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Text | Fu Xuan
Editor|Cai Cai
The development of electric vehicles has undergone many iterations for a long time, but the popularity of the electric vehicle market has brought a series of problems. The new national standard electric vehicle failed to arouse consumer interest after it was launched, and car dealers felt helpless and frustrated, believing that this was caused by the wrong prediction of experts, and felt that this kind of car could not be sold. However, from this incident, we can see that experts' predictions of market demand are not always reliable, and it is difficult to achieve market recognition and sales growth by focusing only on performance and technology and ignoring user needs.
First of all, the new national standard electric vehicle gradually exposed neglected problems during the transition period. Since only performance and technology are paid attention to in the design process, and the actual needs of electric vehicles in daily life are ignored, the new national standard electric vehicles have some safety risks, because the classification is not clear and does not meet the requirements of motor vehicles and non-motor vehicles. In order to avoid overtime, some delivery guys often drive at high speeds on non-motorized roads, hindering the safety of other vehicles and pedestrians. In addition, some people abuse the small nature of electric vehicles and park them at will, seriously interfering with the driving of other vehicles.
New national standard electric vehicles appear to solve these problems, but they bring new problems. These electric vehicles are too lightweight, require frequent charging, and the speed is also somewhat reduced, causing inconvenience to users. Only by solving these superficial problems can the electric vehicle industry truly get rid of the dilemma of slow sales and save this industry that is facing a crisis.
In fact, electric vehicle manufacturers need to pay more attention to the study of the market and people's needs, consider solving problems from multiple aspects, and combine user needs and actual functions to innovate satisfactory new national standard electric vehicles. Only by creating vehicles that meet people's needs and meeting market demand can electric vehicles save the current crisis.
In addition, car manufacturers are not the only ones who need to urgently deal with the remaining electric vehicles, as the designers of the new national standard electric vehicles also need to be improved. Buyers reported that the new national standard electric vehicle lacks unreasonable designs such as rearview mirrors and foot pedals, and is very inconvenient to use. These defects are shown in front of the society, and there are still many things that need to be improved in the new national standard electric vehicle. In order to make the new national standard electric vehicle better promoted and go to the world in perfect condition, designers need to take the feedback and suggestions of users seriously, and improve and perfect the new national standard electric vehicle as soon as possible.
In this incident where the new national standard electric vehicle was not accepted, we saw the problem and constantly looked for solutions through research and manufacturing. It's not just a failure, it's an opportunity to learn. Only in the process of improving the design of electric vehicles, taking into account the suggestions and feedback of users, combined with market demand, can we promote the better development of the mainland's new national standard electric vehicles, and finally obtain market recognition and shine in the world. Therefore, when forecasting market demand, experts need to pay more attention to studying the market and people's actual needs to ensure the steady development of the electric vehicle industry.
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