Zhejiang Zhuji is a major pearl producing area in mainland China, and since the beginning of this year, the sales of local pearls have become increasingly popular, and the price has doubled.
At two o'clock in the afternoon, in the East China International Jewelry City, the largest in the local area, there were crowds at each counter, and there were young people queuing up to buy on behalf of each counter. It is understood that since the beginning of this year, the customer flow of the market has increased by 40% year-on-year, many products have been out of stock, and the closing time of merchants has been delayed from evening to late night.
Offline trading is booming, and online trading is equally lively. More than 100 local live broadcast rooms broadcast from the afternoon until late at night, with nearly 7,000 live broadcasts a day, and at the best time, a live broadcast room can sell thousands of orders a day. With the boom in sales, the price of pearls is also rising.
Pearl operator Zhou Haiping: This pearl sold for 1,000 yuan last year, and this year it has risen to 1,500 yuan, but it will be sold out soon. For the sudden explosion of pearls this year, professionals analyzed that the younger pearl consumer group is the most important reason.
Yuan Xiaopeng, Manager of Innovation and Development Department of East China International Jewelry City: Now more and more consumers are willing to accept pearls as an entry-level product in the jewelry category, and the audience of pearls is constantly getting younger.
(CCTV Finance)