Text: Liang Manyue
Editor: Liang Manyue
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preface
Although he was once known as "the man who will never collapse in internal entertainment", Yang Di was repeatedly scolded on the hot search because of emotional problems, and his popularity plummeted.
At the same time, Yang Di's "nemesis" Zhang Da rose more than 5 million followers in a month, successfully counterattacked, and became the platform's monthly fan king.
The sharp contrast between the fates of the two reveals the harsh reality of the entertainment industry - word of mouth can change drastically almost overnight.
He has been scolded on the hot search many times
Zhang Da is a very famous host in the entertainment industry, but the reason why he is famous is not because of his outstanding hosting ability, but because his low-level emotional intelligence and verbal attacks often cause criticism from netizens, and he has been scolded by netizens for hot searches many times.
But strangely, his fame did not fall but rose because he was scolded on the hot search, and in 2015, Zhang Da was scolded by netizens on the hot search more than 50 times.
Once, he was the host of a music program that was supposed to focus on the discussion of music, but he personally attacked the appearance of Yu Zeya, a male singer who participated in the show, saying that he was ugly.
This angered the bad-tempered Yu Zeya, who was angry and "ugly impeccable", the two of them came and went to besiege each other's appearance, the atmosphere at the scene was embarrassing, Yu Zeya also scolded Zhang Da on the spot for "a lump of pork belly".
The video of this quarrel went viral on the Internet, netizens saw Yu Zeya angrily Zhang Da clapped, when participating in variety shows, Zhang Da also savagely scolded other artists many times.
For example, in the face of the always honest actor Wang Baoqiang, Zhang Dada actually asked him "who do you play in "Detective Chinatown", which caused Wang Baoqiang to ridicule "Are you a man or a woman".
Zhang Da also once said to Zhang Yishan "I feel so short", and was wittily replied by Zhang Yishan "slightly taller than you", every time Zhang Da appeared on a variety show, netizens waited to see him embarrassed.
Zhang Da not only often speaks wild words on variety shows, but even when participating in TV series, he also likes to improvise and does not act according to the script at all.
For example, in "Actors Please Take Position", Zhang Da played the role of Gao Yuan, which Zhang Yi brilliantly interpreted in "Me and My Motherland".
As a result, Zhang Da played the role as a "thief", and the whole performance was extremely strange, which stunned the audience, and Director Er directly criticized his performance "You play like a thief".
Zhang Da not only often provokes other artists with wild words in the show, but also likes to provoke other artists in private for no reason, and once he provoked popular actor Li Jin on Weibo for no reason, saying that Li Jin would only eat with his face and act badly.
As a result, he was frantically besieged by Li Jin's fans, and Li Jin himself also sent Weibo angrily reprimanding Zhang Da's brain-crippled fans to help, and Zhang Da was scolded for being bloody.
Although Zhang Da always speaks wildly and attracts infamy, strangely, his fame has increased day by day because he has been scolded on the hot search, probably because he can always create topics, although he appears in a negative image, but still let more people know about him.
Live streaming goes viral?
Zhang Da recently switched to the live broadcast industry, opened a live broadcast room on the platform, through frequent hot searches, in just a few days rose to nearly 5 million fans, many netizens changed from their previous dislike to love, and even called him "the only network in the entertainment industry".
Zhang Da positioned himself as a "domestic entertainment customer service" and named the live broadcast room "I am a customer service in internal entertainment", he used his network resources in the entertainment industry to help the audience connect with idols, book concert tickets and so on.
For example, if an audience requests to see an idol, Zhang Da will help contact, and then let the audience and the idol have a video connection or voice connection.
Sometimes the audience's request is very simple, just want a greeting or signed photo of the idol, Zhang Da tries his best to meet it, and Zhang Da's live broadcast room also attracts a variety of strange audiences.
There were audience members who claimed to be "hurt by Liu Kaiwei", crying while asking Zhang Da to scold Liu Kaiwei, and some audience members performed animal sounds such as dogs barking and pigs.
There are even female viewers who lack emotions and have always called Zhang Da "mother", Zhang Da was embarrassed, and more viewers claimed that their legs were disabled, willing to break their legs to increase Zhang Da's height, Zhang Da was shocked and quickly declined.
In the face of these strange audiences, Zhang Da accepted all the orders and tried his best to meet their requirements, but the result was often chaos, such as an audience asking Zhang Da to curse people, which attracted criticism from other audiences that it was wrong, and the two sides quarreled.
There is also the audience, you call me a dog and a cat, the live broadcast room is instantly chaotic, Zhang Da himself feels very helpless, but still try his best to play the role of a "customer service in the entertainment industry".
Although some netizens questioned that this may be the script arranged by the director, Zhang Da denied it, and said that "life is like a live broadcast, every moment is too late to rehearse", and he hopes to bring everyone happiness through live broadcast.
