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Cheng Ye Xiao He defeated Xiao He: A few days ago, Tianya died, dying at the hands of the increasingly utilitarian Internet

The article I wrote was only published and created in Toutiao, and has not been published on other platforms, please do not carry plagiarism, violators will be held accountable.

Perhaps some friends have not noticed that since April 25, the Tianya Forum has been silent and quiet. Although not long ago, we were informed that the server was about to be upgraded and maintained, but according to the former editor-in-chief of Tianya, the website has faced full arrears, and the server has stalled. Perhaps it can be said that although Tianya is not yet closely related, it seems to be a sleeping vegetative person.

Cheng Ye Xiao He defeated Xiao He: A few days ago, Tianya died, dying at the hands of the increasingly utilitarian Internet

Looking back in time to 2005, those years still seem vivid. Jay Chou's "Nocturne" floated in the headphones, the excitement of "Brother Chun" winning the championship in "Super Girl" was played on the TV screen, and "World of Warcraft" opened the public beta under the banner of the Nine Cities agent. However, for those who are online seekers in their bones, Tianya Forum is undoubtedly the most important corner at that time. There is a saying that once spread at that time: "South Tianya, North Cat Pounce." Although the cat puff is more entertaining, Tianya maintains a relatively serious appearance.

Cheng Ye Xiao He defeated Xiao He: A few days ago, Tianya died, dying at the hands of the increasingly utilitarian Internet

Whether it is historical events, international relations, economic situations, etc. that you have not yet known, you can find high-quality in-depth content on the Tianya Forum. There, there are always some Internet masters, who use humorous writing and easy-to-understand language to guide your vision and make you "open your eyes to the world" again.

The concise communication method allows these posts to be easily circulated by the majority of netizens. Compared with traditional newspapers and magazines, this method is more similar to daily conversations and keeping a diary, full of life.

Cheng Ye Xiao He defeated Xiao He: A few days ago, Tianya died, dying at the hands of the increasingly utilitarian Internet

These posts are often highly personal, and readers can't help but be fascinated and addicted. Therefore, the arrival of this news will inevitably make those who have spent countless days and nights in the end of the world lament the end of youth, bringing a touch of sadness.

People began to start memories on major social platforms, and the most notable of them was of course those god posts on the end of the world. On Zhihu, thousands of answers were collected under questions about this; On the Taobao mall, some people even compiled the god stickers of the year into books, and the sales were hot.

Cheng Ye Xiao He defeated Xiao He: A few days ago, Tianya died, dying at the hands of the increasingly utilitarian Internet

So, the bad critic also bought a copy, and after reading it carefully, I couldn't help but feel a trace of sadness. This is not because Tianya no longer exists, but I suddenly realized that such content may no longer be found in today's Internet world.

Now, let's take a look back at a few classics. In the "History of Brewing Wine" section of Tianya, an author based on historical facts and combined with the writing style of the novel, comprehensively shows the lives of the seventeen emperors of the Ming Dynasty, from political struggles to the economic system of the time.

Cheng Ye Xiao He defeated Xiao He: A few days ago, Tianya died, dying at the hands of the increasingly utilitarian Internet

Later, the author collected these contents into a book, and the work called "Those Things in the Ming Dynasty" was created by Ming Yue that year.

Let's take a look at "Brother Shan". Based on his background in radar, he recounted his experience in the Iraq War and his participation in the construction of the port of Guarda from the perspective of military workers. He described a wealth of details, such as how he spotted the world's first stealth fighter F117, by radar. His narrative does not stop at the event itself, but also shows how he verified the discovery by listening to American radio.

Cheng Ye Xiao He defeated Xiao He: A few days ago, Tianya died, dying at the hands of the increasingly utilitarian Internet

In the "Real Estate Guanlan" section, @kkndme published a series of posts around 2010, making macro forecasts for the domestic real estate market. At that time, everything was still unclear, and some people thought that housing prices had reached the "final boundary", so they chose to sell their properties in Shanghai, deposit funds in banks, and make a profit from interest. However, KK made a judgment on the future trend through a series of analyses. The title of his post was bluntly "written before house prices skyrocketed," and because many of these predictions were accurate, the series was later hailed as one of Tianya's most influential works.

