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At the 2021 Connect conference, Zuckerberg announced that he would change Facebook's name to Meta, a decision that represents the company's future direction, and the iconic thumb logo was replaced with an infinity symbol. However, this move was not universally recognized, Meta's stock price fell by 60%, even employees were reluctant to use Meta's VR social platform, and Zuckerberg's selfie became a laughing stock.
However, the Connect conference in 2022 seems to bring some new hope to Meta. Throughout the year, Meta has taken a series of measures to try to move from the consumer market to the productivity market. The most striking is the high-end VR headset Quest Pro, which is positioned completely different from the Quest 2, positioned as a productivity device, aimed at designers, architects and other professionals, with better performance and visual effects, as well as a more immersive experience. However, the Quest Pro's battery life is still an issue and may not be enough for professionals.
Meta has signed agreements with Microsoft, Accenture and others to use the Quest Pro in areas such as simulation training equipment, 3D design tools, and virtual conference rooms. Meta believes VR devices will be the next computing platform, with laptops as ubiquitous as tablets today. The two product lines, the Quest 2 and Quest Pro, are positioned differently, but together they shape the future of Meta VR devices.
The metaverse is key to the partnership between Meta and Microsoft. Microsoft's various major services, including Teams, Office, Windows, and Xbox cloud gaming, will be integrated with Meta's VR headset. This will improve the work and office experience, making VR an even more powerful productivity tool. Microsoft plays a role more like a provider of productivity tools for VR devices, powering the metaverse.
Another key improvement is Meta's avatar, which previously only had the upper body, but now Meta is developing AI models to predict the position of the entire body, making the avatar more complete. This will enrich the social experience of VR.
In addition, Meta has enriched its entertainment program, partnering with NBCUniversal to bring streaming app Peacock to VR, while working with the YouTube VR team to allow users to watch YouTube videos on VR social platforms. In addition, Meta has also used VR for fitness tools, launching the Quest 2's Active Pack activity pack to make VR workouts more comfortable.
In short, Meta demonstrated its firm belief in VR at Connect 2022, not only improving in hardware, but also enriching the ecosystem, expanding application scenarios, and cooperating with more partners to build the metaverse. However, Meta also faces some challenges, such as low employee acceptance and uncertainty about future profitability. However, Zuckerberg still believes that VR and AR will be the next major computing platforms, and he hopes that he can drive this change and realize his original intention of building social software. Despite the difficult road ahead, Meta is still confident in the metaverse, and time will tell.
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