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In the fierce competition of live streaming e-commerce, there is a controversial anchor who is known as "Crazy Little Yang Brother". The anchor has attracted a lot of attention with his unique style and way of bringing goods. But similar to him is another anchor, the well-known Simba. The two streamers have similar trajectories, but there are also differences. This article will deeply explore the road of Xiao Yang Ge and Simba to bring goods, and compare and analyze them from multiple aspects such as anchor matrix, supply chain, and delivery position to analyze their success secrets and future development challenges.
Crazy little Yang Ge, a shining star of Douyin, is the first amateur anchor in the history of Douyin to exceed 100 million fans. His rise, however, has been accompanied by a mixture of praise and skepticism. Recently, a live broadcast of Brother Yang attracted widespread attention, and he invited Cecilia Cheung as a special guest. In this live broadcast, he showed amazing data, with more than 100 million likes in just one minute, and Cecilia Cheung's Douyin account rose by 150,000 followers in ten minutes. All this seems to have become commonplace as Brother Yang said.
Brother Yang's name first appeared in the public eye because he made a series of spoof reversal videos, the most famous of which was the funny scene where he played the image of himself being troubled by Internet addiction, but was sued by his brother, and finally chased by his father with an oversized rice spoon.
These videos resonated with many viewers because they saw their own shadow in Xiao Yang. This contrasting cute style later became a feature of his goods, whether it was biting slippers with his teeth to prove quality, or selling products that failed the test to the audience at extremely low prices, he attracted a large number of fans in a "crazy" way.
However, Brother Xiao Yang's road to success was not all smooth sailing. He not only has to face a competitive market, but also has to deal with quality problems in the process of bringing goods, and has been repeatedly questioned for false propaganda. However, his team is also actively improving, establishing Xiaoyang Zhendao Supply Chain Management Company and launching its own e-commerce brand "Xiaoyang Selection" to improve supply chain capabilities and quality control levels.
At the same time, Xiao Yangge is also considering "going overseas", setting his sights on the international market and trying to do business in the field of TikTok e-commerce.
Similar to Brother Yang, there is another anchor, the well-known Simba. Simba and Brother Yang have many similarities, they both attract fans through cost-effective products, they are both targeted by the fake Wang Hai, both have hatched the apprentice matrix live broadcast room, and they are also planning the story of going overseas and their own brands. Both seem to be repeating similar scripts, but there are some differences. This article will compare the achievements of Xiao Yangge and Simba from three aspects: anchor matrix, supply chain and cargo position, analyze how these two anchors with personal styles transform and face business challenges, and whether they can break through the limitations of development.
Brother Yang's success depends not only on his personal charm, but also on the matrix of apprentices he hatched. In a live broadcast of Cecilia Cheung, Brother Yang's live broadcast room was packed with 7 people, including himself, Brother Dayang, Sister-in-law Xiao Yang, as well as apprentices "Brother Zui", "Qiao Mei" and "Yellow of Traffic Light". This apprentice matrix has hatched many anchors with more than one million fans, all of whom are signed under the Three Sheep Network Technology Co., Ltd. founded by Xiao Yangge. In addition to Brother Xiao Yang's Saturday night live broadcast, he and Brother Da Yang often go to the apprentices' live broadcast room, a model that is reminiscent of the Simba team that also plays the family flag.
Different apprentices have different characteristics and delivery styles, some are mainly funny and funny, some pay attention to appearance and interaction, and some specialize in beauty and skin care categories. This diversity has improved the reach and ability of apprentices to carry goods to a certain extent. However, compared with Simba, the anchors under the three sheep have not yet formed a clear IP and differentiated advantage categories, mainly relying on the drainage of Xiao Yangge, and
The way other apprentices bring goods will not necessarily be accepted by the audience. This may be because Brother Yang's reverse delivery style has already paved the way in the era of short videos, so it is easier for the audience to accept.
Other apprentices need to find their own characteristics faster in order to seize the traffic opportunities brought by Brother Xiao Yang.
In addition to the apprentice matrix, the three sheep have also hatched multiple pendant live broadcast rooms, which have between 100,000 and 500,000 fans, bringing considerable GMV to the company. Xiao Yang's live content is also licensed to other creators, who can edit and use it for delivery, which brought the company 187 million yuan in revenue last year. In addition, the company also launched the "Zhongxiaoer" App, which focuses on the live slice business, integrating the live slice authorization of multiple anchors and institutions, and this commission method of bringing the goods matrix number is also expanding.
However, there are certain risks associated with this approach, including content abuse and fake accounts. In contrast, Simba prefers to concentrate his operations internally, closely surrounding his apprentices, which is a different way of playing. Although the two play differently, the core goal is similar, both are to spread the risk as quickly as possible during the peak of traffic to maximize the value of traffic.
In terms of supply chain, Xiao Yang Ge and Simba are constantly improving their capabilities. Xiaoyang Ge established Hefei Xiaoyang Zhendao Supply Chain Management Company and launched its own e-commerce brand "Xiaoyang Selection".
This brand offers high-priced products and cooperates with small and medium-sized brands. This self-owned supply chain can stabilize supply, control quality, reduce the risk of rollover, and improve the trust of fans. Simba, on the other hand, has experience in purchasing and micro-commerce before live streaming e-commerce, which is helpful to the supply chain. In addition, Simba's team is working with domestic high-quality foundries and plans to control or participate in factories to improve the stability and control of the supply chain.
Regarding going overseas, Xiao Yangge said that he is ready to deploy TikTok e-commerce, and although he has a large number of fans in Indonesia, he is still uncertain about how to succeed in the international market.
In contrast, Simba started broadcasting in Thailand and brought goods on the Kuaishou platform, and achieved considerable success. This shows that both anchors are actively exploring the overseas market, but face different challenges and opportunities.
On the whole, Xiao Yang Ge and Simba are both representative anchors in the live streaming e-commerce industry, and they have achieved success through their personal charm and unique way of bringing goods. However, they also face some common challenges, such as how to remain competitive in a competitive market, how to make progress in quality control, and how to succeed in the overseas market. One of the biggest challenges is whether big streamers will be able to maintain their dominant position as platforms enter a mature stage, and whether platforms still need them.