In the face of the needs of a new generation of consumer groups, Bailian Co., Ltd., the traditional "giant" of Shanghai department store, continues to focus on the fashion industry. On September 8th, the new store of The Bálancing, a boutique collection boutique under Bailian Co., Ltd., opened at the International Trade IAPM on Huaihai Road.
It is reported that the design style of this new store continues Kandinsky's constructivist concept, points, lines, and surfaces jump into space, giving geometry the meaning of three-dimensional space. Inside the store, whether it is a triangular-shaped window display area, an island platform, or a minimalist black-white-gray ceiling, the various geometric elements are orderly combined to perfectly combine the streamline and function, so that the space forms a sense of internal unity of geometric order.
At the same time, The Bálincing has created a simple and flexible fashion space, using three young and lively colors Yan Huang, drizzle blue and fragrant wood edge green to inject vitality and modern art into the store, presenting consumers with a new and interesting immersive consumer experience.
In recent years, the concept of sustainable environmental protection has been the direction explored by fashion brands. This time, The Bálan cing continues to incorporate the concept into the design, not only recreating the store space and display with recycled materials, but also upgrading the shopping paper bags to 100% recyclable materials.
Since its establishment in 2017, The Bálancing has been committed to creating a new shopping concept, exploring the uniqueness of fashion and exploring the balance of aesthetics, including clothing, accessories, home and lifestyle and other selected products. At present, The Bálincing has brought together more than 200 internationally renowned brands and cutting-edge designer brands at home and abroad, and while introducing international avant-garde fashion, it is also committed to cultivating and supporting China's local design forces, and promoting the resonance of fashion design and quality life.
THE BRAND PORTFOLIO OF THE NEW STORE THIS TIME INCLUDES NOT ONLY ADER ERROR, JUUN. WELL-KNOWN INTERNATIONAL BRANDS SUCH AS J AND ÉTUDES, AS WELL AS EMERGING DESIGNER BRANDS SUCH AS THISISNEVERTHAT AND C2H4 THAT INSIST ON THEMSELVES AND MAINTAIN FRANKNESS AND PURITY. In addition, two new brands, GGGGGG and BLR, will enter China for the first time and will make their exclusive national debut at The Bálancing.
In recent years, with the continuous development of the era of commercial retail, price-based consumption is changing to value-based consumption, and consumers no longer need to "one side of a thousand stores", but to personalized, quality, scenario-based experiential consumption. As a local enterprise in Shanghai, Bailian Co., Ltd. continues to layout the fashion industry, and formally established Bailian Fashion Center and Bailian Fashion Industry Fund in 2018, investing in designer brand buyer collection stores, trying to create a lifestyle brand that integrates pop culture and artistic thinking by creating a new retail concept, outlining a young new culture belonging to this era.