It is another year of the traditional automobile consumption season, and various car brands have begun a new round of competition. After the price reduction war in the first half of the year, the competition in the small SUV market is also very fierce. As we all know, small SUVs have become the first choice for many young car owners to buy cars with their affordable price and fashionable appearance, and if they want to stand out in the small SUV market, they must not only meet the psychological expectations of young owners in the pursuit of cost performance, but also meet the needs of fashion quality.
Enough "vigorous" big move, 80,000-class joint venture SUV to show sincerity
In July, Dongfeng Nissan released a big move - released the Jinke Love Model, a total of three models, the official guidance price of the new car is 89,800 yuan - 103,800 yuan, the highest reduction reached 34,000 yuan. In the past small SUV market, Honda XR-V, Volkswagen Tanjing, Honda Binzhi and other models focused on joint venture quality, and Geely Binyue, Changan CS35PLUS and other independent brands focused on cost performance.
This time, while reducing the price, Dongfeng Nissan Jinke Jinqing model has increased the configuration, further highlighting the advantages of cost performance, showing full sincerity. With the quality of the joint venture and the independent price, the Jinke Jinqing model will become a new choice for the younger generation of car owners.
Stylish and comfortable, showing a high taste of youthful vitality
As a global strategic small SUV, Jinke Jinqing creates a sense of quality and youthful atmosphere through tasteful exterior design and exquisite interior design. The whole series is equipped with a stylish car color - worry-free green that makes people eye-catching, making the whole car more eye-catching, more fashionable and youthful.
The exterior part adopts Nissan's global V-Motion 3.0 design language to create a double V-Motion family front face, a large-size black middle net, bright black chrome trim, and the standard Galaxy Eye LED headlights, which are more recognizable and have automatic opening and closing functions, which not only improve the appearance of the whole vehicle, but also increase the lighting effect.
On the side of the body, the sharp and dynamic waistline, simple and sharp body line, from the front of the car to the tail, plus the floating roof, shark fin antenna, 17-inch aluminum alloy wheels, etc., make the appearance of the vehicle more stylish and dynamic. The rear of the car adopts a through-through taillight and hidden exhaust pipe design, which echoes the front design and the overall design is more harmonious.
Inside, the Jinke Jinqing model has a gray and black contrast interior design, highlighting the sense of quality. It adopts an integrated center console, which has a clear division of functions, and all control interfaces and function buttons are closer to the driver. Coupled with the D-shaped multi-function sports steering wheel, the control knobs, shortcut buttons, etc. are under control, enhancing the youthful and dynamic atmosphere in the car. The flat central armrest is wrapped in soft material and the stitching is made of double stitching for more delicate stitching.
In order to provide a more comfortable driving space, the rear side windows and rear windows of Jinke Jinqing are made of anti-ultraviolet heat insulation privacy glass, which effectively insulates heat and filters ultraviolet rays. The new generation of ergonomic sports seats, made of high-grade leather material, as a walking "big sofa", excellent lower back support and wrapping, can effectively relieve fatigue during long driving.
Intelligent technology improves the driving experience in multiple dimensions
Since its launch in 2017, Jinke has been continuously improving the intelligent travel experience of car owners.
In terms of entertainment system configuration, Jinke Jinqing model is equipped with the super intelligent connection 2.0 vehicle networking system, which has rich functions such as voice-controlled vehicles, remote control vehicles, remote real-time monitoring, full-time online navigation, massive online entertainment, intelligent car home interconnection, and in-vehicle online services, showing the sense of technological future and creating an intelligent riding space.
It is worth mentioning that this time the Jinke Jinqing model is equipped with an 8-speaker private customized version of BOSE audio, creating a highly immersive 360° surround music experience, coupled with a hi-fi audio system, automatic adjustment of sound effects, instantly resonating with young owners who love music.
At the same time, Jinke Jinqing has added a "smart key" configuration to realize the lock from the car, and people can unlock it when they are close, which is convenient and safe.
In terms of safety equipment, the Jinke Jinqing model is equipped with the NISSAN i-SAFETY intelligent active safety system, which includes IEB pre-collision intelligent braking, CTA reverse side warning, LDW lane departure warning, BSW lane change blind spot warning, and MOD moving object/pedestrian warning.
In addition, AVM panoramic intelligent monitoring, ASCD cruise control system, EPB electronic parking brake system, Auto Hold automatic parking, TPMS tire pressure monitoring system, VDC vehicle driving dynamic control system and other configurations are fully equipped to truly accompany you all the way.
Reading the consumer market, Jinke is expected to break through
As an 80,000-class high-quality joint venture SUV, Jinke Jinqing has created a precedent for joint venture brands, rushed the price into the range of independent brands, and achieved no breakdown! The high-value, intelligent design and configuration coincide with the attitude of the young generation who yearn for quality life and maintain vitality and hard work.
In the segment of entry-level small SUVs, who can better understand the psychology of young consumer groups, who will be favored by young owners, in order to stand out in the segmented market. With such a high cost-effective advantage, it is expected to set off a new trend among young consumers!