10 classic high-scoring dramas, tens of millions of traffic exposure! Recently, the first Drama Month hosted by Damai Mailive came to an end, which is an ecological resonance project launched by Damai Mailive to integrate the traffic resources, operational capabilities and business ecology of the Damai platform and join hands with high-quality content IP.
According to data from Damai Station, during the Drama Month, the event theme page attracted 4.75 million views, and the data such as project wants to see and ticket sales increased significantly, with selected theatrical content recommendations and rich online and offline joint operations, providing better content supply, topic popularity and market increment for the performance market, greatly improving the performance user experience in the summer market.
Rich and diverse collaborative theatrical content Barley Mailive first promotes drama month
As the first drama month held by Damai Mailive, this event gathers the leading theatrical content IPs in China: including Meng Jinghui's classic drama "Letter from a Stranger Woman", the happy twist "King Fried" drama "The Thief Wants to Get You", the immersive interactive drama "Open Now" produced by Damai Mailive, composed by Broadway star composer Frank Wildhorn, and Leslie Travers, the top stage designer in Europe and the United States, to create a giant stage. The musical "Human Disqualification" with a score of 9.5 points from Damai, the musical "Crime Hunting Guide" adapted from the eponymous drama of iQiyi & Tencent Video, directed by "Best Experimental Drama Director" Zhou Ke, the stage debut of powerful actor Xin Zhilei, the Australian classic drama Chinese version of "Preliminary Evidence", the famous drama "The Last 14 Tuesday Lessons" that has been touring for 12 years and has accumulated more than 300 performances worldwide, directed by the new generation of Israeli director Yayle Sherman, Ni Dahong and Sun Li performed one of Israel's most prestigious classic dramas " Requiem", can be called a new species, a new comedy "Broken Network" that integrates sketch (sketch comedy), comic drama, improvisational comedy, shady drama and other forms, Uncle Kai's storytelling super IP parent-child musical of the same name "Pocket Detective" and other 10 high-quality works.
Among them, there are oriental modern interpretations of classic texts, diverse expressions and presentations full of the artist's unique colors, the imagination of the world that completely overhangs, and various metaphors full of irony of the present world. Through the linkage with excellent IP, Damai Mailive Drama Month selects high-quality dramas in different fields, and interprets the empathy of the emotions of the times and the global face of contemporary drama with abundant and abundant emotional tension.
Damai Mailive is a brand under Damai focusing on high-quality theatrical performances, Damai Mailive participates in the production and innovation of content through investment, publicity planning, hosting and other ways, in 2022 alone, Damai Mailive has participated in the production of more than 10 plays such as "Human Disqualification", "Forensic Qin Ming", "The Abyss", "White Night Walking", "Hamlet", "Crime Hunting Guide" and so on, and almost every one of them is a boutique. Hu Chuanqing, General Manager of Damai Mailive, said: "When selecting content partners, Damai Mailive Drama Month will pay attention to the textual classicity of the drama content, the empathy with the current emotions and the uniqueness of the live experience. We will also judge the content market preference based on the market data accumulated by the platform, and Damai Mailive will continue to provide high-quality content for the market. ”
Platform value highlights Damai Mailive Drama Month helps the performance market explode
This year's summer film and performance market ushered in double growth, Lighthouse Professional Edition data shows that the box office of summer movies (June 1-August 31) exceeded 20.6 billion, creating the "strongest summer file" in history. According to data released by the China Performance Association, the box office revenue of the national performance market (excluding entertainment performances) in the summer of 2023 (July 1 to August 31) was 10.277 billion yuan, an increase of 792.41% over the same period last year; The number of spectators was 32,561,900, an increase of 806.70% over the same period last year. In this context, the number of Taomai VIP members jointly launched by Taotao Ticket and Damai exceeded 20 million, becoming the largest dual-platform membership system in the film and performance market.
The Damai Mailive Drama Month Linkage Taoqiao Ticket Open Class provided Taomai VIP members with exclusive offline sharing sessions and other benefits, and Jin Shijie, teacher of "The Last 14 Tuesday Lessons", and the main creative team of "Preliminary Evidence" came to the offline to interact with Taomai VIP members at zero distance, share their feelings in the creation project, and communicate and feel the charm of drama together. The huge community of 20 million Taomai VIP members is not only the core consumer group of offline entertainment, but also an important supporter of the healthy development of China's entertainment industry, and naturally has become an in-depth participant and promoter of Damai Mailive Drama Month.
"Damai Mailive is an in-depth partner of high-quality content, and we have more in-depth cooperation at the level of content production and marketing for this Drama Month event." Hu Chuanqing introduced that this Damai Mailive Drama Month provides the largest traffic and marketing support for high-quality content, and establishes a theme page on the Damai platform and matches high-quality promotion resources such as screen opening, homepage carousel, pop-up windows, and Alipay, AutoNavi and other Alibaba-affiliated traffic factories; Linkage with Weibo, Douyin, Xiaohongshu and other platforms, and coordinate the content matrix of platforms, hosts, venues and other parties for publicity; In addition, Drama Month also carried out a large amount of exposure and dissemination through offline advertising platforms, and the user exposure of the whole platform reached tens of millions.
Damai Mailive Drama Month and COFCO Xiangyun Town launched the Qixi special project "Falling in Love with Drama", which created a unique sense of ceremony for the audience through activities such as high-burning line punching and musical repertoire high-performance, further enhancing the charm of Drama Month.
Through platform selection, Damai Mailive Drama Month will better promote truly high-quality content to the market, increase the supply of high-quality content in the performance market, and link commercialization resources to assist IP in better commercial development, thereby helping the commercial monetization of good content and the outbreak of the performance market.
As a leading performance ticketing platform, Damai has strong traffic and operational advantages, and is committed to providing incremental platform value for the market. Relying on the resource integration and refined management of the platform, Damai Mailive Drama Month has gathered ten high-quality theatrical works, provided audiences with rich and diverse content choices, successfully created Damai Mailive Drama Month, and injected new vitality and impetus into the outbreak of the performance market. In the future, Damai Mailive will continue to be committed to providing audiences with more high-quality content, expanding the development space of the theater market, and promoting the continuous prosperity of the performance market.