In response to the recent news that the three major operators have stopped selling iPhones on media platforms, China Mobile urgently responded to a number of media reports that it will continue to cooperate with Apple to sell iPhones, and the latest iPhone 15 will also be released simultaneously, which is obviously a powerful response to that group of special people.
iPhone has become the preferred choice of China's high-end consumers, 2022 data shows that Apple occupies eighty percent of the market share of China's high-end mobile phone market, which means that most of the domestic high-end consumers have chosen the iPhone, and the iPhone is so popular with high-end consumers because of its own unique advantages.
The first is that the iPhone's A-series processor technology is far ahead, at least two years ahead of the Android processor; Coupled with the optimization of Apple's iOS system, it is still smooth for 6 years, so more and more users now think that the economy of iPhone is actually more than that of domestic mobile phones.
The second is the security of the iPhone, the iOS system is a closed system, the App Store strictly reviews the APP, and even the APP of some large domestic Internet companies has been removed by Apple due to too much authorization, so the iPhone will not be so easily invaded by Trojans; In contrast, the Android system is an open system, you can download applications from the unofficial application market, and domestic mobile phones are also stuffed with more and more advertisements on the system, resulting in bloated systems, serious lag, and easy information leakage.
Generally speaking, the iPhone is sold to the second-hand market for two years to depreciate about 2,000 yuan, while Android mobile phones are sold to the second-hand market price in two years, and the depreciation is much more serious than the iPhone, which also leads some consumers to abandon expensive domestic flagship mobile phones and choose affordable second-hand iPhones.
As early as the 3G era, China Unicom and China Mobile have fought for iPhone users, and have given huge subsidies, and finally China Mobile has achieved the support of more than 37 million iPhone users in 3 years, and Unicom is far behind.
Successfully competed for the support of iPhone users, China Mobile maintained the leading edge of the high-end market, this part of the users contributed a lot of profits to it, the industry is clear that any industry's profits exist in the law of two eight or even nineteen, that is, the first two percent or one percent of the industry's high-end users contribute most of the industry's profits, which is the reason why operators compete for iPhone users.
Since China Mobile has won most of the high-end users in China, its mobile phone users are three times that of China Telecom, but its profits are five times that of China Telecom, which shows the important contribution of high-end users.
For operators, high-end users not only bring profits, but also the key to maintaining user stability, high-end users affect their relatives and friends, in the era of voice calls, China Mobile with cluster networks, family fun packages, etc. bundled high-end users' relatives and friends, to this day, although the voice has declined, but relatives and friends still use these cluster networks.
It is not surprising that when the media reported that the operator stopped selling the iPhone, China Mobile quickly came forward to respond, saying that it would continue to sell the iPhone, and no operator was willing to ignore the needs of this part of high-end users, which was completely the imagination of a certain part of the group.