In recent years, Zhanjiang City, guided by the "100 Million Project", has effectively promoted the key work of "thousands of enterprises helping thousands of towns, and ten thousand enterprises prospering 10,000 villages", and a group of enterprises have joined hands with rural areas to achieve two-way travel and seek prosperity together. Today, we meet with these entrepreneurs face to face to hear their stories on the ground.
"Resolutely returned to his hometown to start a business
I mainly want everyone to understand the culture of the Leizhou Peninsula
See the beautiful side of the Leizhou Peninsula. ”
Talk about why you returned to your hometown to start a business
Chen Yu, Chairman of Guangdong Maode Gong Group
The words and sentences are full of a strong hometown complex
Guangdong Maode Gong Food Group Co., Ltd. Photo by Wu Dongjun
Founded in 1998 and relocated from Guangzhou to Leizhou, Zhanjiang in 2003, Guangdong Maode Gong Food Group Co., Ltd. is a comprehensive private enterprise focusing on food production and sales and cultural tourism development and operation, cultivating well-known brands and projects such as Maode Gong Spicy Sauce, Zhuge Brewed Baijiu, Maode Gonggucheng Resort, Zhurong Village Maode Gongda View Park, etc., and has contributed to the development of Zhanjiang's cultural tourism.
A little spicy sauce
Let the villagers live on fire
"Hot sauce, it's still the fragrance of the gong."
I believe that many Zhanjiang citizens have heard this advertising slogan
Maode Gongnan Pai spicy fish cub. Photo by Wu Dongjun
In 2002, Chen Yu led his team to invest and build a factory in his hometown Zhu Rong Village with the concept of "doing more things that are beneficial to the development of his hometown", making the advantage of the local abundance of chili peppers to produce Maode Gong spicy sauce, making Zhu Rong Village the "birthplace of China's southern hot sauce", providing jobs for local villagers and increasing income.
That's it
Chen Yu began to put roots
"Rooted" in the red land of Leizhou
Chen Yu
The name of Guangdong Maode Gong Group comes from grandpa Chen Maode, and the reason for using grandfather's name as the name of the enterprise is to always remind yourself to treat the company's brand like your own grandfather. It inherits the integrity, honesty and simplicity of grandpa Chen Maode, and always adheres to the core values of "accumulate small kindness and become Maode" as the core value of the enterprise.
Brewed soy sauce. Photo by Wu Dongjun
Chen Yu at the same time as the enterprise develops and grows
Don't forget to drink water and think of the source and give back to your hometown
Adhere to the commitment of "doing more things that are beneficial to the development of your hometown"
Embark on the development of the cultural tourism industry
Promote employment and help the economic development of hometowns
Agriculture, culture and tourism are integrated
Embark on a road of rural revitalization
Love the homeland, heart to mulberry
For more than two decades
Guangdong Maode Gong Group invested in his hometown of Leizhou
Development funds amount to billions of yuan
renovated the Lei Zu Ancestral Hall, a national cultural relic protection unit; Zhangshuwan Hotel, the only hot spring resort hotel with the theme of drum culture in China, has been built; Successfully established Zhanjiang's first private and only national 4A-level tourist attraction in Leizhou - Maode Gonggucheng Resort; In Zhu Rong Village, he successfully built a national 3A-level scenic spot - Maode Gongda View Park, helping Zhu Rong Village to develop into a national rural tourism key village, a beautiful leisure village in China, a characteristic village of the top ten beautiful villages in Guangdong Province, a characteristic village of culture and tourism in Guangdong Province, and a characteristic village of rural study and travel in Guangdong Province.
Maude Grand View Garden. Photo by Wu Dongjun
There are more than 10 scenic spots in the Zhurong Village Handicraft Museum, Handholding Square, Micro Farm, Food Workshop, Sauce Workshop, Red Net Restaurant, Tiangong Courtyard, Poetry and Human Sculpture Garden and so on, and the Zhurong Forest Park, Changgong Bookstore, Murong Small Building, etc. in the village constitute a new landmark of Leizhou cultural tourism, driving the development of tourism economy in Zhurong Village.
Ashiei Village
It was once just a small village with a small name
Now it's a reality
One of the ten characteristic villages of Guangdong's top ten beautiful villages
Ashiei Village. Photo by Wu Dongjun
The story begins in 2009, when Ashiro Village is Chen Yu's hometown, when Chen Yu planned the "Beautiful Village Action" and began to repair the Zhurong Village Primary School, build village roads, village cultural squares and other infrastructure. It also improved the accommodation and teaching conditions of teachers, funded the construction of a 5,000-square-meter cultural square at the entrance of Zhu Rong Village Primary School, and assisted villager Chen Yingchang in repairing the old primary school that had been abandoned for many years into Changgong Bookstore.
Chen Yu
Building hotels, building ancient cities, investing in real estate, and excavating the history and culture of Leizhou in Leizhou are all just to restore Leizhou's cultural self-confidence. It is not only to restore the confidence of outsiders in Leizhou, but most importantly, to restore the confidence of Leizhou people in Leizhou.
In recent years
Give full play to the advantages of enterprises in Guangdong Maode Gong Group
Help rural revitalization construction
The village of Ashiei has now developed into one
It is a well-known national rural tourism key village
Become a model of beautiful rural construction
Passionate about philanthropy
The pace of public welfare never stops
Guangdong Maode Gong Group
Not only to give back to the hometown, but also to the society
He has been practicing various public welfare and charity undertakings
and donate funds to public welfare and charitable activities
Ashiei Village Handicraft Museum. Photo by Wu Dongjun
Since 2002, Guangdong Maode Gong Group has set up the "Guangdong Zhangshuwan Co., Ltd. Scholarship Fund" in Zhirong Village to reward students with excellent character and learning, and to subsidize hometown students who are admitted to universities and key middle schools to continue their studies; Since 2011, Guangdong Maode Gong Group has invested 2 million yuan every year to support art teaching in remote mountain schools, bringing art and sports education courses and other quality education courses such as life and health knowledge to children in mountainous areas. Since 2018, the Group has further increased its financial support, and the maximum amount of incentives for village children to enter universities and high schools has been increased from 3,000 yuan to the current 10,000 yuan. In the past 20 years, Guangdong Maode Gong Group has donated nearly 2 million yuan to the village, rewarded more than 500 people, awarded more than 300 college students, and helped the development of education in Zhirong Village.
Hundred flowers nectar. Photo by Wu Dongjun
Drink water without forgetting the well digger
Get rich without forgetting the kindness of the countrymen
It is the conscience and responsibility of an entrepreneur
In Chen Yu's opinion
Participation in charity is also a manifestation of practicing social responsibility
It is precisely this belief and persistence
Let Guangdong Maode Gong Group develop steadily
It has greatly promoted the development of the hometown
Written by: Chen Wen