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BYD, a brand-new force, swept the new energy market and stood proudly at the peak. But don't forget that its success is not alone, but backed by the solid support of the Song PLUS car series. In the first seven months of 2023, the sales figures of the Song PLUS series are jaw-dropping, with cumulative sales exceeding 200,000 units, reaching a staggering 216,670 units, equivalent to an average monthly sales of more than 30,000 vehicles. This amazing market performance is undoubtedly beyond the reach of other brands.
As a result, models have emerged on the market that want to replace them, but it is clear that they are far from threatening the status of Song PLUS.
Geely Galaxy L7, the first model of the Geely brand's mid-to-high-end new energy series, has been priced between 13.87-173,700 yuan since its launch on May 31. In the first month, it sold nearly 10,000 vehicles, easily entering the hot sales ranks, but the sales in the second month only skipped over 10,000 units, and the increase was limited. This slowdown in sales growth may be due to the fact that the model has just been launched and the reputation of the model has not yet stabilized, but it may also be due to the approaching sales limit and limited growth space.
For example, taking the BYD Destroyer 05 Champion Edition as an example, sales in July 2023 reached 11,994 units, which was basically the same as in the previous two months. It has been around 10,000 units for three consecutive months, making people wonder if this is already the limit of monthly sales of the Destroyer 05 champion version. No matter how hard you try, it may be difficult to achieve monthly sales of more than 30,000 vehicles, and the same situation applies to the Geely Galaxy L7.
The Haval Thunder Dragon series is one of the new energy models that the Haval brand has high hopes for, with sales of 6,098 units in June. In July 2023, Haval New Energy sales remained above 10,000 units, with an exact figure of 10,105 units.
However, obviously, the sales of the Haval Thunder Dragon series did not show a soaring trend, and it was difficult to shake the status of the Song PLUS series.
Then, the reason why the Song PLUS car series is so sought after is mainly because of its excellent reputation and solid strength. With fuel economy approaching, consumers naturally prefer those models with a good reputation, such as the Song PLUS DM-i Champion Edition, rather than the Geely Galaxy L7 or Haval Thunder Dragon MAX. The Song PLUS series maintains an excellent position with its strong strength and continuous innovation, among which the Song PLUS DM-i Champion Edition is a very successful product innovation.
If Geely Galaxy L7 and Haval Thunder MAX want to make greater breakthroughs in sales, they need to withstand more tests and accumulate a good reputation to promote sales growth. However, in the case of equal strength, Geely Galaxy L7 and Haval Thunder Dragon MAX may be difficult to suppress the Song PLUS DM-i Champion Edition, and can only set their sights on other competitors to compete for their own market share.
Then, in order to surpass the Song PLUS car series, the easiest way is to crush with strength, only more fuel-efficient and more affordable to the people, only the opportunity to take away the market share of the Song PLUS car series and squeeze it off the peak.
But in today's new energy market, what are the technologies that can crush BYD?
The reason why the Song PLUS car series can sell an average of more than 30,000 vehicles per month, this magnificent achievement is not only due to its strong strength, but also closely related to its continuous innovation. Market position needs to be constantly fought for, no model can always occupy the top position, there will always be a day to be surpassed. Perhaps, in the near future, we will see the emergence of a new model that can compete with the Song PLUS series and compete for the sales championship. This is the wonderful thing about the new energy market, isn't it?
Yes, the competition in the new energy market has always been escalating, and innovation is constantly emerging, which makes the entire industry more exciting. Although the Song PLUS series currently dominates the market, who can predict what new impactors will be in the future?
To pull down the status of the Song PLUS car series, not only the crushing of technology, but also the patience and persistence of the brand. Haval H6 has long dominated the SUV sales list, but with the rise of the new energy market, it has gradually lost this position. However, the Haval H6 is still a reliable and durable model without major problems.
The problem is that models like the Song PLUS have emerged in the market, which is more fuel-efficient and affordable, which poses a challenge for the Haval H6.
Therefore, it is not easy to surpass the Song PLUS series, which requires continuous efforts and product innovation by the brand. At present, BYD has gained a firm foothold with its excellent technology and strong brand strength. However, the market is changing, and new technologies and new brands may emerge at any time, bringing new possibilities to the market.
Looking back at the experience of the Haval H6, we can understand that in this market full of opportunities and challenges, no model can permanently dominate.
The success of the Song PLUS series has inspired other brands and inspired more competitive momentum. Perhaps soon, we will see a new model that can compete with the Song PLUS car series and compete for the sales championship, and this will also be the inevitable result of the development of the new energy market.
In summary, the market position of BYD Song PLUS car series is indestructible, but in the fierce market competition, no model can always hold the lead. Innovation, strength and word of mouth will be the key factors that determine the future market direction. We wait and see that the new round of competition can bring more choices to consumers and promote the new energy vehicle market towards a more prosperous tomorrow.