As the ninth art, games are not only a simple tool to meet consumers' entertainment interaction needs, but also carry the arduous mission of digital cultural communication. Therefore, with the vigorous development of the game industry, more and more game companies have rapidly awakened their sense of social responsibility, begun to try to exert the social influence of game products, actively participate in public welfare undertakings, and guide more players to pay attention to public welfare and participate in public welfare.
For example, in order to allow more people to participate in public welfare undertakings and promote public welfare actions as a long-term national living habit, Tencent Charity launched the annual national public welfare activity "99 Giving Day" in 2015 in conjunction with multiple public welfare organizations. In the past few years, the public welfare projects held on 99 Giving Day have covered various categories such as education assistance, rural revitalization, medical assistance, and nature conservation, attracting more than 280 million participants, making it one of the national public welfare action days with the largest number of participants, the widest influence and the most diverse scenarios in China.
This year is the ninth year of 99 Giving Day, and the Chinese style martial arts MMORPG "Tianya Ming Yue Dao" (hereinafter referred to as "Tianya Ming Yue Dao" (hereinafter referred to as "Tiandao") created by Tencent Northern Lights Studio has actively participated in public welfare undertakings for another year, and launched the "Protect the Snow Mountain Spirit Snow Leopard" public welfare project during 99 Giving Day.
01
The king of the disappearing snowy mountains
Kittens are one of the most popular small animals by humans, and now sucking cats has become popular on the whole network, cute-looking, changeable kittens crazy to win the favor and preference of humans, on the Internet, every day there are countless kittens in the "Hakimi, Hakimi..." music explosion, easily won thousands of attention and likes. And the protagonist we want to focus on today is the "cat" living on the snowy mountains - the snow leopard.
The snow leopard is a large carnivorous mammal of the cat family, leopard, living at high altitudes, often perched near the snow line, hence the name "snow leopard", and also known as the king of snow mountains.
The beauty of snow leopards is also second to none in the "cat world". Most snow leopards have a grayish white fur with black spots all over the fur. The dense fur allows the snow leopard to withstand cold winds and survive in environments as low as -40 degrees Celsius; The pattern allows the snow leopard to blend perfectly into the environment and even achieve the effect of stealth; The thick meat mat combined with the flexible big tail allows the snow leopard to walk and jump freely on the cliff wall.
But snow leopards, who should have been lying freely on bare rocks in the mountains, are now facing a severe test of survival. Affected by the comprehensive impact of climate warming, human activities, overgrazing, illegal poaching and other factors, the environment suitable for the survival of snow leopards has been continuously compressed, and even directly endangered the survival and development of snow leopard populations, and snow leopards have become one of the rarest cats in the world.
Today, the main habitat of snow leopards is concentrated in Central and South Asia, and in mainland China, it is sporadically distributed in Tibet, Sichuan, Xinjiang, Qinghai, Gansu, Ningxia, Inner Mongolia and other regions. In order to better protect the endangered snow leopard, the continent has listed it as a national first-class protected animal.
@山水自然保护中心 Taken in Qumalai, Sanjiangyuan
Although the mainland attaches great importance to the protection of snow leopards' habitats, the conservation of snow leopards is still full of challenges due to objective factors such as insufficient data, lack of capacity, and lack of training and equipment for habitat rangers. For this reason, Tiandao has set the theme of this year's public welfare activity as "Protecting Snow Leopards", and I believe that the smooth development of this activity will definitely provide a valuable impetus for the difficult snow leopard protection work.
According to the official introduction, as long as all server players achieve the goal of accumulating and donating 2 million safflower through the level, the Tencent Foundation will purchase infrared cameras, GPS and other professional monitoring equipment, provide professional technical training for rangers, and carry out specific work such as public publicity and nature education activities to spread the concept of snow leopard protection and promote the smooth progress of snow leopard conservation operations.
02
Join the snow leopard in guarding it
Starting from September 1st, Sky Saber players can go to the game event page to participate in the level breaking mission and donate small red flowers to help the snow leopard protection public welfare action.
This event mainly includes three fun mini-games: snow leopard knowledge quiz, finding snow leopard and "leopard rush forward" parkour activity.
In the snow leopard knowledge quiz mini-game, the system will give 5 snow leopard-related questions per round, and the player will choose the correct answer within the specified time to answer one question correctly, otherwise even if he answers incorrectly, the player can finally pass the level by answering more than 3 questions correctly. I believe that after a few rounds of games, everyone will have a deeper understanding of our "King of Snow Mountain".
