Cross-border cooperation is "hot" again, and in the past few days, the "sauce latte" jointly launched by Moutai and Luckin has successfully brushed the circle of friends of many people. "Fine wine and coffee, glass after cup" "morning C and evening A in a cup, half sober and half drunk" ... Not only drink to dry, young people also played a variety of "terriers", and for a while pushed "sauce latte" on the hot search.
Screenshot of Moments of friends
"Moutai has drunk it, and coffee has also been drunk, but what does it taste like to mix the two?" I believe that many consumers will have such questions. In order to find out, the reporter logged in to the "Luckin Coffee" WeChat mini program to order a cup to taste, but found that the sauce latte in many nearby stores was sold out, and it was impossible to place an order to buy. And the reporter logged in several times in a row, all in the same situation.
The WeChat mini program shows that many stores are sold out
Is the "sauce latte" just a flash in the pan? If you haven't tasted it yet, will you still have a chance to experience it? With many questions, the reporter visited the Luckin Coffee Joy Chunfengli store located in Daxing Huangcun.
Before nine o'clock in the morning, many customers had gathered in the store, and the three clerks were busy nervously. When the reporter asked why the sauce latte could not place an order, one of the clerks told the store that the store is currently out of stock, and the situation has been going on for many days, "The sauce latte has been sold for two days, and it has been out of stock later, the factory is stepping up production, and it is expected to be re-delivered around the 10th, but we don't know which stores will be assigned to it." ”
The clerk is nervously busy
So the reporter ordered another coffee in the store through the mini program, and the system prompted that it took about ten minutes to pick up the order. However, it is estimated that the actual waiting time from order placement to pickup is about 20 minutes. During this period, seven or eight customers also came to inquire about the sauce latte, and after being told that it was out of stock, most of the customers chose to leave directly, and only two customers re-purchased other flavors of coffee.
"Why can't the Mini Program place an order?" Around half past nine, customers came one after another with mobile phones to inquire. While busy, the clerk explained that the system has been automatically suspended when the store presses orders, and must wait for the existing orders to be completed before continuing to place orders, which takes about 10-15 minutes. "In recent days, there have been a lot more lists, and sometimes they are really busy, especially in the first two days when the sauce latte was launched, and the waiting time for each order was more than half an hour. Even so, the product was sold out early, opened at eight o'clock, and basically ran out of stock by noon. ”
The reporter noticed that in addition to customers, there were many brothers in takeaway uniforms in the store who were anxiously waiting. It is understood that they are all errand riders on a certain platform, "Sauce fragrant latte is on fire, we have significantly more orders in recent days, of course, the waiting time for orders has become longer." There are also many people asking if they can still buy it, but the nearby stores are basically out of stock these days. ”
"I still want to try it when I have the opportunity, after all, I have never drunk Moutai, let alone coffee from Jia Moutai." A woman who was waiting for an order said. After the launch of the sauce latte, although the evaluation was polarized, it did not seem to affect the consumer's flock. The reason, on the one hand, is out of curiosity, on the other hand, it is also to follow the trend to "make fun": "The whole circle of friends is drinking, and if you don't drink it, you feel as if you missed something." ”
Photo by reporter Wei Qian