moon Buds' through Weibo.
I was very happy to communicate with them about Yang Transcendence in the fan base, do tasks together, and be praised by other fans or managers, and I became more and more optimistic. ”
Earlier, some Wang Junkai fans were inspired by idols and were admitted to Peking University
Fans project their unfulfilled wishes on their idols in reality, and in turn invest their idols' ever-increasing shining qualities into themselves to achieve recognition.
It seems that "cool text" shines into reality, and light and light chasers work together for a win-win situation.
But for idols who choose the "cultivation" route, perhaps they should think of a deeper level -
Whether the hard power after "cultivation" can convince the public, whether its own growth can withstand the expectations of fans and the fierce offensive of juniors, and how to enjoy the dividends of fans without being eaten back by them...
For the little idol, choosing this path of "cultivation" is actually a tacit acceptance of the need to have higher requirements for themselves.
Because of the long-term companionship relationship between idols and fans, the emotional labor paid by idols also needs a high threshold, and it is not a few winks that can cope with things.
Accompanying the emotions accumulated over the years is not a one-way love.
Fans hope that the idol is a living person, but it cannot be so ordinary that it is not stained with "divinity" at all;
Hopefully he can be himself, but not exactly follow his heart.
In 2019, the news that Wang Yuan smoked in public exploded into hot searches.
This is the first time that domestic cultivation idols have been attacked by a large area of public opinion.
Even if it is not unusual for adult men to smoke, Wang Yuan, who has always shown himself as a sunny upward image and is "still a child" in the hearts of fans, smokes a completely different impact.
Coincidentally, Ma Jiaqi, the leader of the Times Youth team, has attracted countless Mu Qiang's fans because of his "desperate and competitive" personality in the trainee stage.
Facing the college entrance examination, getting the sixth good score in the art examination also made all fans "proudly" looking forward to the final result——
As a result, that summer, the total score of the college entrance examination of 307 points caused an uproar in public opinion, and also made Ma Jiaqi face collapse.
When the cultivation idol does not abide by some default emotional constraints, from the perspective of fans, it is not only not strong enough career, but also the dream of fighting hard with fans back then.
Love accumulates little by little, so does disappointment.
For the cultivation department, even if it is known that it is inevitable to be loved and sought after, how to continue to improve in fame and complacency, and deserve thousands of favors, is actually a more difficult lesson.
Looking back at TFBOYS' decade now, it is the persistence of the three teenagers on the stage dream, the chosen luck of the peak era of domestic entertainment traffic, and the trust and love of fans for ten years.
The support of fans is the strength of idols to rise to the top, but the road to growth is long, and everything is variable.
Long-term investment of love is an investment, but also an overdraft.
What nourishes the admiration of fans is the progress and surprise of idols;
Learning to maintain sober self-awareness amid praise is the path that idols must go through in the process of cultivation.
From timid children singing on the street to unshakable entertainment tops, TFBOYS took a whole decade.
What will the next decade look like? Can there be a second TFBOYS for domestic entertainment?
Everything is still unknown.
(Excerpted from WeChat public account Tanxin Club)