The "Find the Snow Leopard" mini-game tests the player's eyesight, and the player needs to find the location of the snow leopard from the photos provided by the system within three chances to pass the level. As we mentioned above, the beautiful fur of the snow leopard is like wearing a "camouflage suit", which allows the snow leopard to fit perfectly into the surrounding environment, so it is not easy to find the snow leopard from the mountain stream cliffs. Of course, when they are dazzled, players can also click for help and get tips.
You can try to find out first, where is the snow leopard in the picture?
Enter the parkour mini-game, players will "travel" to the snow leopard's living environment, run freely in the snow, and when they encounter obstacles, they can flexibly jump by tapping the screen. As long as the player can keep running for 30 seconds within 3 errors, they can pass the level.
Every day through the above mini games, players can get the corresponding little red flower reward, the more players collect and donate small red flowers, the more attention and protection the cute snow leopards can get. At the same time, in order to attract more players to join the level-breaking event, Sky Saber also prepared a new "leopard smile" dynamic expression and furry hood appearance rewards for players, which can also allow players to meet and know snow leopards in the game after the event, maintaining continuous spread.
Through the design of the mini game, Tiandao provides more people with a way to participate in public welfare, and at the same time entertains and edutainments, using interesting game interaction to popularize snow leopard-related knowledge to the majority of users, and driving more people to contribute their own help to the snow leopard protection public welfare action. This is obviously more agitative than the traditional form of public welfare, which once again reflects the feasibility and advanced nature of game + public welfare.
03
Continuous focus on animal welfare
In fact, the snow leopard is not the only animal friend that Tiandao focuses on, and over the past few years, Tiandao has been continuously paying attention to and spreading the importance of animal protection in various ways.
For example, the slogan of the Divine Dao sect in the game of Sky Saber has always been "the knife is a partner, the eagle is a family", in order to implement this slogan, Tiandao has specially produced a documentary focusing on the rescue of birds of prey. In the documentary, the Tiandao project team not only invited UP master Yanhong Aimee to spend a whole week and 2,000 feathers to create the eagle posture of "Divine Saber Divine Eagle Waves Flying", but also let Shendao Tang Lu Xiaojia and A Nuan take the "eagle" to the Heze City Eaglesmith Raptor Rescue Center, and took the players to learn the real situation of raptor rescue.
After the expansion pack of "Cat Friends" is launched, players can directly achieve "cloud sucking cat freedom" in Sky Saber. Through the setting of more than 100 parameters of the system, players can freely pinch their "dream love cat" in the game, and can also dress up our "cat master" through various beautiful accessories, and can immerse the cat in the cattery, and can also let the cat make friends and breed more cute next generation.
The cute cats pinched by the player, source: see watermark
This spring, Tiandao also held a limited-time event of the "Knife Knife Animal Feeding Competition", where players can get items such as waist ornaments and god recruitment orders as long as they complete the "Feeding Animals" mini-game.
It can be seen from the above cases that Tiandao has been subtly conveying the concept of caring for and protecting animals through various content forms. And with the continuous promotion and development of various public welfare activities, Tiandao has made public welfare no longer a boring concept, but a way of life.
In addition, Tiandao pays special attention to details when doing public welfare. Whether it is the eagle in the Divine Dao sect or the "cat friends" system with pure casual gameplay, it has little to do with the main gameplay of the game, but Tiandao is still willing to spend a lot of time and energy to plan and operate related content, which is enough to show that Tiandao is willing to use full details and sincerity to influence and infiltrate the player's views and behaviors, so as to truly play the value of the game public welfare.
END
Through unremitting publicity and popularization of science inside and outside the game, Tiandao has driven many players to pay attention to the topic of animal protection, and the teahouse will continue to pay attention to and look forward to the future of Tiandao Game to continue to exert its influence and continuously promote the development of animal protection public welfare.
Taking this opportunity, the teahouse also invites everyone to pay attention to animal protection. At the macro level, other animals in the world live with us in the big home of the earth, we share a set of ecosystems and food chains, so protecting animals is protecting biological diversity, protecting the cornerstone of human survival and social development, and protecting human beings themselves.
In reality, according to the newly released 2023 legislative work plan of the Standing Committee of the National People's Congress, the mainland will include animal cruelty in the scope of adjustment of the Law of the People's Republic of China on Administrative Punishments for Public Security. Therefore, the teahouse hopes that in the future, more people and enterprises can keep up with the pace of the country, actively pay attention to the survival of animals, and participate in animal protection.
As long as everyone contributes to the protection of animals, there is a chance to save those animals that have not completely disappeared, and there is a chance to make the idea of "harmonious coexistence between humans and animals" a reality!