Recently, IFA 2023 (Berlin International Consumer Electronics Exhibition) officially came to an end, during the exhibition, a number of domestic brands showed the world the Chinese power of scientific and technological innovation. In terms of augmented reality technology, the innovative exhibition area of AR cutting-edge brand Thunderbird attracted the famous star Robert Pire, and attracted global attention with two major products: consumer real AR glasses Thunderbird X2 and XR smart glasses Thunderbird Air Plus.
At the exhibition, Robert Piret brought the Thunderbird X2 to feel the visual breakthrough brought by AR glasses. Different from previous AR devices, the Thunderbird X2 is the world's first consumer-grade true AR glasses that realize full-color MicroLED+ diffractive light waveguide optical display, which can achieve clear and high-brightness display in all scene space through various advantages such as 1000nits inlet brightness, 16.77 million colors and 100000:1 contrast ratio.
In addition, thanks to the lightweight all-in-one glasses design, as well as 16 million high-definition cameras, high-precision SLAM algorithms and professional computing platform Qualcomm Snapdragon XR2 chip, Thunderbird X2 brings a new virtual and real fusion experience to meet people's daily wear needs in work, study, entertainment, life and other scenarios.
With important breakthroughs in key technologies such as MicroLED full-color display, optical waveguide brightness, precision and miniaturization of fully self-developed light engines, as early as CES 2023 in January, the Thunderbird X2 has won awards such as "Best of CES 2023", and has received attention and praise from media and technology enthusiasts around the world.
In addition to the Thunderbird X2, there is also the new XR glasses Thunderbird Air Plus under Thunderbird Innovation. At this exhibition, the Thunderbird Air Plus with Sony MicroOLED display achieved excellent display results with a 6-meter-215-inch equivalent high-definition giant screen and a 60/120Hz refresh rate. In addition, the product has achieved industry-leading healthy eye protection and acoustic effects, and has obtained TÜV Rheinland Eye Care III certification (low blue light, no flicker and eye comfort) and the "CGEC (Golden Ear Selection)" certificate of China Electronic Audio Industry Association.
In terms of application scenarios, Thunderbird Air Plus also has outstanding advantages, with intelligent content terminal Thunderbird Magic Box, it can provide immersive augmented reality experience in multiple scenarios such as office, games, and movie watching.
In the first half of the year, with the strong sales performance of "Thunderbird Air Plus + Thunderbird Box", Thunderbird Innovation successfully occupied 32.9% of the market share in the domestic consumer AR glasses online market, surpassing XREAL and Rokid and ranking first. It is reported that the next Thunderbird X2 will be officially released in China to achieve mass production and marketing.