In the face of increasingly fierce market competition, in order to highlight the strength of each brand itself, basically at the beginning of the month the major new force brands announced the sales results of the previous month, this is not just a few days after September, the delivery volume of the main new force brands in August has been announced, let's take stock of their performance.
NO.1 Aian
August deliveries: 45,029 units
Aion's August sales hit a new high, reaching 52,057 units, while production and sales reached 45,029 units. In the first 8 months of this year, Aion's cumulative sales have reached 306418 vehicles, a year-on-year increase of 101.18%, surpassing the sales performance of last year. If Aion can maintain monthly sales of 50,000 vehicles, it is expected to reach the target of 500,000 vehicles per year. It is worth noting that Aion has achieved profitability for two consecutive months, and has also become the third domestic new energy vehicle brand to achieve profitability after BYD and Ideal.
NO.2 Ideal
August deliveries: 34,914 units
Li Auto delivered a total of 34,914 new vehicles in August, a year-on-year increase of 663.8%, and from January to August 2023, Li Auto has delivered a total of 208165 vehicles. At present, the three models of ideal L7, ideal L8 and ideal L9 have achieved good results of monthly delivery of more than 10,000 vehicles. Among them, the ideal L9 has ranked first in sales of large SUVs for 12 consecutive months, and the cumulative delivery of more than 100,000 units has exceeded since the first roll-out. The ideal L7 and ideal L8 models ranked first and second in sales of medium and large SUVs, respectively.
NO.3 NIO
August deliveries: 19,329 units
NIO delivered 19,329 new vehicles in August, an increase of 81.0% compared to the same period last year. So far, this year's cumulative sales have reached 94,352 units. Since the establishment of the company, cumulative sales have reached 383908 vehicles. According to statistics, NIO's share in the high-end brand pure electric market from January to July 2023 reached 58.5%, which was achieved when the average transaction price exceeded 300,000 yuan. In Jiangsu, Zhejiang and Shanghai, NIO's sales accounted for 52.8% of the national sales, and the market share of high-end brand pure electric market in the region was as high as 66.9%.
NO.4 Navy blue
August deliveries: 14,736 units
Deep Blue delivered a total of 14,736 new vehicles in August, an increase of 11.9% month-on-month and a record high. Among them, the navy S7 delivered 10,039 units, the delivery efficiency was improved again, the navy SL03 sold a total of about 4,700 units, but after listening to the opinions of users, the SL03 launched a major version and a lower-priced entry-level model at the Chengdu Auto Show, the competitiveness has been further improved, and it is worth looking forward to whether it can be reflected in the sales figures in September or October in the future.
NO.5 Zero run
August deliveries: 14,190 units
Leapmotor delivered 14,190 new cars in August, basically unchanged from July, down only 1%. Among them, the C series models accounted for more than 85%, and the delivery of the C11 series exceeded 10,000 units in a single month. Recently, Leapmotor announced that it will unveil its globalization strategy at the Munich Motor Show in Germany and unveil its first global model, which is positioned as a mid-to-large SUV with the internal code name B11. In addition, Leapmotor will also release a new LEAP3.0 architecture at this auto show to meet the application needs of all models of Leap.
NO.6 Xiaopeng
August deliveries: 13,690 units
Xpeng delivered 13,690 new vehicles in August, a 24% increase from the previous month, and its sales exceeded 10,000 for two consecutive months, achieving a growth trend of seven consecutive months. According to official data, Xpeng G6 delivered more than 7,000 vehicles in the past month, an increase of 80% month-on-month, and the cumulative delivery exceeded 11,000 units, if the production capacity continues to be released, Xpeng Motors' sales in September may exceed 10,000 units.
NO.7 Extreme Krypton
August deliveries: 12,303 units
Zeekr delivered 12,303 units in August, an increase of 2.2% month-on-month and 71.7% year-on-year compared with 12,039 units in July, and the cumulative delivery volume has exceeded 140,000 units. In addition, Zeekr plans to release a new model Zeekr 001 FR on September 1, which may be equipped with four motors, a maximum output of more than 1000 horsepower, and 0-100km/h acceleration in 2 seconds. However, August sales did not reflect the impact of the new car launch.
NO.8 Nezha
August deliveries: 12,103 units
Nezha Automobile delivered 12,103 units in August, an increase of 21% month-on-month, with a cumulative delivery of 332609 units. In addition, Nezha Motors successfully completed a 7 billion yuan Crossover round of financing, injecting new blood into the brand. In the second half of 2023, Nezha will be launched at the Munich Motor Show, and the Nezha GT will also be launched overseas. Domestically, the Nezha GT "Eyebrowless Edition" will be available in October.
NO.9 DENZA
August deliveries: 11,515 units
In August 2023, Denza Auto sold 11,515 new vehicles, slightly higher than the previous month's 11,146 units, and sales exceeded the 10,000 mark for six consecutive months. Among them, the Denza D9 family sold 10,035 units in August, slightly lower than the 11,146 units in the previous month. Sales of the Denza N7 midsize SUV reached 1,480 units in its first month of operation. On August 5, the Denza N8, a medium-sized and large-sized SUV under the Denza brand, was officially launched, with a price range of 31.98-326,800 yuan. The Denza N8 adopts a family-style design language and offers two seat layouts of 6/7 seats. It is reported that deliveries of the Denza N8 will begin in September.
NO.10 Question
August deliveries: 5,018 units
A total of 5,018 new vehicles were delivered in August, an increase of 18.35% month-on-month and a year-on-year decrease of 50.04%. During August, the M5 Smart Driving Edition ushered in the first OTA upgrade, and in some cities, the Urban Intelligent Driving Navigation Assist, the high-speed NCA, the full opening of Urban Lane Cruise Assist, the intelligent parking assistance upgrade, and the Smart Driving Report were launched for the first time. The new M7 will be officially launched on September 12, with a price starting from 258,000 yuan, and orders have exceeded 5,000 as of August 31.
Summary:
From the sales performance of major new force brands in August, the head of the new force brand still maintained a relatively stable month-on-month growth rate, of which Aion continued to rank first, while ideal, navy, Xiaopeng's performance was relatively bright, from the perspective of the new product release plan, it is expected that major brands will compete more fiercely in sales in September and October.