Market Star News: On September 7, the award ceremony of the 5th "Belt and Road" 100-nation Mark Short Video Contest, jointly guided by the Communications Bureau of the Cyberspace Administration of the Central Committee and the Information Department of the Ministry of Foreign Affairs, and co-sponsored by the News Center of the State-owned Assets Supervision and Administration Commission of the State Council, the China Public Diplomacy Association and the Global Network, was held in Chengdu, Sichuan. Jiangqi Group's work "My Truck My Home: Vietnam's Golden Key to Wealth" won the Excellent Work Award, which is another honor after the work was successfully selected as the outstanding brand story of state-owned enterprises in 2022 by the State-owned Assets Supervision and Administration Commission of the State Council.
Note: Jiangqi Group's work "My Truck My Home: Vietnam's Golden Key to Wealth" won the Excellent Work Award
With the theme of "Connectivity, Building a New Chapter", the 5th "Belt and Road" 100-Country Mark Short Video Competition invites co-builders and participants from countries along the "Belt and Road" around the world to jointly tell the story of people-to-people bonding and common destiny between China and foreign countries through short videos, enhance the international community's understanding and recognition of the "Belt and Road" initiative and Chinese spirit, and fully demonstrate the global practice of "Chinese-style modernization". Since its official launch in June this year, more than 1,000 works from nearly 100 countries and regions around the world have been collected, with a total of more than 1.3 billion global broadcasts and nearly 200 million overseas broadcasts. After public voting, expert review and other links, a total of 99 works stood out, and won the Civilization Integration Award, the Most Beautiful Co-builder of the "Belt and Road", Silk Road Generation Z, Silk Road Popularity Award (domestic), Silk Road Popularity Award (overseas), Best Technology Award, and Excellent Work Award.
Note: Story map of Vietnamese car owners' road to riches
Among them, Jiangqi Group's award-winning work "My Truck My Home: Vietnam's Golden Key to Wealth" tells the story of a young couple in Vietnam who achieved prosperity with the help of JAC light trucks. The hero was originally just a truck driver, and because he often helped nearby villagers deal with rotten fruit, the two ran a fruit shop at the suggestion of his wife. After selecting JAC light trucks as helpers, the strong and effective transportation guarantee made the couple's business bigger and bigger, and finally not only achieved the improvement of their own life, but also purchased multiple JAC light trucks to drive young people in the village to learn to drive and achieve common prosperity.
As the earliest Chinese automobile brand to enter the Southeast Asian market, Jiangqi Group has been deeply engaged in the Vietnamese market for more than 10 years, and the work fully demonstrates the deep cultivation of Jiangqi Group around the sharing of users, products and brands with vivid perspective and lens language, and is also the practical efforts and results of Chinese enterprises going abroad to help the local economic and social development of the host country, contributing to the dissemination of Chinese voices and the unique and true Chinese stories in the construction of the "Belt and Road".
The story of Vietnam's car owners' road to prosperity is also a microcosm of Jiangqi Group's continuous overseas layout and good brand image. As one of the earliest Chinese automobile brands to deploy overseas markets, Jiangqi Group firmly "goes global", actively responds to the "Belt and Road" initiative, increases the development of overseas markets, further promotes the company's international business to continue to improve, and the international influence of the brand is increasing.
Note: Aerial view of Jiangqi Group's plant in Kazakhstan, a "Belt and Road" country
Up to now, Jiangqi Group has exported a total of one million vehicles and won sales champions in many overseas markets, with footprints covering more than 130 countries and regions around the world, of which exports cover nearly 100 "Belt and Road" countries, accounting for about 80% of the total export volume, and the project in Kazakhstan has become a model for "Belt and Road" production capacity cooperation. Among the 19 overseas KD plants of Jiangqi Group, 16 are also distributed along the "Belt and Road", which has driven countries along the route to participate in the international automotive industry division of labor and jointly create economic and social benefits.
Note: Jiangqi Group ranks 36th among China's global brands
Years of deep cultivation in overseas markets have steadily increased the international influence of Jiangqi Group. In June this year, Jiangqi Group ranked 36th among China's global brands in the list of "2023 Kantar BrandZ Top 50 Global Brands" released by Kantar BrandZ and Google, up four places compared with 2022, which is the third consecutive year that Jiangqi Group has been on the authoritative list, showing a sustained and strong brand growth momentum.
Facing the future, Jiangqi Group will continue to take advantage of the national "Belt and Road" cooperation and development, effectively practice user thinking, create a more characteristic Chinese brand image, and inject new momentum into the high-quality development of the "Belt and Road".