Cheng Ye Xiao He defeated Xiao He: A few days ago, Tianya died, dying at the hands of the increasingly utilitarian Internet

It cannot be ignored that there is also a celebrity who caused a sensation on the Tianya Forum, entangled in Zen. At first, he became popular in the world under the pseudonym "Girl Who Likes Mathematics". Later, he shifted his ground to the Sina blog, magically predicting the global financial crisis triggered by the 2007 U.S. subprime mortgage crisis. Many of his articles have become must-read guides for shareholders.

Although these posts start with posts

The form is presented, but often presents a high degree of systematic thinking. Just like a good teacher, they analyze one by one, explain in depth, and it is very beneficial.

Cheng Ye Xiao He defeated Xiao He: A few days ago, Tianya died, dying at the hands of the increasingly utilitarian Internet

However, these classics are not limited to the professional field, there are many ordinary and sincere stories on the end of the world, which will make people linger. Even lighthearted articles can seem to be incredibly engaging in that particular environment. But now, opening the social platform, but facing countless articles and videos, most of the creators dig up information, write scripts, and edit, making you want to stop. However, have you ever lamented why you can no longer find the heart-fluttering experience you had when you first read the Theatrician?

Cheng Ye Xiao He defeated Xiao He: A few days ago, Tianya died, dying at the hands of the increasingly utilitarian Internet

The changes of the times have ruthlessly left traces in it.

Looking back to the past glory of Tianya Forum, when the call for commercialization had not yet sounded, netizens often posted from the desire to entertain and share. One by one, the masterpiece is more about the author's inner appeal: self-satisfaction, expressing individuality, and establishing prestige on the Internet. These widely disseminated classics, not only beautifully written, but also delve deeper into specific fields, are of commendable quality. Or rather, they are like creating books for free in posts, with simple and pure motives.

Cheng Ye Xiao He defeated Xiao He: A few days ago, Tianya died, dying at the hands of the increasingly utilitarian Internet

However, in 2023, we can all feel that free and sharing are no longer the main theme of the Internet. True knowledge and learning have evolved into wealth, becoming a resource that can be realized. "Pay for knowledge" is turning these resources into money. If you are proficient in the field of e-commerce, you may open a knowledge planet, where people who are eager to learn pay to acquire knowledge. If you are proficient in technologies such as ChatGPT, you may run paid courses or paid groups to share your understanding of the field.

So, if you are a Zen entangler, in 2023, how will you choose?

Cheng Ye Xiao He defeated Xiao He: A few days ago, Tianya died, dying at the hands of the increasingly utilitarian Internet

Maybe you're thinking about how to commercialize what you can output into short videos and embed ads in them. At the same time, you may monetize through multiple channels such as Knowledge Planet, paid groups, and paid consulting. Today, financial bloggers are springing up, everyone predicting the changing times and the stock market, but only a handful of them can really become famous. This is not because most of the content is of low quality, but because a lot of it is the product of a specific purpose.

With the popularity of the mobile Internet, today's Internet habits are very different from the early years.

Cheng Ye Xiao He defeated Xiao He: A few days ago, Tianya died, dying at the hands of the increasingly utilitarian Internet

Even the military blogger "Brother Shan" has had its own public account in the past. However, his response has been far from what it used to be. This is not because "Brother Shan" does not write well, but because people who can patiently read long-form content have become rare. Looking back at his previous work, I can see someone commenting, "It's interesting, but it's too long and requires patience." "Today's internet is full of short, pithy content, and a three-minute glance has become the main theme.

The transformation of the Internet has not only affected the articles and content, but also profoundly affected the discussion atmosphere of netizens.

Cheng Ye Xiao He defeated Xiao He: A few days ago, Tianya died, dying at the hands of the increasingly utilitarian Internet

In February 2005, netizen Yi Yeqing published an article in Tianya entitled "Today, I See a Migrant Worker Without Shoes", which revealed discrimination against poor people and triggered a great discussion with Zhou Gongzi about class and wealth issues. Although Yi Yeqing and Zhou Gongzi despised each other, they were still able to discuss things and fight rationally. However, if this scene happened on Weibo today, do you dare to imagine what the comment section would look like?

The end of the world is difficult to reproduce, everyone is immersed in nostalgic god stickers, reminiscing about the Internet atmosphere of the past.

Cheng Ye Xiao He defeated Xiao He: A few days ago, Tianya died, dying at the hands of the increasingly utilitarian Internet