However, some commentators believe that Zhang Da's practice is still a bit of a gimmick and is not very sincere.
Judging from the ratings, Zhang Da did gain more exposure through innovative live broadcast gameplay, and he successfully turned many "black fans" in the past into his fans.
And Yang Di, who is also Xie Na with the fire, is from the terrier king of the entertainment industry to the point where everyone scolds.
Yang Di: From Internet grassroots to "terrier king" in the entertainment industry
In 2005, Yang Di and roommate Zhou Xiangyu formed the duo "Qiang Shuangxuan", and began to publish videos of spoofing costume dramas "The Legend of the White Snake" and "Love Apartment" on the Internet, and the two performed exaggerated and funny performances, which were sought after by netizens.
In 2009, Zhou Xiangyu withdrew, Yang Di flew solo, established "Qiang Xiaoxiao", and continued to publish works on the Internet, at this time Yang Di had already emerged and was invited by many TV programs.
But Yang Di's road to television was not smooth, and he participated in many shows and failed to perform, in "Boys and Girls Rush Forward", he crossed up three times, each time he quickly fell into the water, and once almost drowned.
Yang Di called his mother to cry, but did not say anything, this "black history" was later widely ridiculed by netizens, in 2010, Yang Di became famous with "China's Got Talent", the exaggerated expression impressed the audience, known as the "Emperor of Expressions".
After becoming famous, Yang Di hosted many programs, but because he did not meet his own characteristics, the response was average, at this time, he met a nobleman - alumnus and popular host Xie Na.
The two met at an awards ceremony, Xie Na saw Yang Di being treated unfairly, took the initiative to help, and on her recommendation, Yang Di performed well in "Happy Camp" and revived her career.
With the help of Xie Na, Yang Di finally played his role in the variety show "Mars Intelligence Agency", known as the "terrier king", he can always seize the opportunity to make laughs, push the program effect to a climax, and let the audience watch with relish.
Yang Di also did not forget the teacher, many times publicly thanked, the two became well-known friends, bringing positive energy to the audience, netizens also joked: Yang Di is the only star in this circle who will not "collapse", but was soon slapped in the face by Yang Di himself.
Yang Di's affectionate personality was ruined
Yang Di once created an affectionate character in a variety show, claiming that he had been in love with his amateur girlfriend for many years and would never break up, but when the two finally broke up, Yang Di's affectionate personality instantly collapsed and was collectively questioned by netizens.
Yang Di claims that he and his girlfriend have been in love for 16 years, as a small star who has not yet entered the industry, Yang Di's girlfriend has silently accompanied him for 16 years, from Yang Di's obscurity to now becoming a big star, his girlfriend has always given him care and support.
However, what is puzzling is that the two have been in love for so many years, but Yang Di has never wanted to get married, and whenever asked about this, Yang Di prevaricates for various reasons, such as missing a good time to propose.
As time passed, doubts about the relationship between the two gradually surfaced, obviously there were countless opportunities to propose, but Yang Di was always reluctant to speak.
In order to calm the doubts, Yang Di even said on the show that he would never break up with his girlfriend, he claimed that he could not do without his girlfriend, if she did not marry, which made up for his affectionate character, and many viewers also believed it.
But in the end, the day of the breakup came, Yang Di announced that he had returned to singleness, parted ways with his girlfriend of 16 years, and the best 16 years of a girl were wasted.
Yang Di's affectionate personality then collapsed, he was accused of being an emotional liar, playing with a girl's true love for 16 years, in the face of doubts, Yang Di posted an article to excuse himself, saying that the breakup was helpless, and he described himself as a victim, causing more disgust.
After the breakup, Yang Di cried about the pain of the breakup on the show and tried to establish an affectionate character again, but netizens no longer bought it, thinking that he should pay the price for playing with feelings.
Yang Di lightly ended a 16-year-long relationship, revealing his true purpose of using feelings to win attention, and the affectionate character he established with one hand disappeared.
The affectionate person set Yang Di won a lot of attention, but also let him gain a place in the entertainment industry, his popularity and popularity have been improved, and his career has gradually entered a good situation, it can be said that without this layer of packaging, Yang Di will not have such a rapid transformation.
However, Yang Di underestimated the power of time, 16 years is not a short time, and as the years passed, Yang Di's attitude changed subtly.
When the affectionate character has maximized his value, Yang Di also gradually gets tired of it, and the breakup is the fuse for the collapse of others, but it is also the result of his tiredness of false personas.
epilogue
The views of netizens change with time and environment, and today's rollover may become popular tomorrow, and vice versa, the wind direction of the entertainment industry is unpredictable, but the public's judgment will eventually become fair.
We should not jump to conclusions, but should remain open and rational, the industry is full of variables, we need to learn to tolerate different voices and wait patiently for the truth to emerge.
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