Two actors face off on the same day! One broke 100 million and one failed miserably, and the gap between Hu Ge and Dapeng came out
Miss Cinema Understanding (topcinema original, reproduction is strictly prohibited)
Among the several domestic movies that have just been released, two are more interesting.
"The Eighth Suspect" and "It's Worth the Trip".
These are the two award-winning films of this year's Shanghai Film Festival, and it is especially worth mentioning that the double yellow egg actors of this year's Shanghai Film Festival are also from these two films.
Dapeng of "The Eighth Suspect", Hu Ge of "It's Not Worth the Trip".
Just a few months after the two received the award on the same stage, the two award-winning films of the two were also released on the same day.
However, they are all actors at the festival, and when two films are released at the same time, the gap comes out, and the market situation can be described as a world of difference.
"The Eighth Suspect" ranked first on the first day, close to 50%, the attendance rate was also the highest, and the box office on the first day was far ahead, and the box office exceeded 100 million on the second day of release.
"It's Not Worth the Trip" has much less films, only 5% of the films on the first day, and the attendance rate is pitiful, the box office on the second day of release only exceeded 10 million, and the box office on the first day is not as good as "All or Nothing", which has been released for more than 30 days.
Such a market situation once again proves that winning awards is one thing, and whether there can be a box office is another.
First of all, in terms of subject matter, the two movies are extremely contrasting.
"The Eighth Suspect", adapted from a real case, tells the story of a large-scale armed banknote robbery case in Guangdong in 1995, and it was not until 21 years later that the two suspects who escaped were caught.
Peng and Sun Yang play these two outlaws, and the picture below shows the comparison between the prototype of the suspect and the shape in the Dapeng film.
"It's Not Worth the Trip" is a restrained and warm movie, the tone of the story is sad and warm, about an ordinary screenwriter (played by Hu Ge) who "fell behind", because by chance began to write a eulogy for the deceased, so as to give people a crisis at the same time, but also gain warmth, find their own life direction.
The former belongs to the theme of chasing murderers and bandits, which is more suitable for the public's taste of watching movies, while the latter is a warm literary and artistic film, the audience is relatively limited, plus the theme is easy to cause people to mourn, and there will be a certain threshold for choice.
Secondly, in terms of casting, the two movies also show two different popularity trends.
"The Eighth Suspect", starring Dapeng, Lin Jiadong, Zhang Songwen, Sun Yang has a high degree of recognition in the audience - Lin Jiadong has already been a movie king, Dapeng won the actor with the film, Zhang Songwen and Sun Yang's popularity this year is quite high.
In fact, when Zhang Songwen was making this movie, it was a few years ago, "Crazy" had not yet been broadcast, Sun Yang had not yet filmed "Desperate", nor did he become popular with "pure love warrior" Ah Cai, coincidentally, they all played "The Eighth Suspect" when they were not popular, although they are not big protagonists, but their current super popularity and popularity have also attracted a lot of traffic for this movie.
I have to say that the actor luck of "The Eighth Suspect" is really good, and this shareholder style has also given this movie a lot of market heat and box office.
"It's worth the trip", Hu Ge's attention has always been very high, coupled with his interaction with Wu Lei, as well as the gathering of powerful actors such as Qi Xi, Na Renhua, Huang Lei, Bai Ke, Sun Chun, etc., it is also a movie with its own attention.
At the same time, Hu Ge has recently frequently "self-released" on social media, and his release at the end of August that "If I stop filming in the next five years and do something more meaningful, you should support me" has triggered various speculations from the outside world, and everyone even worried about whether he will temporarily stop filming.
Hu Ge frequently rushed to the hot search and increased his efforts to boost the attention of "Worth the Trip". At the same time, Hu Ge also actively shared his feelings, gains, and various interactions in this movie on social media and in various interviews.
Even, Hu Ge also posted directly @ director, asking: Director, will you watch it together tomorrow?
The content that was promoted hard for the movie "It's Worth the Trip" is also very popular on the Internet, and the messages from netizens have reached tens of thousands.
However, the public's extremely high attention to Hu Ge has not been effectively translated into the box office of the movie "Worth the Trip", and the limitations of the theme are market problems that have to be faced.
The sluggish first-day arrangement, the sluggish first-day attendance, the sluggish first-day box office, and the box office of less than 10 million a day make the market prospects of "It's Worth the Trip" worrying.
In contrast, "The Eighth Suspect" starring Dapeng was like a fish in water on the first day of release, and the box office exceeded 100 million.
Although Dapeng posted several of his appearances in and outside the movie on the Internet, leaving thousands of messages, and his personal popularity was not as good as Hu Ge, he not only promoted the movie, but also stepped on the curiosity of the audience.
Dapeng has a sense of humor and wrote: "Picture 1 is to gain 20 pounds before start-up, picture 2 is to lose 30 pounds during shooting, picture 3 is to try on makeup for Mo Zhiqiang, and picture 4 is a handsome guy."
Why gain 20 pounds? Why lose 30 pounds again?
A few photos, a few words, the curiosity of the audience came up at once.
In addition to sharing behind-the-scenes photos, Dapeng also shared a weight loss secret posted during the filming of "The Eighth Suspect", "I hope everyone loses weight scientifically, step by step, don't learn from me." ”
I have to say that Dapeng is quite knowledgeable about marketing movies.
At the same time, Sun Yang, who played a brother with Dapeng in the film, soared in popularity because of "Desperate Bet", and Dapeng also sent various behind-the-scenes photos of Sun Yang to interact with him to add another handful of firewood to the heat.
Despite the popularity, "The Eighth Suspect" itself has many bugs, and the adaptation in many places has logical problems, the rhythm is unsatisfactory, and the ending is even more far-fetched.
The themes of the two movies are different, and the actors' performances also have their own merits, but from the current market feedback, on the first day of release, "The Eighth Suspect" and "It's Not Worth the Trip" opened the gap.
Have you watched these two movies?
Which movie do you pay more attention to? Which actor's performance?