On September 4th, the German International Automotive and Smart Mobility Expo officially kicked off in Munich. As one of the world's largest motor shows, the German International Motor Show has been known as the vane of the development of the world automotive industry for 70 years, and electrification is undoubtedly the highlight of this Munich exhibition.
At the Munich exhibition, Chinese new energy vehicles were listed in Europe. BYD, a leading domestic new energy brand, brought new models and technologies, and joined hands with 6 new energy vehicles, namely "Seal, Song PLUS EV Champion Edition, Yuan PLUS, Dolphin, Han, and Denza D9", and the appearance of a number of new products also showed the world BYD's strategic process and determination to globalize.
Among them, BYD Seal officially launched pre-sale at the auto show and announced the price. It is reported that the new car is available in two versions, priced at 50,990 euros (about 400,000 yuan) and 44,900 euros (about 350,000 yuan). At the same time, according to BYD's official news, the Song PLUS EV champion model will also meet European consumers soon.
The official appearance of BYD Seal at the Munich Motor Show has attracted the attention of many European consumers. As the culmination of the e-platform 3.0, BYD Seal is equipped with innovative technologies such as CTB battery body integration technology for the first time, which has obvious advantages in aesthetics, safety, handling and efficiency.
Due to its dual breakthroughs in technology and products, the seal was also disassembled by UBS Global Research and UBS Evidence Lab to comprehensively assess and quantify its impact, which is also the second disassembly of BYD Seal after Japan's Nikkei BP, which shows the industry tremor and sense of crisis caused by the new concept and new technology carried in BYD's "seal".
While BYD continues to make breakthroughs in technology, its globalization strategy continues to make progress. As one of the earliest independent brands going overseas, BYD has a clear industrial layout and strategic plan for the more competitive European market. As early as 1998, BYD set up its first overseas branch in the Netherlands, and today, years of deep cultivation have given BYD a deep insight into the European market and rich resource reserves.
Since September last year, BYD has officially launched three models to the European market, Han, Tang and ATTO3 models, and since then it has started deliveries in many European countries, including Norway, Denmark, Sweden, the Netherlands, Belgium, and Germany. In 2023, BYD will further expand its lineup of passenger cars sold in Europe, and in April BYD announced that two models, the Dolphin and Seal, will also enter the European market within the year.
With the deepening of the strategic layout of going overseas, BYD has also achieved obvious results. From January to July 2023, BYD sold more than 92,400 new energy vehicles overseas, exceeding the overseas sales of 55,900 units in 2022, and up to now, BYD's new energy vehicles have spread to 54 countries and regions including Japan, Germany, Australia, Brazil, and the United Arab Emirates, and entered the top 10 global sales of car companies in the first half of 2023.
In the context of increasingly fierce global new energy competition, BYD has become an industry leader from a catch-up player in the past with its strong technological advantages and long-term overseas layout. In the future, with the appearance of BYD Seal, Song PLUS EV Champion Edition and other models in the European market, it is believed that it will completely rewrite the new pattern of global automobile competition in the era of electrification.